Digital Maturity for Associations and Nonprofits Webinar Sneak Peek
9
@mrcruce • [email protected] FREE WEBINAR SNEAK PEEK Digital Maturity for Associations: Attend the Executive Briefing Nov. 9 Cruce Saunders Founder, [A] Author of Content Engineering for a Multichannel World @mrcruce
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Transcript of Digital Maturity for Associations and Nonprofits Webinar Sneak Peek
@mrcruce • [email protected]
FREE WEBINAR SNEAK PEEKDigital Maturity for Associations: Attend the Executive Briefing Nov. 9
Cruce Saunders
Founder, [A]Author of Content Engineering for a Multichannel World
@mrcruce
@mrcruce • [email protected]
@mrcruce • [email protected]
Attendees can expect to:
● Understand the stages of digital maturity for associations.
● Learn how to connect with and retain members and build loyal relationships.
● Learn to deliver relevant, personalized member experiences.
● Learn how to increase engagement, and internal operations and processes.
● Explore advances in digital marketing technologies and platforms for associations.
● Understand the value of integrating the AMS or CRM with an EMS or CMS solution.
@mrcruce • [email protected]
● What associations need today● Key stages of digital maturity for associations● Common association marketing challenges● The digital data gold mine● AMS & Kentico EMS integration
We will cover:
@mrcruce • [email protected]
We’ll Review Top Revenue Influencing Initiatives
How do we engage members? Retain them? Get them to conferences and events?
Membership acquisition
Member engagement
Membership retention and renewal
Listening and responding to members
Improved dues collection and reminders
Increase member diversity
@mrcruce • [email protected]
• How well does our online experience deliver value to our members?
• How many channels do we use to engage with our members?• Does our content resonate with members?• Do members feel known and recognized when they return to our
site?• Do members know about or exercise the full benefits of
membership?• Are our email campaigns and newsletters fully integrated with our
CMS or CEM?• How can operations be improved and streamlined with digital
process?
Questions to Ask
@mrcruce • [email protected]
To learn more before the webinar, score your Digital Maturity.
Visit: simplea.com/associationsFollow: @simpleAteam & @mrcruce
@mrcruce • [email protected]
● 15+ years leading solution firms focused on content delivery technology.
● Director of > 300 digital, application development, & content engineering engagements.
● Author of “Content Engineering for a Multi-Channel World.”● Advocate for the practice of content engineering being integrated
into all digital initiatives.● Founder and principal at Simple [A] (simplea.com)
[A]: leads large-scale content engineering engagements in partnership with global agencies; and delivers content engineering, content technology implementation, content management, and personalization for complex digital properties in associations and other institutions. National association clients include sporting bodies, advocacy groups, trade groups, accrediting bodies representing millions of members.
Meet Your Presenter - Cruce Saunders:
@mrcruce • [email protected]
We hope you enjoyed this preview.
For the full webinar experience and to learn more about Digital Maturity for Associations, sign up to attend the executive briefing.
One day only, Nov. 9 - Sign up here!
