Digital Marketing for Nonprofits
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Transcript of Digital Marketing for Nonprofits
DIGITAL MARKETING
WHO WE ARE
Marketing solely for causes that matter.
OUR SERVICES
STRATEGY
WEB DEVELOPMENT
GRAPHIC DESIGN
CRM STRATEGY & INTEGRATION
COPYWRITING
TRANSLATION
ONLINE GIVING ROSE 13% IN 2013
But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other
organizations.
MOBILE COUNTS FOR HALF OF ALL
WEBSITE VISITS
For some nonprofits
NONPROFITS COMMUNICATE FOR THREE MAIN REASONS
PROGRAMS FUNDRAISING
ADVOCACY
Highway Twenty Kickoff
online in print on air in person mobile
visual
identity
messaging
platform
vision
mission
values
objectives
audiences
positioning
personality
ORGANIZATIONAL LEVEL
IDENTITY LEVEL
EXPERIENTIAL LEVEL
vision
mission
values
objectives
audiences
positioning
personality
ORGANIZATIONAL LEVEL
AUDIENCE
GOAL
CONSERVATIVE VS. PROGRESSIVE COLD VS. WARM
TRADITIONAL VS. INNOVATIVE FUN VS. SERIOUS
MASCULINE VS. FEMININE CASUAL VS. FORMAL
ENERGETIC VS. LAID BACK TRENDY VS. CLASSIC
SPONTANEOUS VS. ORDERLY LOUD VS. QUIET
UNIQUE VS. FAMILIAR YOUNG VS. OLD
HOW DO YOU WANT PEOPLE TO FEEL?
visual
identity
messaging
platform
IDENTITY LEVEL
HOPE VILLAGE
RESEARCH & DISCOVERY
Youthful
Community
Intergenerational
Diversity
Purposeful
Determined
Bold
Rich
Sophisticated
Innovative
All encompassing
Uplifting
Friendly
Passionate
Engrossing
Relieved
Safe
Excited
Connected
Proud
Thankful
Happy
Relaxed
Secure
Involved
Valued
Fulfilled
Useful
Energized
Making a difference
Challenged
Welcoming
Grateful
Supported
Refreshing
Opportunity
Playmates
Stability
Appreciated
SKETCHING & DESIGN
SELECTIONS
Warm
Welcoming
Arizona-ish
Friendly
Hopeful
Relaxed
Happy
Youthful
Uplifting
TAGLINE
WHO
Foster Children
Foster Parents
Surrogate
Grandparents
Intergenerational
Multigenerational
Forever Families
Adoptive Families
Chosen Families
WHAT
Support
Comprehensive
Safety
Success
Environment
!
!
!
Foster Family Neighborhoods Neighborhoods for Foster Families
WHERE
Forever Homes
Village
Community
Neighbors
Homes
Phoenix
Arizona
!
FINAL
Logo
Business Cards
Stationery
Brochure
Email Template
INFRASTRUCTURE
INNOVATION
INTEGRATION
online in print on air in person mobileEXPERIENTIAL LEVEL
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WEB
CRM
CONTENT MARKETING
SOCIAL MEDIA
Social media explained by wine
I like drinking wine.
I’m drinking #wine.
This is my collection of recipes that use wine.
Watch this video of me drinking wine.
Look at this vintage photo of a glass of wine.
I work at Google and drink wine.
Which platforms are right for you?
How should nonprofits use social media?
Why should nonprofits use social media?
THANK YOU