Digital Marketing Institute - Open Evening Presentation
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Transcript of Digital Marketing Institute - Open Evening Presentation
Digital Careers &
Postgraduate Open Evening
Agenda
• Digital Marketing Careers (Greg Fry)• Digital Marketing Context• Digital Marketing Institute• Digital Marketing Institute Courses & Syllabus• Postgraduate Diploma • Structure - Aims - Application – Support• Digital Career Salaries (Ireland)• European Digital Career Landscape• Q & A
Who We Are
The Digital Marketing Institute
defines the most widely taught
Certification Standard in Digital
Marketing for Students,
Educators & Industry.
What We Do
We are addressing the global shortage of digital skills by providing digital marketing education.
We deliver industry designed, practitioner led, accredited education programmes in the classroom, online and through licensed partners.
DIGITALMARKETING
Growing Industry
New Careers
Knowledge & Skills
Training & Certification
Growing Industry
New Careers
Knowledge & Skills
Training & Certification
Growing Industry
New Careers
Knowledge & Skills
Training & Certification
The Digital World
By 2018, Internet advertising will be
poised to overtake TV as the largest
advertising segment. (pwc.com)
In 2014, mobile ad spending will account
for one quarter of digital spend globally
(eMarketer.com)
Only 29% of marketers currently feel they are
equipped to measure their Digital efforts effectively.
(Adobe, 2013)
Digital media was the fastest growing media category in 2013, increasing 16% to
$118bn and reaching a 24% market share globally.
(magnaglobal.com)
There are 7billion people on the planet 5.1 own a cell phone, 4.2 own a toothbrush.
(Starcom MediaVest)
There are more than 350million active users
accessing facebook through their mobile.
(Facebook)
Growing Industry
New Careers
Knowledge & Skills
Training & Certification
Digital Marketing Manager
SEO Specialist
Traffic & Analytics Manager
Digital Display Coordinator
Social Media Manager
Mobile Marketing Director
Online Manager
Content Specialist
PPC Manager
What attributes make up the perfect Digital Marketing
Professional?
What background does the average digital marketing
practitioner come from?
FAQ’s
• Do I need a complete career change?
• Do I have to start at the bottom again?
• Am I too old for technology?
• Do I need to be an expert in every area of digital?
• How do I keep up to date in an industry that is constantly changing
• Am I too inexperienced? How do I get experience?
• Should I specialize or be a generalist?
New Industry
New Careers
Knowledge & Skills
Training & Certification
New Industry
New Careers
Knowledge & Skills
Training & Certification
Digital Marketing Search MarketingSocial Media Marketing
Mobile MarketingStrategy and Planning
Digital Marketing Digital Marketing
PROFESSIONALDIPLOMA
SPECIALISTDIPLOMA
POSTGRADDIPLOMA
MASTERS
Digital MarketingAssistant
Digital MarketingSpecialist
Digital MarketingManager
Digital MarketingDirector
DIGITAL MARKETING INSTITUTE
CAREER ROADMAP
Syllabus Development & Validation
ProgrammeDesign &
Accreditation
Subject MatterExpert
Validation
SyllabusAdvisory Council
Industry Validation through our
Syllabus Advisory
Council
Industry. Facebook, Google, Twitter, Microsoft,
Paypal....
Agencies. Ogilvy, McCann Blue, iProspect...
Practitioners. 150+ Subject Matter Experts
EU. European Committee of Standardization
Professional practitioners from leading digital agencies, responsible fordelivering online marketing campaigns for some of the world’s top brands.
Syllabus validated by Digital Marketing Practitioners
Quality
Assurance/Accreditation
Qualifications are accredited by the
Scottish Qualifications Authority, are
aligned to the Irish National
Framework of Qualifications and
mapped to the European Qualifications
Framework
Recognisable, transferable, international qualifications.
EU. European Committee of Standardization
The Digital Marketing Institute is a Global
Education & Professional Training Organisation
Our International Partner network consists of Education Partners in more than 40 countries making our Professional Diploma the most widely taught international certification in digital marketing. Over 10,000 graduates to date.
Our Partner Network
WE
ARE
INDUSTRY
Postgraduate Diploma in Digital Marketing
Full Time | Part Time | Online
Duration: 3 months Intensive Classroom Learning
• 4 Lectures per Week• Monday – Thursday Lectures• Morning Lectures• Friday (Tutorials with Digital Marketing Tutor)• Starts Monday 23rd February 2015
Programme Structure
Full Time – Dublin City Centre
Programme Structure
Part Time – Dublin City Centre
Duration: 1 Academic Year – (8 months)
• 2 Terms; 11 Weeks per Term• 2 Lectures per Week• 18.30 – 21.30• 2 Saturday Workshops per Term• Start Date – March 10th 2015
Programme Structure
Online
Duration: Up to 60 Weeks
• 46 online modules• 3 hours per module• Live Monthly Webinars• Academic Liaison & Assignment Support• Enrolment Window open until THIS Friday (28th
November)
Programme Content – 5 Components
• Digital Strategy & Planning
• Mobile Marketing
• Social Media Marketing
• Search Marketing
• General Component: Email – Display
– eCommerce – User Experience
Digital Strategy and Planning
Stage 1
• Introduction to Strategy & Planning
• Traditional Communications
• Digital Communications
• Digital Channels
Stage 2
• Social Customer Services
• Budgetry Considerations
• Personnel Considerations
• Risks and Reputation
• Analytics
• Strategy & Formulation Planning
Search Marketing
• Introduction to Search Marketing
• SEO - Technical Setup
• SEO - Content Marketing
• SEO - Workshop
• PPC - Setup
• PPC - Applied
• PPC - Operator
• Analytics – Setup
• Analytics – Applied
• Search – Strategy & Planning
Social Media Marketing
• Introduction to Social Media Marketing
• Content Creation
• Content Outreach
• Content Seeding
• Google+
• Youtube
• Social Media – Strategy & Planning
Mobile Marketing
• Introduction to Mobile Marketing
• Mobile Messaging
• Mobile Sites
• Mobile Apps
• Mobile Advertising
• Mobile Video
• Mobile Games
• mCommerce
• Cross Channel
• Mobile Strategy & Planning
General Component
• Digital Display Advertising (2 modules)
• Email Marketing (2 modules)
• eCommerce
• User Focused Web Design
Assessment & Certification
• 2 Assignments• Digital Marketing Research Assignment• Digital Marketing Strategy & Planning
Assignment• Globally Recognised Accreditation
Admission Requirements
There are four separate entry points onto our higher level courses. To
qualify for our Postgraduate / Masters programme, we ask applicants
to meet one or more of the following entry requirements:-
- You must hold a recognised third level honours degree (minimum of
a lower second class honours)
or
- You must have over 2 years proven
professional digital marketing experience
or
- You have an extensive digital marketing portfolio to submit for review
or
- You have completed one or more Professional Diploma courses with
the Digital Marketing Institute.
Application Process
To begin your application process, we require you to:
Complete the course application form for review by our admissions board including the key details in relation to the entry criteria that you meet to join the course.
Recent Graduate Case Studies
What we do
We are addressing the global shortage of digital
skills by providing digital marketing education.
We deliver industry designed practitioner led,
accredited education programmes in the
classroom, online and through licensed partners.
Global Skills Shortage?
Visit our Digital Marketing Jobs Website
Sales & Marketing 2014 Salary Survey
Morgan McKinley
ICT Professionalism
e-Competenceas a pillar for
ICT (Information & Communication
Technology) Professionalism
CEN (European Committee for Standardization)
European ICT Workforce
2015
www.digitalmarketinginstitute.com