Digital Media Trends to watch out for in

By now, most of the brands have hopped on to the digital media

bandwagon. Some started early & have a head start in digital

media & some are late starters who are trying hard not to be left

too far behind. While no one denies importance of digital media in

your marketing mix, the field is ever-evolving. What worked in past

may not necessarily work in future.

Let us have a look at some of the evolving trends in digital

marketing and how will they shape up in the year 2014.

THINK GLOBAL ACT LOCAL

1

One size fits all fits nobody. While several brands

are already following this in traditional marketing,

they haven't quite followed it in digital media. This is

slowly changing & brands are now having different

digital media strategies for different target markets.

THINK GLOBAL ACT LOCAL

QUALITY OVER QUANTITY

2

QUALITY OVER QUANTITY

Number of likes & number of followers as a result

measurement tool will diminish in importance and

quality of engagement will gain prominence as a

result measurement tool.

3

remarketing

remarketing

Ever noticed that if you search flight tickets on a travel

portal, you will see an ad about the same ticket when you

open some other website too? This technique, called

remarketing is increasingly being used by the marketers to

reach out to potential customers by offering precise

solution to their queries.

4

More images, less text

More images, less text

With a glut of content in the digital space, it is impossible

for the audience to take a notice at everything. Visual

content not only helps you be more noticeable but also

convey your message succinctly.

5

Seamless Integration

of Digital Technologies

Your Facebook strategy is not too different from your

website strategy which is not too different from your email

marketing strategy. Traditionally, they different digital media

used to operate as silos, but not any longer. They are all

now like pieces of a jigsaw puzzle that complete the overall

picture of digital strategy.

Seamless Integration of Digital Technologies

Thank You