Digital Marketing - Is SEO the

Right Career for me?

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What is SEO?

SEO - Search Engine Optimization is an

amazing blend of both art and science to

optimize your web pages to be found by the

search engines like Google, Yahoo, and

Bing etc. in their top searches.

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SEO: Partly Art ;Partly

Science

Science component takes care of

technological know-how and all the engineering &

technicalities of a website

Art component takes care about

comprehending the business, and the

customer behaviour

SEO

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Why is SEO industry growing

so fast?

Amplified use of search engines to search for

information on the web year after year

Conventional or Direct marketers are increasingly

moving to SEO as a primary means of

Marketing

Established brand advertisers are using SEO

vigorously in India and across the world

Versatility and responsiveness in the way

users can search for information using different

computing gadgets like mobiles and tablets

Google is fast growing and making demographic,

targeted and Geo targeted search results

Untreated SEO listings on Google search result page are more reliable than Ads

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What skills are needed for a

career in SEO?• Career in SEO is suitable for both art and

science background with ability to learn quickly

• One should be truly interested in SEO

• You should have a close eye on constantly changing landscape to succeed in this industry.

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Top Tips to Get Started With an SEO

Career

Create own website and optimize it using SEO

Channelize inbound marketing and SEO comprehension by producing appropriate content and sharing it on social media

Start looking out for connections on Twitter and LinkedIn to reach out to and help out some communities online

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Top Tips to Get Started With an SEO

Career

Read to get a real-time knowledge and to improve expertise

Study and get done the Google Analytics Individual Qualification

Gain knowledge about how to use Google Webmaster and complete the accompanying questions

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SEO Job Categories /

Designations Analytics

Business Management/Development

Link Building

Event Management

Organic Search Engine Optimization

Social Media Analyst

Web Development/Programming

Web Design

Offline Marketing/Advertising Public Relations/Reputation Management

Paid Search/PPC Management

Web Design

Writing/Blogging

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Tips for freelancer SEO specialist

Pair up with web designers of web design companies, as their clients classically require SEO services

Keep attending conferences and workshops to build network in the search engine optimization industry

Social media websites such as LinkedIn, Twitter or Facebook are great places to gather people who would need SEO/SEM services

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Tips for freelancer SEO specialist

Propose free or trial services to generate credibility in work.

Go after word of mouth referrals from friends or family

Attend SEO seminars in your city. They offer a platform to showcase.

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SEO Training & Certification

Do you see yourself as a potential SEO

person awaiting to rule the roost?

Hurry up and contact Digital Ready for

their training programmes in various Digital

Marketing courses including Search

Engine Optimization.

For details contact: 040-65894499.

digitalready.co

digitalready.co