Digital marketing online training and certfication program

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Digital Marketing

ONLINE TRAINING AND CERTIFICATION BY

AURELIUS CORPORATE SOLUTIONS


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What Is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.Paid Search Search Engine

OptimizationContent

Marketing

Social Media Marketing

Email Marketing Mobile Marketing


Paid Marketing?

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM)

So, when a user searches for ‘free range dog food’ on a search engine, the search engine results page (SERP: reveals the following Result:


Search Engine Optimization ? SEO stands for “search engine optimization.” It is

the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.


Content Marketing ?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.


Social Media Marketing?Social media marketing refers to the process

of gaining traffic or attention through social media sites.


Email Marketing ?

Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer.


Mobile Marketing ?

Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smart phones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.

Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.

The terms mobile marketing and wireless marketing are sometimes used interchangeably.


Why Digital Marketing ?

Because Digital Marketing Delivers Conversion Because Digital Marketing Earns People’s Trust Because Digital Marketing Builds Brand ReputationBecause Digital Marketing Caters to the Mobile Consumer Because Digital Marketing Levels the Online Playing Field Because Digital Marketing Helps Generate Better Revenues Because Digital Marketing Ensures Business Survival Online Because Digital Marketing Entices People to Take Favorable Action Because Digital Marketing Makes You Ready for the Internet of Things Because Digital Marketing Facilitates Interaction with Targeted Audiences Because Digital Marketing Is More Cost-Effective than Traditional Marketing Because Digital Marketing Provides better ROI for Your Marketing Investments


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Digital marketing online training and certfication program

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