Corso Digital Strategic Planner - Lezione 1: "Introduzione all'e-marketing mix"
Digital Marketing Series: Social Media in Your Marketing Mix
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Transcript of Digital Marketing Series: Social Media in Your Marketing Mix
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Digital Marketing Webinar Series– Including Social Media in your MarketingMix
August 15, 2013
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Pay-as-you-go Digital Marketing Service
Marketing as a Service for Service Providers
• Fully Hosted SEO Websites• Blogging Service• Email Marketing• Social Media Support (Hootsuite Certified)• Pay-per-click (Google Engage Agency)
Dan Shapero
FounderClikCloud
Digital Marketingwww.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN
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ClikCloud OverviewPay-as-you-go Digital Marketing Service• Custom Tailored Website• Bi-Monthly Blog Content• Monthly Newsletter• Hosting & Web Analytics Included• Pay-per-click Ad Management
Attendee Offer:Free Marketing ConsultationEmail: info@ ClikCloud.comSubject: ”consultation”
“We needed a way to cost effectively boost our on-line marketing efforts and ClikCloud delivered!"
Mike Sickle, President & Founder of Dynamic Network Advisors
For More Info visit:ClikCloud.com/comptia
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Today’s Agenda
• Fundamentals• Engaging your audience• Building your network• Measuring results• What tools to use
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Social Media Objectives
Educational
Nurture
Endorsement
Extend Your Reach
Support your Brand
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How MSPs Use Social Networks
66% 68% 70% 72% 74% 76% 78% 80% 82% 84%
Social Network Use
Social Networks
Source: ClikCloud Survey 2012
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Social Networks
• Micro Blogs• Networks• Groups• Communities
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Include Social Media in the Mix
Likelihood of Checking Daily: Email vs. Facebook?
2XLikelihood of Purchasing:
Email vs. Facebook?
3X
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50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media
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Integrate your Programs
Create a Video you YouTube, Link the
video to your website
Blog about the video
Tweet about the blog
Add the blog to your
newsletter
Feed newsletter to your Micro
blogs
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Tips for Success
• Separate Business From Personal
• Establish yourself as a subject matter expert
• Don’t sell• Involve your team• Involve your customers
and community• Stay Casual…
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Impact of Blogging
• Educates your visitor• Keeps your site current• Contributes to your
SEO• RSS Subscribers• Contributes to your
newsletter• Contributes to your
micro blogs
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Tag your Posts
• Twitter– 140 Characters– # (hash tag to track
topics)
• Facebook– @ to tag friends
• Linkedin– Join Groups– Create a Company Page
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Build a Fan Base
• Engage your staff, customers, prospects, community
• Ask for testimonial, success stories, tips, photos, videos, comments, reviews
• Have a contents (e.g. offer a prize for your #1 Fan)
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Why Track Performance?
• Performance Tracking Helps Eliminate Waste
• Allows You to “Double Down” on What Works
• Rule of Thumb: 10X Return on Your Marketing Spend
ROI
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What to Track?
• Mentions• Sentiment• Top Keywords• Top Users
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Tools
• Bit.ly• Social Mention• HootSuite• MailChimp/Contact
Contact
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Summary
• Understand your Marketing Objective
• Leverage Your Staff, Customers, Community
• Measure Results to Improve ROI
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Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Social Media in your Marketing Mix
Register for future webinars at: www.comptia.org/events/webinars