Digital Media Business Model
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Transcript of Digital Media Business Model
![Page 1: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/1.jpg)
Digital Media Business Model
=
Business for media (offline)
in a digital arena (connected)
![Page 2: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/2.jpg)
There is no choice here. There must be integration.
Without integration your digital business model will die.
Offlinevs
Online
Being connected is the key
![Page 3: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/3.jpg)
Online Revenue
Google Ads
Paid Links
Text Ads
Banner Ads
Rich Media
Special Reports
Paid for channels
…and many more
![Page 4: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/4.jpg)
Brand Awareness = Market Value
Market Value = Revenue
Social media marketing
It’s NOT always about Revenue directly
![Page 5: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/5.jpg)
Brand Awareness = Trust = belief
Belief = spending and usage
Brand awareness
![Page 6: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/6.jpg)
Integration is key
Mobile
integrated
models
Online, social and print products
SMS services, competition lines, admob revenue
sponsorships, custom pages, new projectsand new products
![Page 7: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/7.jpg)
Pre-roll/post-roll opportunities
Branded entertainment - RayBan
Branded player - CNN embedding video
In-video opportunities - Interact with a brand within video
Avoid copyright
Video
Zoopy Model
![Page 8: Digital Media Business Model](https://reader036.fdocuments.us/reader036/viewer/2022062511/54b7bd874a795939708b48c6/html5/thumbnails/8.jpg)
Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile
OFFER MORE
EXPAND BUSINESS MODEL & BE DIVERSE
Holistic
approach