Digital Media Purchase Tipping Point
2
Percentage of Digital Buyers 10% 0% 20% 40% 30% 50% 10% 0% 20% 40% 30% 50% Entire collection is digital Cloud services offered more storage Like the extras included on physical discs Ability to watch digitally on TV It is easier to lend or gift physical books Computers stopped supporting CDs Ability to convert all physical copies to digital copies New to digital Still experimenting w/ digital Regular digital buyer/ some physical All new purchases are digital Most of collection is digital Prefer to watch on TV and it’s easier w/ a disc Prefer to listen to on a home sound system and it’s easier w/ a CD Like cover art on some CD packages Retailers won’t accept trade-ins for digital games, only physical games Percentage who only buy digital Movies Music eBooks Videogames 17% 43% 19% 13% Movies Music eBooks Videogames WHere are consumers on the digital media adoption curve? Still Buying physical Only Buying Digital Reasons continue to purchase physical Reasons for purchasing all digital
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The infographic is about consumers' transition from physical media to digital media and how the purchase process has changed as a result. This is the first study of Americans' adoption and purchase process across all main digital media categories, including eBooks, music, videogames, TV shows, and movies.
Transcript of Digital Media Purchase Tipping Point
Perc
enta
ge o
f Dig
ital B
uyer
s
10%
0%
20%
40%
30%
50%
10%
0%
20%
40%
30%
50%
Entire collection is digital
Cloud services offered more storage
Like the extras included on physical discs
Ability to watch digitally on TV
It is easier to lend or gift physical books
Computers stopped supporting CDs
Ability to convert all physical copies to digital copies
New to digital Still experimenting w/ digital
Regular digital buyer/ some physical
All new purchases are digital
Most of collection is digital
Prefer to watch on TV and it’s easierw/ a disc
Prefer to listen to on a home sound system and it’s easier w/ a CD
Like cover art on some CD packages
Retailers won’t accept trade-ins for digital games, only physical games
Percentage who only buy digital
Movies Music eBooks Videogames
17% 43% 19% 13%
Movies
Music
eBooks
Videogames
WHere are consumers on the digital media adoption curve?
Still Buying physical Only Buying Digital
Reasons continue to purchase physical Reasons for purchasing all digital
Perc
enta
ge o
f Dig
ital B
uyer
s
10%
0%
20%
40%
30%
50%
10%
0%
20%
40%
30%
50%
Entire collection is digital
Cloud services offered more storage
Like the extras included on physical discs
Ability to watch digitally on TV
WHere are Movie consumers on the digital media adoption curve?
New to digital Still experimenting w/ digital
Regular digital buyer/ some physical
All new purchases are digital
Most of collection is digital
Prefer to watch on TV and it’s easier w/ a disc
Percentage who only buy digital
17%
Movies
Still Buying physical Only Buying Digital
Reasons continue to purchase physical Reasons for purchasing all digital
