Telling it straight

Lindsay Herbert – Head of Digital Marketing

15 February 2012

#NOW What’s changed?

#WIN And how to get more

#FAIL And how to avoid it

#NEXT Now what?

UPDATE: No more excuses

Your brand’s profile better out-do hers (by a

lot).

UPDATE: How-to takeover

More helping, less selling.

UPDATE: Twitter bending to brands

Wider gates, higher stakes.

#NOW What’s changed?

#WIN And how to get more

#FAIL And how to avoid it

#NEXT Now what?

#FAIL Don’t ask if you don’t want to know

#FAIL Don’t ask if you don’t want to know

Lessons learned

Run a cocktail party test

Be ready with comebacks

Fix problems (for real)

Acknowledge your defeat

#NothingToSeeHere

#FAIL Ignoring problems.

#FAIL Ignoring problems.

Lessons learned

Go big or give in

Get backup

Be a human being

Know when to throw in the towel

#FAIL No strategy.

We don’t know where we’re going with this either.

#FAIL No strategy.

#FAIL No strategy.

#FAIL No strategy.

Lessons learned

Keep it relevant

Map it out

Focus your efforts

Adapt and change

#NOW What’s changed?

#WIN And how to get more

#FAIL And how to avoid it

#NEXT Now what?

#WIN Breaking through

#WIN Breaking through

Lessons learned

Find a way to say yes

Back it with resource

Establish house rules

Train and listen to feedback

#WIN Showing off in style

#WIN Showing off in style

Lessons learned

Use audience motivations

Know your assets

Show off your uniqueness

Demand interaction

#WIN Social media powerhouse

#WIN Social media powerhouse

#WIN Social media powerhouse

#WIN Social media powerhouse

Lessons learned

Pick one audience

Build a community

Empower powerful users

Creativity can trump complexity

#NOW What’s changed?

#WIN And how to get more

#FAIL And how to avoid it

#NEXT Now what?

#NOW: Create a plan

#NOW: Create a plan

#NOW: Create a plan

#NOW: Create a plan