Digital Marketing Horoscope 2015
1
ARIES March 21 - April 19 “The Ram” TREND INFLUENCER @dmscott Keynote Speaker & Bestselling Author, Freshspot Marketing Trend to watch: Personalisation With the help of big data, your business can gain a distinct competitive advantage by making marketing materials more personal. Insights into buyer personas and consumer behaviour can increase conversions, improve customer retention and will make your marketing efforts more useful. Time for all your Rams to harness your inner creativity! DAVID MEERMAN SCOTT Characteristics: Creative, adaptive, insightful, spontaneous, driven, ambitious ARIES T H E R A M MAR 21 - APR 19 TAURUS April 20 - May 20 “The Bull” A P R I L 2 0 - M A Y 2 0 T H E B U L L TAURUS TREND INFLUENCER @JoePuluzzi Author & Founder of the Content Marketing Institute Trend to watch: Content marketing strategy With content marketing budgets predicted to increase in 2015, it is incredibly important that sufficient time and effort is spent on producing a comprehensive and coherent strategy, as this is the only way success can be achieved. Be stubborn like a Taurus and don’t lose sight of your content objectives. JOE PULLIZI Characteristics: Strong-willed, stubborn by nature, committed, sympathetic GEMINI May 21 - June 20 “The Twins” TREND INFLUENCER @markwschaefer Executive Director of Schaefer Marketing Solutions MARK SCHAEFER Characteristics: Flexible, adaptable, supportable, inspirational, good negotiators CANCER June 21 - July 22 “The Crab” TREND INFLUENCER @dannydenhard Marketing, Content & SEO Trainer and Consultant DANNY DENHARD Characteristics: Traditional, loyal, sympathetic, retrospective, fascinated by history LEO July 23 - August 22 “The Lion” TREND INFLUENCER @jchernov VP of Content at Hubspot & Content Marketer of the Year 2012 Trend to watch: Mobile friendly content As a Lion, you’re analytical and tech savvy, so ensure content is mobile friendly in order for it to reach ALL of your customers. Prioritise content and adapt your functionality to fit via optimised websites, responsive designs or dedicated apps. JOE CHERNOV Characteristics: Powerful, brave, intuitive, savvy, analytical, natural born leaders Trend to watch: Wearable technology Wearable tech is really going to take off in 2015 and it’s not just for sports enthusiasts, fitness fanatics or the fashion set. Marketers will be looking at how augmented reality and ubiquitous computing can enhance promotional activity as well as the customer’s overall experience. Like the flexible and adaptable Twins of Gemini, you should move with the times! T H E T W I N S M A Y 2 1 - J U N E 2 0 GEMINI Trend to watch: Omnichannel marketing Despite being a commonly used term in retail, all brands can benefit from an “omnichannel” approach, even the traditional Crab. It’s about ensuring a customer centric yet consistent strategy is adopted across all channels and devices, which features quality content and a seamless user experience! C A N C E R T H E C R A B J u l 2 2 J u n 2 1 T H E L I O N JUL 23 AUG 22 VIRGO August 23 - September 22 “The Virgin” TREND INFLUENCER Trend to watch: Mobile first It isn’t just content that needs to be geared towards consumers on the move, your entire marketing footprint should capitalise on the power of mobile. Although this will continue to be a key trend for 2015, numerous brands are still failing to create user experiences from mobile upwards. Make use of your intuitive nature and put mobile first. DICK COSTOLO Characteristics: Talkative, charming, inquisitive, intuitive, analytical, team players VIRGO AUG 23 - SEP 22 THE VIRGIN @dickc CEO of Twitter LIBRA September 23 - October 22 “The Scales” TREND INFLUENCER @jaybaer Keynote Speaker & Author of Youtility Trend to watch: Paid amplification As a dedicated marketer, you care about the success of your content. Now it’s time to cut through the noise with paid amplification to boost your reach. But first, work out your objectives and optimise your content accordingly. As a Libra, you may well be a quiet underdog, however now is the time to stand up and be counted. JAY BAER Characteristics: Balanced, moral, understanding, caring, champion of underdogs, quiet/shy SCORPIO October 23 - November 21 “The Scorpion” TREND INFLUENCER @annhandley Chief Content Officer for MarketingProfs Trend to watch: Marketers as writers As a confident marketer, you have the ability to produce engaging branded content. But don’t stop there, harness your bold, honest style and write with empathy to really resonate with your audiences. The Scorpion’s confident and determined personality will be creating compassionate and tactful content in no time. ANN HANDLEY Characteristics: Bold, calm, controlled, confident, focused, determined SAGITTARIUS November 22 - December 21 “The Archer” TREND INFLUENCER BRIAN SOLIS Characteristics: Intense, focused, philosophical, impatient, results orientated CAPRICORN December 22 - January 19 “The Goat” TREND INFLUENCER @peretti Founder & CEO of Buzzfeed JONAH PERETTI Characteristics: Highly intelligent, practical, organised, systematic AQUARIUS January 20 - February 18 “The Water Bearer” TREND INFLUENCER @stevegarfield Founder of Boston Media Makers & Videoblogging Pioneer Trend to watch: Power of video Video is quickly becoming the content medium of choice for countless consumers looking for information and entertainment online. Therefore, video should be a fundamental part of your content marketing approach in 2015. From Aquarius influenced content that is caring and sympathetic to more useful and valuable videos, the possibilities are endless. STEVE GARFIELD Characteristics: Humanitarian, philanthropic, caring, sympathetic Trend to watch: SEO site auditing Use the Archer’s focus and eagerness to drive real results for your brand by taking the time to thoroughly audit website content. Once you understand what is working and what isn’t, you’ll be in a better position to achieve search engine supremacy. Just try and subdue your impatient character, as results don’t come quickly. Trend to watch: Content distribution As a practical and organised individual, you’ll have no trouble distributing content on the right platforms. But remember, you don’t have to utilise every channel at your disposal, as some will be more appropriate and relevant than others. Make use of the Goat’s intelligence to make the correct decisions. PISCES February 19 - March 20 “The Fish” TREND INFLUENCER Trend to watch: Being more human Every aspect of a Pisces' personality makes it perfect for creating more human content. Consumers don’t want to receive cold and heartless messages, so make sure you focus on creating honest, passionate yet knowledgeable content that has plenty of charisma and character. COACH DJ Characteristics: Knowledgeable, honest, passionate, gentle, quiet, overcautious, trustworthy O C T O B E R 2 3 - N O V E M B E R 2 1 T H E S C O R P I O N S C O R P I O S A G I T T A R I U S T H E A R C H E R Nov 22 Dec 21 @briansolis Principle Analyst at Altimeter Group, Author & Keynote Speaker CAPRICORN T H E G O A T DEC 22 - JAN 19 Jan 20 T H E W A T E R B E A R E R A Q U A R I U S Feb 18 Jan 20 @djwaldow Career Transition Coach P I S C E S T H E F I S H FEB 19 MAR 20 So, even if you don’t believe your life is governed by the position of the sun, moon and planets, some of the aforementioned trends need to be regarded as true. Hopefully, we have told you about the necessary personality traits required in order to achieve marketing success in 2015. We’ve linked the most relevant digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a different trend and a notable influencer who might share your approach to marketing! What does your sign suggest for you? What upcoming trend does your zodiac sign recommend? 2015 DIGITAL MARKETING HOROSCOPE Produced by JBH Marketing Our Infographics and data visualisation techniques have the power to attract, build credibility, create sharability and generate those all-important leads. L I B R A T H E S C A L E S SEP 23 OCT 22 jbh.co.uk @jbh_marketing Sources: www.toprankblog.com/2014/05/digital-marketing-2015, econsultancy.com/reports/digital- marketer-2015, marketingmagazine.co.uk/article/1317779/key-2015-trends-marketers-act-right
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Transcript of Digital Marketing Horoscope 2015
ARIESMarch 21 - April 19“The Ram”
TREND INFLUENCER
@dmscott
Keynote Speaker & Bestselling Author, Freshspot Marketing
Trend to watch: PersonalisationWith the help of big data, your business can gain a distinct competitive advantage by making marketing materials more personal. Insights into buyer personas and consumer behaviour can increase conversions, improve customer retention and will make your marketing e�orts more useful. Time for all your Rams to harness your inner creativity!
DAVID MEERMAN SCOTT
Characteristics: Creative, adaptive, insightful, spontaneous, driven, ambitious
ARIES
T H E R A M
MAR 21 - APR 19
TAURUSApril 20 - May 20“The Bull”
A P R I L 2 0 - M AY 20
THE BULL
TAURUS
TREND INFLUENCER
@JoePuluzzi
Author & Founder of the Content Marketing Institute
Trend to watch: Content marketing strategyWith content marketing budgets predicted to increase in 2015, it is incredibly important that su�cient time and e�ort is spent on producing a comprehensive and coherent strategy, as this is the only way success can be achieved. Be stubborn like a Taurus and don’t lose sight of your content objectives.
JOE PULLIZI
Characteristics: Strong-willed, stubborn by nature, committed, sympathetic
GEMINIMay 21 - June 20“The Twins”
TREND INFLUENCER
@markwschaefer
Executive Director of Schaefer Marketing Solutions
MARK SCHAEFER
Characteristics: Flexible, adaptable, supportable, inspirational, good negotiators
CANCERJune 21 - July 22“The Crab”
TREND INFLUENCER
@dannydenhard
Marketing, Content & SEO Trainer and Consultant
DANNY DENHARD
Characteristics: Traditional, loyal, sympathetic, retrospective, fascinated by history
LEOJuly 23 - August 22“The Lion”
TREND INFLUENCER
@jchernov
VP of Content at Hubspot & Content Marketer of the
Year 2012
Trend to watch: Mobile friendly contentAs a Lion, you’re analytical and tech savvy, so ensure content is mobile friendly in order for it to reach ALL of your customers. Prioritise content and adapt your functionality to fit via optimised websites, responsive designs or dedicated apps.
JOE CHERNOV
Characteristics: Powerful, brave, intuitive, savvy, analytical, natural born leaders
Trend to watch: Wearable technologyWearable tech is really going to take o� in 2015 and it’s not just for sports enthusiasts, fitness fanatics or the fashion set. Marketers will be looking at how augmented reality and ubiquitous computing can enhance promotional activity as well as the customer’s overall experience. Like the flexible and adaptable Twins of Gemini, you should move with the times!
THE TWINS
MAY 2 1 - J U N E 2 0
GE MI NI
Trend to watch: Omnichannel marketingDespite being a commonly used term in retail, all brands can benefit from an “omnichannel” approach, even the traditional Crab. It’s about ensuring a customer centric yet consistent strategy is adopted across all channels and devices, which features quality content and a seamless user experience!
CANCER
T H E C R A B
Jul 2
2Jun 21
T H E L I O N
JUL 23 AUG 22
VIRGOAugust 23 - September 22“The Virgin”
TREND INFLUENCER
Trend to watch: Mobile firstIt isn’t just content that needs to be geared towards consumers on the move, your entire marketing footprint should capitalise on the power of mobile. Although this will continue to be a key trend for 2015, numerous brands are still failing to create user experiences from mobile upwards. Make use of your intuitive nature and put mobile first.
DICK COSTOLO
Characteristics: Talkative, charming, inquisitive, intuitive, analytical, team players
VIRGO
AUG 23 -SEP 22
THE VIRGIN
@dickc
CEO of Twitter
LIBRASeptember 23 - October 22“The Scales”
TREND INFLUENCER
@jaybaer
Keynote Speaker & Author of Youtility
Trend to watch: Paid amplificationAs a dedicated marketer, you care about the success of your content. Now it’s time to cut through the noise with paid amplification to boost your reach. But first, work out your objectives and optimise your content accordingly. As a Libra, you may well be a quiet underdog, however now is the time to stand up and be counted.
JAY BAER
Characteristics: Balanced, moral, understanding, caring, champion of underdogs, quiet/shy
SCORPIOOctober 23 - November 21“The Scorpion”
TREND INFLUENCER
@annhandley
Chief Content O�cer for MarketingProfs
Trend to watch: Marketers as writersAs a confident marketer, you have the ability to produce engaging branded content. But don’t stop there, harness your bold, honest style and write with empathy to really resonate with your audiences. The Scorpion’s confident and determined personality will be creating compassionate and tactful content in no time.
ANN HANDLEY
Characteristics: Bold, calm, controlled, confident, focused, determined
SAGITTARIUSNovember 22 - December 21“The Archer”
TREND INFLUENCER
BRIAN SOLIS
Characteristics: Intense, focused, philosophical, impatient, results orientated
CAPRICORNDecember 22 - January 19“The Goat”
TREND INFLUENCER
@peretti
Founder & CEO of Buzzfeed
JONAH PERETTI
Characteristics: Highly intelligent, practical, organised, systematic
AQUARIUSJanuary 20 - February 18“The Water Bearer”
TREND INFLUENCER
@stevegarfield
Founder of Boston Media Makers & Videoblogging
Pioneer
Trend to watch: Power of videoVideo is quickly becoming the content medium of choice for countless consumers looking for information and entertainment online. Therefore, video should be a fundamental part of your content marketing approach in 2015. From Aquarius influenced content that is caring and sympathetic to more useful and valuable videos, the possibilities are endless.
STEVE GARFIELD
Characteristics: Humanitarian, philanthropic, caring, sympathetic
Trend to watch: SEO site auditingUse the Archer’s focus and eagerness to drive real results for your brand by taking the time to thoroughly audit website content. Once you understand what is working and what isn’t, you’ll be in a better position to achieve search engine supremacy. Just try and subdue your impatient character, as results don’t come quickly.
Trend to watch: Content distributionAs a practical and organised individual, you’ll have no trouble distributing content on the right platforms. But remember, you don’t have to utilise every channel at your disposal, as some will be more appropriate and relevant than others. Make use of the Goat’s intelligence to make the correct decisions.
PISCESFebruary 19 - March 20“The Fish”
TREND INFLUENCER
Trend to watch: Being more humanEvery aspect of a Pisces' personality makes it perfect for creating more human content. Consumers don’t want to receive cold and heartless messages, so make sure you focus on creating honest, passionate yet knowledgeable content that has plenty of charisma and character.
COACH DJ
Characteristics: Knowledgeable, honest, passionate, gentle, quiet, overcautious, trustworthy
OCTOBER 23 - NOVEMBER 2
1
THE SCORPION
SCORPIO
SAGITTARIUS
T H E A R C H E R
N o v 2 2
D e c 2 1
@briansolis
Principle Analyst at Altimeter Group, Author &
Keynote Speaker
CAPRICORN
THE GOATDEC 22 - JAN 19
Jan 20
TH
E W A T E R B E A R ER
AQUARIUS
Feb 18Jan 20
@djwaldowCareer Transition Coach
PISCES
T H E F I S H
FEB 19
MAR 20
So, even if you don’t believe your life is governed by the position of the sun, moon and planets, some of the aforementioned trends need to be regarded as true. Hopefully, we have told you about the necessary personality traits required in order to achieve marketing success in 2015.
We’ve linked the most relevant digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a di�erent trend and a notable influencer who might share your approach to marketing! What does your sign suggest for you?
What upcoming trend does your zodiac sign recommend?
2015 DIGITAL MARKETINGHOROSCOPE
Produced by JBH MarketingOur Infographics and data visualisation techniques have the power to attract, build credibility, create sharability and generate those all-important leads.
LIBRA
T H E S C A L E S
SEP 23 OCT 22
jbh.co.uk @jbh_marketing
Sources: www.toprankblog.com/2014/05/digital-marketing-2015, econsultancy.com/reports/digital-marketer-2015, marketingmagazine.co.uk/article/1317779/key-2015-trends-marketers-act-right
