Digital marketing Plan for Food Processing Company
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Transcript of Digital marketing Plan for Food Processing Company
Kerry Foods DIGITAL MEDIA MARKETING PROPOSAL
Client’s Brief & Requirements
The Scope of Work contains the following elements :-‐ • Consolidated Digital Plan to market and adver3se “kerry foods”
– Ini3al job would be to reach out to our Target Audience in the market – It would also be required to create the Brand Recall through extensive digital Marke3ng
Techniques like “Re-‐Marke3ng”
• STP :-‐ – Segmenta3on – 30+ Males/Females Primarily – Targe3ng – B2B, Companies, Small Business Owners – Posi3oning – “leading supplier of food ingredients”
India as Growing Digital Nation
TG For Kerry on Digital
Fastest Growing Categories on Digital
MARKET ANALYSES Google Trends on Search Terms
Market Trends – Food Ingredients
Market Trends – Food Technology
Market Trends – Functional Foods
Market Trends – Food Processing
COMPETITIVE ANALYSES What does our Competition is Doing
Competitive Analyses - Monin
Competitive Analyses – Monin (Search)
Competitive Analyses – Mapro
Competitive Analyses – Dohler
Competitive Analyses – Dohler (Search)
SEARCH ENGINE SCENARIO SEO & PPC
Search Engine Scenario
Search ADS
SEO
Search Engine Optimization – Monin (Competitive)
Dohler on Search Engine (Competitive Analyses)
SUGGESTED KEYWORDS SEO & PPC
Suggested Keywords (SEM+ SEO)
S.NO Popular Keywords Monthly Searches (exact match only) CompePPon
1 food technology 2900 High
2 processed foods 320 High
3 food ingredients 390 High
4 preservaPves in food 210 Medium
5 kerry group 210 Medium
6 kerry foods 140 Medium
7 food ingredients consultants 1700 Medium
8 food processing 2400 Medium
9 funcPonal foods 480 High
10 processed food industry 110 Medium
E-140, Sector7 Noida 201301. Phone – 01204228999. Email – [email protected]