Digital Marketing Trends 2013

Digital Marketing Trends 2013Patrick C. PriceCEO18.02.2013Digital Marketing Trends 2013MobileSemantic /Structured

18.02.2013Nr.MobileDigital Marketing 2013 | Idealizer AG18.02.2013Nr.Mobile DevelopmentDigital Marketing 2013 | Idealizer AG

18.02.2013Nr.Mobile Development2014:more internet users on mobiles than computers

Digital Marketing 2013 | Idealizer AG

Source: http://strategy.wikimedia.org/wiki/Mobile/Forecasts18.02.2013Nr.Mobile vs. Desktop usageIdealizer AG

Source: http://tabtimes.com/feature/media/2012/09/13/financial-times-marches-different-app-drummer-embraces-html5-android18.02.2013Nr.Google Enhanced campaigns / Major AdWords ChangeGoogle introduces enhanced campaings and no longer differentiates between mobile and desktop adsMeans Google sees mobile as the future

Digital Marketing 2013 | Idealizer AG18.02.2013Nr.Google nowDigital Marketing 2013 | Idealizer AG

http://youtu.be/n2ZUSPecPRk18.02.2013Nr.What this means for youThink of mobile ways to use your site and servicesCheck the percentage of mobile traffic currently to your site and compare with 6 months agoCross-check Conversion Rates and Goals to identify unused potential of your usersAdapt layout to responsive designGeo-Tag all your location information using schema.orgDigital Marketing 2013 | Idealizer AG18.02.2013Nr.Semantic & Structured DataIdealizer AG18.02.2013Nr.Google significantly changing its SERPsIdealizer AG

www.google.chRich Snippet- Pictures- Reviews- Meta-Data (Date / Time)Google Universal Search- Google Image SearchRich SnippetGoogle Universal Search- Google Video Search18.02.2013Nr.Google Knowledge GraphDigital Marketing 2013 | Idealizer AG

http://www.google.com/insidesearch/features/search/knowledge.html20%18.02.2013Nr.Google Knowledge GraphDigital Marketing 2013 | Idealizer AGwww.google.com

18.02.2013Nr.Google Knowledge GraphDigital Marketing 2013 | Idealizer AGwww.google.com

18.02.2013Nr.

Google Knowledge GraphDigital Marketing 2013 | Idealizer AGwww.google.com18.02.2013Nr.

Google Knowledge GraphDigital Marketing 2013 | Idealizer AGwww.google.ch18.02.2013Nr.Google Knowledge GraphDigital Marketing 2013 | Idealizer AGwww.google.com

18.02.2013Nr.Status Quo - SwitzerlandDigital Marketing 2013 | Idealizer AG

OneBox ResultsGoogle LocalGoogle Local & Rich Snippetswww.google.ch18.02.2013Nr.Google Authorship & Google+ PagesIdealizer AG

18.02.2013Nr.Google Authorship & Google+ PagesIdealizer AG

Google+ Profile PictureGoogle+ Social Data18.02.2013Nr.Google Authorship in Breaking NewsIdealizer AG

18.02.2013Nr.7 Key Takeaways for Publishers & News OutletsGoogle+ should no longer be an afterthought for publishers. If you arent using Google+ for your publication, you are missing outGo beyond Google News.Just because you are in Google News, doesnt mean you are covered. Think about maximizing your touchpoints.The nimblest, or most agile outlets have another distinct advantage.It doesnt matter if they are the biggest or even the mostauthoritative.Be descriptive and use multimedia(photos, videos, etc.) in your Google+ posts.Implement rel=publisher.Want that nice little logo to show next to your search listing? Make sure you haveimplemented rel=publisher.These results dont last. If you look at the the SERPs for either of these terms today, you will see something very different, and none of the Google+ posts. Which leads me to one thing I am sure ofGoogle SERPs and Google+s effect will continue to evolve, so pay close attention.Breaking news events allows us great insight into shifts, tactics, and updates. Watch closely, see what worked, and figure out how you can make that work for your website or brand.Idealizer AG18.02.2013Nr.Differentiation Rich SnippetsGoogle Universal Search

Authorenprofile / rel=author

Structured Data / MicroformatsDigital Marketing 2013 | Idealizer AG

- Integration Google Search Verticals- Links to Content Elements- Integration Google Plus Profile- Links to Website and G+ Profile- Integrates in SERPs- Links to Website18.02.2013Nr.Facebook Graph SearchIdealizer AG

18.02.2013Nr.Facebook Graph SearchSearch within your Social GraphSearch within your Interest GraphCreate combined searches

Refined searches show things like:More pages they likePhotos of these peopleThese peoples friendsPlaces where theyve workedPlaces where theyve studiedMovied theyve watchedIdealizer AGVideos of these peopleLandmarks theyve visitedLanguages they speakPlaces theyve livedPlaces theyre fromActivities they likeThese peoples groups

18.02.2013Nr.Facebook Graph SearchProblematic Searches:Mothers of Jews who like BaconMarried men who like Prostitutes und daran angehngt die erweiterte Suche These peoples spousesSpouses of married people who like Ashley MadisonMothers of Catholics from Italy who like DurexIslamic men interested in men who live in Tehran, Iran Single women who live nearby and who are interested in men and like Getting Drunk!Married Female who like BangWithFriends and in refinement These Peoples spousesPeoplewholikeIhateMcDonalds!andworkatMcDonaldsPeople who like Mc Donalds and work at Burger King

Idealizer AG18.02.2013Nr.Facebook Graph SearchReview your Facebook history and likes now!No matter what your privacy settings are, think of Facebook as publicWork through your profile to ensure you are confident with how you appearRecheck your friends and disconnect from people you do not know and have no connection toIdealizer AG18.02.2013Nr.Take awaysIdealizer AG18.02.2013Nr.Take awaysThe ways digital information is consumed is changing rapidlyIn order to stay ahead of your competition, you should utilize the new features offered by the various playersDevelop a content distribution strategy for your digital assetsEngange with users and build your own outreach capabilitiesThink of your Company / Product as a Social entityUse Markups to help vertical search products get you listedIf your on a tight budget remember:free Traffic is better than paid traffic

If in doubt, seek professional help in order to avoid making mistakes, that might become more expensive fixing

Digital Marketing 2013 | Idealizer AG18.02.2013Nr.18.02.2013Nr.Danke fr Ihre AufmerksamkeitIdealizer AG

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