Digital Media 2012 Year In Review
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Transcript of Digital Media 2012 Year In Review
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SMARTPHONE USAGE
Smartphone owners spend on average 2.5 hours per day on their mobile device.
How Canadians use their smart- phones:
70% take photos
70% send or read email
48% check social networking sites 11% online gaming
81% of users feel they do not take advantage of the full functionality of their smartphones.Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
MOBILE INTERNET
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
46% of 18-34 year olds currently own a smartphone.
47% of Canadians under the age of 55 have mobile Internet access.
57% of Smartphone owners have downloaded a mobile application.
7% of Canadians currently owns a tablet computer.
24% are likely to purchase one in 2013.
56% plan to purchase an Apple iPad.
24% plan to purchase an BlackBerry PlayBook.
TABLET DEVICES
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
FACEBOOK USAGE
86% of Canadians have a Facebook profile.
30% visit Facebook at least once a day. Women (37%) significantly more likely than men (24%) to do so.
Online Canadians have an average of 130 ‘friends’ on their online profiles
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
41% describe themselves as communicating more with people online than offline.
44% of social networking Canadians check their profile first thing in the morning.
56% are happy with the level of privacy from their social networking site.
SOCIAL MEDIA
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
ONLINE GROUP DEALS
65% have heard of online group coupon sites; awareness among online Canadians is dominated by Groupon.
40% subscribe to receive notification alerts
11% purchase online group coupons monthly
The most popular purchased are
51% restaurants
27% personal services
25% grocery items
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
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