Digital Marketing Overview

Recruiting

Digital Marketing Overview 2

Our data services provide targeting insights and measure the results of your campaign.

Our digital marketing services are powered by our data so you reach the right drivers at the right time.

Our industry-leading media and events give you insider knowledge and branding power.

Digital Marketing Overview 3

Audience Built by Data

How do we build our audiences?... with DATA

Owner-Operators

Behavioral Data

Applicant Data

EquipmentData

Digital Marketing Overview 4

1.6MCompany

Drivers

65.7kTeams

17.6kDealer

Contacts

2.1MTotal Audience

Truck Driver Recruiting Audience

298KOwner-

Operators

27KStudents

54KTeams

13KFlatbed

21KReefer

20KTanker

21KLease

Purchase

*Audience data powered by RigDig® Business Intelligence , and Driver Applicant Database

Digital Marketing Overview

TruckDriver

State of Georgia

License Class

OTR Experience

General Truck Driver Target

VS

2-3years

Your Specific Driver Target

Digital Marketing Overview 6

Customize Your Audience By:

Driver Type

OTR Experience

Driving Record

Location

Type of Haul Online Behavior

More

Audience Built by Data

LicenseClass

2-3years

Digital Marketing Overview 7

WebsiteTraffic

PhoneCalls

Short FormSubmissions

Measurable OutcomesAlign To Your Desired Outcome:

Long FormApplications

Brand Awareness

Social Engagement

More

Multi-CarrierApplications

How Do You Connect With Your Audience?

Digital Marketing Overview 9

Digital Marketing CampaignRandall-Reilly utilizes digital capabilities in a digital

marketing campaign to get your ads in front of a custom audience. As the campaign runs, budget is allocated to the best performing channels if more than one channel is used.

Targeted Display

FacebookAdvertising

YouTubeVideo Marketing

NetworkLeads

Search EngineMarketing

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Targeted DisplayGoogle's, Yahoo's, and Bing's display networks give you an opportunity

to target a specific audience or geographic location.

Geo-TargetingKeep your ads reaching the right locations by targeting regions, states, zip codes, truck stops, or even routes.

Tagged AudienceYou can reach users interacting with our highly-respected and credible brands through different display networks.

Keyword TargetingUse keywords to target contextual websites and users performing relevant searches.

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Facebook AdvertisingOur exclusive audience data amassed from our proprietary platforms,

EDA and RigDig, can be matched and executed through paid advertising campaigns on Facebook.

Benefits of Facebook Advertising:

1 2 3 4

Build your social media

presence

Create additional touch points for

campaigns

Support conversion-based

campaigns

Promote your

content

Digital Marketing Overview 12

YouTube Video MarketingVideo is the most compelling content you have your disposal. Using

our tagged audience, you can utilize YouTube’s advertising options to ensure your videos are found by the right people.

Benefits of YouTube Marketing:

1 2 3

Build conversion-based campaigns

Create lasting impressions with drivers

Increase organic search around your brand

Digital Marketing Overview 13

Network LeadsEvery month, more than 7,000 applications are generated by our

network of recruiting websites. You can filter these applications by your hiring criteria and find drivers to fill your empty trucks.

Benefits of Network Leads:

1 2 3 4

Access to every lead our 100

recruiting websites generate

All leads are within hiring criteria

Receive more quality leads

Only pay for the leads you need

Digital Marketing Overview 14

Network Leads

7,000+Applications per month

2-3years

Driver Type Location OTR Experience License Class

Type of Haul Driving Record Online Behaviors More

Filter by

Digital Marketing Overview 15

Search Engine MarketingSearch engines are the number one tools for drivers in search for jobs.

By targeting the correct keywords, you can connect to these drivers. Randall-Reilly provides industry insight and SEM expertise and will

filter your search campaigns by our tagged audience.

Benefits of SEM:

1 2 3 4

Drive conversion-

based campaigns

Connect to drivers in the

research phase

Produce phone calls and short

forms from interested drivers

Capture traffic around

your brand

How does it all work together?

Digital Marketing Overview 17

Search Engine Marketing

Contact a recruiter

FormConversions

Facebook Lead Ads

TruckDriver

Texas

18

Display Ads

Get QuoteYour display ad featuring your product

FormConversions

Your Landing Page

Truck Driver

Texas

19

TexasTruck Driver OTR Experience License Class

Sample Form Conversion Campaign

The Power of Data in Digital Marketing | 2018 20

2-3years

Your Audience Built by Data

Google SearchFacebookYouTube

Form Conversions

Who is your target driver?

5/24/19