ASSIGNMENT BY PROF. BIBHAS BASUMATRAY

PRESENTED BY:ABHISHEK KYALAKASH AMALAMIT SEKHARAMRIT PAL SINGH BEDIBHUMIT KOTHARI

Digital Marketing of Coca Cola

•A BRAND THAT IS SPREADING HAPPINESS FROM LAST 128 YEARS.

•PRODUCTS AVAILABLE IN 200+ COUNTRIES.

•MORE THAN 3000+ BEVERAGES PRODUCTS.

Coca cola brief profile

online

Digital campaignOn social

sites

Treasure videos/UGV’s*

Mobile campaign to engage

users

Online ads and

promotions

* User generated videos

Digital Marketing Concepts

Share a Coke The campaign gives people the chance

to order personalised Coke bottles through a Facebook app.

Tweet your Christmas WishCoca-Cola gave people the chance to

have their tweets displayed on its giant neon sign in Piccadilly Circus.

Digital Marketing Concepts

Coke ZoneCoca-Cola raised awareness of the platform with a

series of TV and billboard ads that encouraged young people to sign up.

Mobile App One of Coca-Cola’s most recent digital marketing

initiatives, involves a series of online games and mobile apps aimed at teenagers and offered trip to brazil FIFA 2014.

Digital Marketing Concept

King of the RecycleIn order to encourage recycling in Israel, Coca-

Cola created Facebook Places for 10,000 recycle bins around the country.

Happiness flag FIFA 2014

 Coca-Cola invited fans from across the globe to be part of the largest flag mosaic ever created and show the world the power of football to bring people from different backgrounds and beliefs together.

Making of Happiness Flag

THANK YOU