Digital media solutions for global advertisers › wp-content › uploads › 2017 › 02 ›...

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Digital media solutions for global advertisers

Transcript of Digital media solutions for global advertisers › wp-content › uploads › 2017 › 02 ›...

Page 1: Digital media solutions for global advertisers › wp-content › uploads › 2017 › 02 › PresJanv… · Digital revenues in Branding: +15% in 1H16 YoY. SOLID BALANCE SHEET –No

Digital media solutions for global advertisers

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o Reworld Media (ALREW PA) is a unique digital media group expert at revitalizing media brands and applying technologies to the fast moving ad-tech market

ENTREPRENEURIAL CULTURE: Successful acquisitions in the media sector: magazines from Axel Springer, Lagardere; controlling stake (30%) in TradeDoubler

TURNAROUND EXPERTISE: Adjusting costs, culture and business model to digital

DIGITAL AUDIENCE GROWTH: Strong brands strategy. Audience x3 since 2015.

MONETISATION: Advertiser-centric strategy, comprehensive offer to global clients

TECHNOLOGY: Full ownership of cutting edge technology in Europe

INTERNATIONAL GROWTH: Large international footprint to service global advertisers

(50% of the revenue)

BRAND-PERFORMANCE SYNERGIES – Reworld Media is unique in the market with a fully integrated offer: Competitive advantage through superior data on internet consumer behaviour.

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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STRONG REVENUE BASE - Consolidated pro forma sales: €200m in 2016, fully consolidating TradeDoubler. €52m of digital revenue already achieved in 1H16.

PROFITABILITY BOOST expected in 2017 driven by shift to digital and self-help. Sharp increase in new business’ gross margin. Higher structural margin.

GROWTH FOCUS – Leaner business ready for digital growth following 2 years of asset restructuring (2014-16). Digital revenues in Branding: +15% in 1H16 YoY.

SOLID BALANCE SHEET – No debt leverage / Consolidated equity : €16.6m

STRONG GROWTH IN H1 2016 RESULTS

• BRANDING: Strong EBITDA increase to €1.1M(€0.5m in 1H15)

• PERFORMANCE:Turned EBITDA positive in 3Q16

S1 - 2015S1 - 2016

Media performance

Media branding digital

Print

€4,8M€3,5M

€47,1M

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

Consolidated revenue

€26,6M€25,4M

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o Share Price: €1.12 - November 25th, 2016

o Listed on Alternext since 16/06/14

o ISIN : FR 001082027

o MNEMO : ALREW

o TICKER Bloomberg : ALREW FP

o Shareholders :

4

Public20%

Investors50%

Founders30%

0,5

0,75

1

1,25

1,5

Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16

Reworld Media Share Price (€)

At 25th November 2016

Market cap. €35m

Highest (since 1-01-16) €1.42

Lowest (since 1-01-16) €0.78

Average volume since 1-01-16 19285 shares

Average volume 2015 11615 shares

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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• Former chairman at Netbooster(Alternext Paris ALNBT)

• Former Director of Prosodie (now Cap Gemini) in London, Chairman of CPI Venture.

• Board member of: Nextedia, Lead Media Group, Mobile Network Group, 50 partners, Sportever, Tradedoubler

Pascal ChevalierCo-founder & Chairman

Gautier NormandCo-founder & CEO

• Former CEO of La Tribune,• Head of Projects at NextRadio

TV, and notably secured the purchase of La Tribune from LVMH.

• Former Development Director at Axel Springer France (2006)

• Former Media Sector Director at Deloitte (2001).

• Board member of: Tradedoubler, Sportever

Reworld MediaGroup

TradeDoublerControlling stake with 3 seats

on the board

30%

Reworld Media Branding activities

100%

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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2015-2016 onwards2012-2015

Acquisition of established magazine brands and cross-over e-commerce

Merger with Emailing network

2012Acquisition by

consortium led by Pascal Chevalier & Gautier Normand

Acquisition from Axel Springer of Télé Magazine,

Gourmand, Vie Pratique, etc

Acquisition from Marie Claire Group

of Marie France

Acquisition from LagardèreGroup of Be, Auto Moto,

Maison & Travaux, etc.

Digital Marketing Performance extension with Tradedoubler

2015Reworld Media takes a

19% stake in Tradedoubler

-

Raised to controlling 30% in 2016

(3 Board seats)

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

Acquisition from Solocal of Zoom On

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• Digital marketing partner for

o 2000+ advertisers

o 180,000 publishers

• Leading technology solutions

• 69 countries

• €174m revenue in 2015

• 12 magazine brands

• 3 clusters: Women, Lifestyle, Entertainment

• €60m revenue in 2015

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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Increase visibility

Build up brand

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Increase sales

Strengthen distribution

Unique combination of knowhow for digital advertisers

• Print & digital activities• Diversification

• Big Data on Leads• Affiliation & retargeting technologies• Strong ROI for advertisers

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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*Source: eMarketer Western Europe Digital Ad Spending - March 2015; Tradedoubler estimates.

Reworld Media is addressing 60% of a €22bn advertising market*

20% 14% 26%

Branding Affiliate Display (targeting & retargeting)

Search(Google)

40%

BRANDING PERFORMANCE MARKETING

Main Objective Visibility, brand construction ROI : Audience, leads, sales

KPI Public exposure, memorisation Page views, CAC

Monetisation Audience New lead, average spending per customer

Purchase method CPM - CPC Optimized CPC & CPM, CPA (CPL & CPS)

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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Comprehensive marketing performance

services - tools

Leading publishing

Turnaround of underperforming assets

Profitable print magazines

Acquisitionsof media brands

Revenue& industrial

synergies

Web traffic monetisation

Reactivityto technological

change

ENTREPRENEURIAL CULTURE

Digital transition

Balanced IP portfolio

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

Efficient build up strategy

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o : : Ongoing developments• New technologies for increased market coverage from affiliation only to display

and retargeting• Strategic partnerships & acquisitions (video & mobile) • New international subsidiaries asserting global market presence (focus on Asia)

Objective: operational profitability by end 2016 – Already delivered in Q3 2016

o : Profitable path to increased footprint• Increased overall profitability• New digital revenue streams: events, custom publishing• Sustained investment in video content and monetisation• Stronger position in South-East Asia

o Intelligence watch of external growth opportunities• Brand diversification • Digital and event management targets - France and international

11EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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Established brands generating qualified traffic,

with focus on digital redeployment and international development

Women

Lifestyle

Entertainment

• Massive audience progression since takeover (x7)

• International redeployment with focus on Asia:Be and Marie France: 1st in Singapour

• Auto Moto: Audience x4.5 last year• Leading brands in their respective fields

• 2nd most significant audience progression in the field (+40%)

• Increased brand awareness

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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News Letters15M subscribers

WEBSITES13M visits

PRINT12M readers

MOBILE 6M visits85 millions

Monthly contacts

VIDEOS6000 videos

20M views

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

TRADE20 millions de people7 000 points sales point

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Time

Readership/Audience

The magazine launch trap: new magazine launches by major

media groups to sustain organic revenue growth

Neglect factor: perceived readership peak by historic

magazine groups

Reworld Media’ brand rejuvenation process via:- Digitalisation- New products- New revenue

streams1

2 3

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

Acquisition by REWORLD MEDIA

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Acquisition from Lagardère Successful Brand Refocus and Digital Turnaround

• Print magazine

business only - NO

digital footprint

• NO digital

monetisation

Print-only Website makeover

€3M Cost-cutting

#2 digital Media Automotive

brand in FranceTraffic x4.5 in the last 12 months

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

From loss to profit in 18 months

New magazine formula

Event organisation

Auto Moto Awards

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Acquisition from Marie Claire Group Successful Brand Refocus and Digital Turnaround

Website makeover

New magazine formula

Newsletter & social network build-up

Event organisation, Pop-up store concept

Asian market expansion

• Symbolic acquisition

price (1€)

• No brand digital

monetisation

• Poor recognition

outside France

Print-only #1 audience in Singapore (Women media, June 2016)

Best feminine Media

Digital in Asia-Pacific

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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2,000+

Advertiser customers

180,000

Affiliated websites

41

MILLIONS

Triggered

sales*

174 M€

Revenue*

* Data for 31-12-15

Leading partner of advertisers’ marketing departments

More sales or leadsTD CONVERT enables advertisers to access

international publisher network to deliver

incremental sales and leads

Manage your digital marketing activity in-house

TD CONNECT is a white-label partner

management platform allowing clients to

manage their digital marketing in-house

Target existing and new customers: Retargeting

TD ENGAGE uses behavioural data to target

customers with relevant advertising that

delivers the results our clients want

PRODUCT OFFERING

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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o 1H16 Revenue Breakdown : 33% UK, 22% France, 21% Nordic, 13% Germany, 11% Italyand Spain

o 11 international sites in 10 countries (Germany, UK, France, Spain, Italy, Holland, Singapore, Sweden, Switzerland, Brazil) and a network of 69 countries

18EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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19EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

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APPENDIX

1H16 Results

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o Strong revenue growth thanks to:• Organic digital sales increase

• Tradedoubler consolidation starting from the 1st of March 2016

Consolidated sales (M€)

S1 - 2015

S1 - 2016

Tradedoubler"Media performance"Historic perimeter "MediaBranding"

x 2,5

77,3M€

30,1M€

47,1M€

30,2M€

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S1 - 2015S1 - 2016

Turnover "Branding Digital"

Turnover "Branding Print"

Media BrandingTurnover evolution (€m)

3,5€M 4,8€M

Stable revenues at €30.2m BUT

o 37% turnover increase fromdigital* in Media Branding

• Exclusively organic growth

• Succesful diversification strategy of Media brands

• Efficient monetisation of fast-growing audiences

o Small turnover decline of Branding Print, in line withmarket trend

26,6€M25,4€M

* Digital turnover and diversification

30,2€M30,1€M

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32,9%

6,2%

60,9%

Media branding print Media branding digital

Media performance

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« Media Performance » +

« Media Branding Digital »=

67% of revenues

Consolidated revenue breakdown (30/06/2016)

S1 - 2015S1 - 2016

Media performance

Media brandingdigital

Print

€52m of turnover achievedin digital in 1H16

Consolidated revenue

51,9€M

4,8€M3,5€M

47,1€M

€26,6M€25,4M

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o Media Branding (historic scope)

• EBITDA increase from €0.5m to €1.1m

• Profitability of historic digital activities

• Sustained profitability of Print Media despite a declining market

o Media Performance (Tradedoubler)

• Consolidated EBITDA close to the balance

• Strong profitability recovery with a sharplyreduced loss

• Rationalization and improvement in grossmargin

EBITDA Evolution

-0,5 0 0,5 1 1,5

S1 - 2015

S1 - 2016

Total consolidated Media Performance

Branding Digital Branding Print

1M€

0,5M€

-0,1M€

0,9M€

1M€

0,2M€

-0,5M€

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Audited, in M€ S1 2016 S1 2015

Revenues 77,26 30,13

EBITDA 1,0 0,5

Allowances to depreciation and reserves -1,26 -0,36

Operating Income - 0,26 0,14

Financial Income - 0,67 - 0,06

Exceptionnal result - 0,95 - 2,04

Net income of the integrated companies -1,99 -2,00

Subsidy / occasions in goodwill amortisationsInterests of the members of a minority party

-0,06

-1,14

2,8

0

Net income Group share -0,91 0,82

Audited, in M€ 30/06/16 31/06/15

Equity after minority interests and otherstockholders' equity

16,6 18,1

Cash 32,7 13,6

Debt 34,4 2,3

Balance Sheet (selected parts)

Income Statemento Operating profitability driven

by digital shift of revenues and on-going restructuringbenefits

o One-off restructuring charges impacting Net Income

o Healthy balance sheet (net cash positive)

o Debt breakdown:• €26.6m of senior bonds

(Tradedoubler AB), maturing November 2018

• €7.8m Bank loan (Reworld Media)

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RETARGETING

AUDIENCE BEHAVIOUR

DATA

TARGETING

AUDIENCE PROFILS

DATA

NETWORK

ADS BANNERS

CONVERSION RATE AND PERFORMANCE TRACKING

Client e-commerce’s

website

TECHNOLOGY

Reworld Media Assets

Dedicated content

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Cost Per Clic(CPC)

EXECUTIVE SUMMARY REWORLD MEDIA AT A GLANCE MEDIA BRANDING MEDIA PERFORMANCE

Existing clients to our holistic approach:

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REWORLD MEDIA GROUP Investor Relations

16 rue du Dôme David Chermont92100 Boulogne Billancourt [email protected]

Tél : +33 (0)1 74 31 36 36 Frederic Portier

[email protected] [email protected]

Listing Sponsor Communication

Contact : Julia Bridger Ségolène de St Martin - PCE

[email protected] [email protected]

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