Digital Marketing for Education Sector

By Krupesh Shah, MBA in Marketing, B.E in IT

Infinitum Digital Pvt. Ltd



DIGITAL MARKETING

FOR

EDUCATIONAL INSTITUTES PRESENTED BY INFINITUM DIGITAL PVT. LTD.

INFINITUM DIGITAL PVT. LTD. WHERE BU“INE““ GOE“ BOUNDLE““

• KiloBytes Technologies registered as Infinitum Digital Pvt. Ltd.

• “tarted i ith a isio , Make the orld ore Digitized tha e er .

• Based out of Fort, Mumbai

• Experts who work closely with Google certified professionals to deliver the right mix of Website Development and Online Marketing through our solutions.

• 100+ customers and a 100% retention

Our products and solutions

Online Marketing (SEM) on Google and Bing

Search Engine Optimization

Social Media Optimization



Present Condition of Indian Education



•Current literacy rate in India stands at 74.04% percent in 2014.

•Population Census of India 2011, the Literacy rate of India has

shown improvement of almost 9 percent. 74.04% in 2011 from

65.38% in 2001.

Need of Marketing for Education Institutes

•Marketing for Educational Institutes has so far not been felt by

the education sector.

•Large number of institutions for specialized fields have been set

up in the recent years which has led to increase in competition.

Why Online Marketing for Educational

Institutes?



•A recent research report by the Internet and Mobile Association of India

(IAMAI) estimates the number of Internet users at 410 million in March, and

estimates it to swell to 450 million by the end of 2015. The number of

Internet users in rural India too is growing. In October, according to IAMAI,

India had 78 million rural users and the number is expected to grow to 82

million by the year-end

•Prospective Students are already searching online for educational & training

courses.

•Guardians have started to judge an educational institute based on its

website, the qualitative web presence and its online reputation.

•The internet has today become the most favoured channel for applying and

making admission queries.

•Ninety one per cent of its online audience is in the 15-44 years old age

segment.

Digital Marketing for Education - Strategies



• A good Dynamic Website – Works as an Online face for the

prospects and increases confidence.

•SEO – Will help you be on Google and be visible to all the

students/guardian for a longer term.

•Google Marketing – Demand generation as per our criteria. We

get the list of students/guardian we need.

•Social Media – Helps you to be any where and every possible

place where students/guardian are present.



We Can Help You Plan Your Strategy!



IDPL Management and Services for

Pay Per Click

•Keyword optimization

•Keyword list expansion

•Keyword quality score optimization

•Negative keyword optimization

•Ad optimization according to

Targeted

Audience

Keyword

Research

Landing Page

Optimization

Campaign

Analysis

Competitive

Analysis

Budget

Management

& Reporting

PPC

Conversion

Tracking



Sample Keyword Research for

Aptech Computer Education

Sample Keywords Searches (Monthly)

Animation Courses in Mumbai 360

Computer Courses in Mumbai 270

Java Courses in Mumbai 270

Oracle Course in Mumbai 270

Asp.net training in Mumbai 240

Microsoft certification courses in

Mumbai

210

Java certification Mumbai 190

Software training institutes

Mumbai

190

Sun Java Certification Course in

Mumbai

190



As the We e o es a ore so ial and porous medium, remember that

interaction and community are going

to happen with or without your

involvement. You can watch the

conversation take place, or you can

ow a d guide it Thank you,

Infinitum Digital Pvt. Ltd.

Digital Marketing for Education Sector

Marketing

Transcript of Digital Marketing for Education Sector