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Digital Masters Academy

5 October 2015 @ EHSAL Management School

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Welcome students!

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We don’t go online. We live online.

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8 out of 10 of the Belgian consumers are online at least once a day

Source: The Connected Consumer 2015

Our media consumption habits have changedany content, any time, any screen

2010

Digital TV Radio Print

2014

25% 43% 47% 38% 22% 6%16% 4%

Source: Nielsen DBM & Online survey commissioned by Google - TNS Fieldwork 2014

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The consumers are online while watching TV.

89% below the age of 25 own a smartphone.

Source: The Connected Consumer 2015

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For 49% of the consumers online is the first source of product awareness during pre-purchase research.

49%Online

research

28%Online

purchase

21%Offline

purchase

Source: The Connected Consumer 2015

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“To organize the world’s information and make it universally accessible and

useful.”

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Make the web work for...

the next 1.000.000.000 people

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Digital Masters Academy

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The Digital Masters Academy

Train you and support you in getting a job!

Training Assessment Screening Placement

There is a shortage in digital profiles on the job market

Students miss out on relevant career experience

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Step 1: Training (October)

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Step 1: Training (October)

★ Train you in digital marketing and prepare you to work in a professional and creative environment.

★ Specialize you in working with Google AdWords.

★ Have fun! Googley training.

★ 15 hours | 4 sessions | 3 exams

★ and… a little bit of self-study.

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Online Exams

1. Fundamentals of AdWords (!)

2. Advanced Search Advertising OR

3. Advanced Display Advertising

4. Google Analytics (!)

GOMC

1. Google Online Marketing Challenge

2. Short Post-performance campaign report

Step 2: Assessment (November)

www.google.com/onlinechallengewww.google.com/partners

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★ Global online marketing challenge

★ Create real AdWords campaigns for real businesseswith real money

★ amazing prices

★ Practical assessment DMA

The Google Online Marketing Challenge

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The Google Online Marketing Challenge

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★ Awards & Recognition

★ Community Support

★ First Hand Experience

★ Real Money

★ Teamwork

★ Career Development

★ Practical Assessment

The Google Online Marketing Challenge

PRICES ONLocal

NationalContinental

Global

Trip to Mountain View California

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Graduation!

Surprise Ceremony @ Google Office

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Step 3: Screening (December)

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404,800 bachelor/master students in Belgium

207,000 engaged in student job

Step 3: Screening (December)

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Interview with Bloovi Me consultant

★ Testing for soft & hard skills

★ Your Ambitions & Availability

★ Advice on your CV & for job interviews

Step 3: Screening (December)

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Step 4: Placement (February)

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Step 4: Placement (February)

16hours 10€

per week per hour

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Charlotte: SEA Marketeer

in Agency

JonasOnline Marketing Assistant

in Company

Step 4: Placement (February)

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The Digital Masters Academy

Training Assessment Screening Placement

➔ Become a digital marketing master➔ Learn how to work with Google AdWords (certified)

➔ Gain relevant and valuable experience

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Thank you!Questions?

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Subscribe today!https://events.withgoogle.com/dma/