Digital Media Activities April through July 2003.

Digital Media Activities

April through July 2003

BenQ Confidential (2003/06/06) 2003, BenQ America Corp.

Branding Outreach

Description: Fast, addictive arcade-style gameplay allows you to mix and remix hit songs from major recording artists like Garbage, David Bowie, P.O.D., BT, Weezer, Pink, Dieselboy, blink 182 and Run DMC, among others.

BPM Magazine

Event attendees playingon BenQ plasmas

BPM Magazine/PS2 “Amplitude” Launch April 2003

“Amplitude” the game


E3 Branding CampaignSummary

E3 (May 13-16) is largest trade show for the interactive entertainment industry (video games – PC and console)

Create brand awareness of display products to video game enthusiasts, from end-users to media

Partnered with the following exhibiting companies:+Microsoft PC Games Division

+Koei Corporation

+HIP Interactive

+MadCatz

+NVIDIA

+Xicat Interactive

+Bethesda Softworks

+CDV Software


BenQ at E3 – Electronic Entertainment Expo

BenQ 46-inch PlasmaCDV

BenQ 46-inch PlasmaMadCatz

BenQ LCD TVXicat Interactive


E3 cont’d

BenQ 46-inch plasmasMicrosoft Game Studios

BenQ 42-inch plasmasNVIDIA


Sponsorships/PartnershipsCurrent Opportunities• Lollapalooza/GameRiot

– About Lollapalooza:

The BenQ 46-inch plasma is the exclusive plasma display inside the GameRiot tent for Games Media Properties and NVIDIA.

Lollapalooza is a 33-city, multi-artist music and arts festival that will feature a lineup of alternative music’s most popular artists. The 2003 Summer Tour will feature the hottest artists in alternative music. It has an expected attendance of more than 700,000 people.


Dallas Area Habitat for Humanity

BenQ donated a DX660 digital projector to assist the Dallas Area Habitat for Humanity upgrade its conference room facilities.

“We had an urgent need for a digital projector in our conference room and other settings,” said Norm Wilbur, executive director. “Benq was gracious enough to provide us with a digital projector that fits our needs. It has dramatically impacted the quality of our presentations to our families, volunteers and staff.”

The Dallas Area Habitat for Humanity is a non-profit organization that builds homes for families in poverty.

Margaret NogueraDirector of Family Services

Sponsorships/Partnerships


Sponsorships/Partnerships• NVIDIA

– SIGGRAPH 2003 July 29-31, 2003• World’s largest marketplace of computer graphics and

interactive techniques; 25,000 attendees; more than 250 exhibiting companies

• NVIDIA using 42-inch plasma displays for its booth

•Games Media Properties (GameRiot)–San Diego Street-Scene, Sept. 5-7, 2003

• California’s largest music festival; more than 100,000 attendees over three days and more than 90 bands performing on 5 stages• MTV has called Street Scene “the best musical event in California”• GameRiot invited to be on-site at Street Scene and will have 46-inch plasma displays throughout the tent

Upcoming Opportunities

Digital Media Activities April through July 2003.

Documents

Transcript of Digital Media Activities April through July 2003.