7/20/2016 Training — www.cearsleg.com

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cearsleg.com

Training

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Digital Marketing training planCEARSLEG Training Programs are designed to develop the skills and knowledge of individualsso that they can perform their roles as Digital Marketing professionals. The training program isbased on international standard derived from best practices, adopted technologies andalgorithms, provides candidates to achieve improvement in the respective job industry.

Understanding the fact that training is one of the most important aspects of improvingknowledge both in terms of organisational grounds as well for Individual prospect we design ourprograms, In organisation’s case adequate training is necessary to make investments inprofitable and to institutionalise improved practices.

Our training process document provides an organisation with guidance for training plan. Thereare many things to be considered when creating a training plan. The creation of a training plan isone element within the training process of a business entity. Our training efforts becomefocused upon the entire organisation to achieve at maturity level. Our Training is plannedproperly for long range effectiveness.

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Training ObjectivesThe objectives of our training program are goals that will be achieved and benefits that theorganisation or candidate will accrue as a result of training program activities.

Our training objectives are distinct from learning objectives, which describe goals for thechanged behaviour of participants in learning activities. Training activities encompass morethan providing learning opportunities, i.e., performing training needs analysis andcommunicating the results across the organisation, designing curricula and gaining consensuson the priorities the curricula represent, defining the core competencies of the organisation, andevaluating the training program as a contributor to organisational goals. All of these activitiesaffect the communication channels within the organisation, the culture of the organisation, andthe image the organisation portrays.

Our Training objectives state how the training program will affect these broad issues. In writingtraining objectives, reference the organisational training policy and the organisational goals thetraining program supports. These may be stated in other documents or may have to be reiteratedas part of the training plan. We map the course learning objectives to organisational objectivesby stating in each course description which business objectives the course supports.

Our Training policy and organisational goals imply constraints as well as success measurementsfor the training program. The training plan make these constraints and measurements asexplicit as possible and goals must are explicit part of the rationalisation of training programactivities.

Attention to the strategic goals provides more leverage than attention to the tactical approaches.Our organisational training plan provides the rationale for selecting the method of determiningthe training needs and designing the curriculum, showing how these activities are driven by theorganisation’s goals.

Main Pillar in Training

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Hands-On : Candidates will have access to a lab of workstations; the instructor can providea demonstration of the skills to be learned while candidates follow along their own allottedPCs.Lecture : The instructor can demonstrate skills for an audience while they watch and askquestions.Project Based : This method will help candidates to demonstrate their creative skills in aproductive manner, with a custom curriculum tailored to the exact needs. In either case,questions are definitely encouraged.

Based on the investigations in Training sector, in order to gain Industrial exposure, 70 % of thecurriculum part must be integrated with Practical. The practical section is divided into Lab,Research/ Self Learning and Project.

Method of Exam & Certification Process

Theory : Objective + Descriptive [No reference option available, In-house mode]Practical : Modular in nature last 15 % of the time is allowed for reference [In-house mode]Research : Full topics with synopsis 100 % reference permitted [In-house/ Out-house]Project : 100% reference, no restrictions [In-House/ Out-House]

Evaluation will be based on the overall score they have gained in the exam Result will bepublished within 30 days of the exam Certificate with Transcript will be issued to all those whohave successfully completed the program, a reference code with ID will be published in Websitefor employment or other purpose; separate fee will be applicable for the same. Students will begetting access code for the same.

PlacementWe will guide candidates how to get placed

Proposed Training ProgramsIt is based on a 3-hour session, and it may include time for breaks, lunch, and plenty of Q&A.

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Sl.No Course Title Fee Days x Hrs01 Post Graduate/ Post Diploma in Digital Marketing and Data

Analytics30,000 INR +15% tax

356 Hrs + 2 Monthsinternship

02 Certificate Program in Responsive Blog Design & Blogging (Selfemployment program)

6,000 INR + 15%tax

90 Hrs, 2 MonthsProgram

03 Certificate Program in SEO & Digital Advertising 15,000 INR +15% tax

110 Hrs + 2 Monthsinternship

04 Certificate Program in Digital Advertising 10,000 INR +15% tax

44 Hrs + 2 Monthsinternship

Location, Equipment, FeeTraining sessions will be held at lab, conference room, or class room. This gives candidates to getfull access to network, user files, and other resources. The proposed fee which includes theusage cost of all equipment, including lab or individual workstations, a projector and screen,network access, instructor fee and study materials.

Class Scheduling and LengthSchedule of the program: Programs can be offered twice in a year, will be announced based onthe availability

of slot, time and Space.

This proposal is written based on the schedule 3 hours per day. The time can be broken into anycombination of lab, lecture, or one-on-one training. It may include hands-on training in a lab, ora mixture of all three.

MaterialsWe will provide a customised set of Notes for each course. In addition to printed study materials,reference documents will also be made available. In certain situations the materials will be inthe form of PDF file from which candidates can make copies.

Follow-Up

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Participants can email the instructor any question that pertains to the class (es) they took. Theycan expect a complete, easy-to-follow answer within four working days.

Organized Training PlanOur organized training plan focuses on the following things.

The charter for job oriented training programList the training needs which have been identified from the current trend.The process by which training need is verified and prioritized for implementation, by whichcurricula & courses are designed and finally effectiveness of training will be measuredPrograms with plans for either internal development or acquisitionThe procedures for developing or acquiring a course,

including a defined process, standards for course materials, and quality measuresThe curriculum offered, its medium of delivery, and the schedule of offeringsThe required and optional training available for someone with a particular software-relatedroleThe plan for developing a particular course, showing task assignments and the development,review, and piloting scheduleThe plan for satisfying the training needs of specific software practitioners during thecoming years.

All the above are the key-factors of our Training plan. While all of these are valuable, none singlyis adequate to assure that people are being effectively trained to perform their management andtechnical roles.

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Our training plan documents the objectives of the training program, the training needs of theorganization or an individual, the training to be delivered, and tactical procedures for carryingout training activities.

Our organized training plan uses the project training plans as input. Project training plans arelikely to cover project-driven needs (software languages, techniques, and tools), individualcareer development needs, and training needs associated with the particular technical(databases, GUI, artificial intelligence) or application domain of the project. The training needsidentified in the project training plans provide a basis for finding common training needs acrossthe projects.

The CurriculumOur training plan lists and describes the training opportunities to be provided. Throughout thissection, the term “course” means a unit of learning, e.g., a classroom experience, a self study, amentoring session, or any other form of learning activity.

Good process model and design notation can represent all relevant design perspectives, e.g.,functional, behavioural, informational. Multiple representations are usually required to expressall critical design decisions. Similarly, there are several kinds of information about our trainingcurriculum that is conveyed in the training plan.

Content descriptions for the coursesIntended audience for the courseRecommended sequencing of the courses for someone performing a specified role withinthe organizationLength of the course and its delivery mediumSources for course development and deliveryDesignation of mandatory and recommended coursesPlanned frequency of course offerings or the course scheduleCourse development and retirement schedule

Course Delivery StandardsOur training plan documents or references course delivery standards. Ultimately the quality ofthe training delivery will speak volumes to the

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students about the commitment to training objectives. Our training environment will meetminimum standards for comfort, visibility of materials, and noise control.

The training development process provides adequate quality control on the materials so thatstudents are not distracted by poorly designed instruction, irritating spelling errors, oramateurish visuals.

Instructor exposure is an important factor in our training quality. This is especially importantfor internally developed training. The prospective instructors are good at presenting ideas andbe interested enough in the subject matter to have a good knowledge of its usefulness andconcepts. The instructor becomes a salesperson for the benefits of using the material beingtaught, and thus a spokesperson for the organizational goals being supported by the training.Instructors will have the respect of their peers in the organization.

A balance between technical knowledge and teaching ability is key to selecting our instructors.With training that is acquired, the reputation of the vendor and the qualifications of theindividual instructors should be reviewed. Review instructor resumes for level of subject matterknowledge, experience both teaching and strategies as a technologist and manager, and theamount of time the instructor has spent teaching and using the subject matter, Interviewprevious clients of the vendor in order to assure the quality of instruction, the organizationshould retain the right to reject instructors who have performed unfavorably in the past.

Management Policy and SupportWe provides needed training to ensure that individuals possess the requisite skills andknowledge to perform their current software-related roles effectively and efficiently, to preparethe workforce for future core competencies of the organization, and to contribute to theachievement of organization-wide strategic goals

Role-Based Needs

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The goal is to identify the skills and knowledge needed for each requirement and technical role.This approach identifying training needs is strictly job related.

Project-Specific/ Corporate NeedsThe goal is to identify training needs specific to a Company or specific to projects. This approachto identifying training needs is based upon corporate needs and tactical project needs.

Strategic NeedsThe goal is to identify training needed to build personnel capabilities of strategic importance tothe organization. Examples of strategies requiring training support are

Achieving corporate goals for quality, productivity, process maturity, and predictability(such as delivering software at one tenth the current defect density in 3 years [deemed as thematurity period in general] )Gaining market share based upon exemplary products and services targeted to a particularmarket segment (new market differentiation), such as developing software for client/serverenvironmentsBecoming the first to market with products based on an emerging technology, such as theuse of online services for secure financial transactionsDeveloping an appropriate mix of software specialists to support the overall work.Support training development: Internal resources will be expended to develop neededtraining or external products will be procured and potentially tailored.Support training delivery: Physical vehicles for training may be classroom facilities,training centers for individual/Corporate study, and instructional products (futureexpansions).

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