Digital marketing for eCommerce 101

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Digital Marketing for eCommerce

Transcript of Digital marketing for eCommerce 101

Page 1: Digital marketing for eCommerce 101

Digital Marketing for eCommerce

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how to increase traffic quality & quantity

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You have only THREE job to do!

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get discovered

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get discovered convert

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get discovered convert

analyse

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getting discovered

blogs

an average increase of traffic to 55% percentage

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getting discovered

blogs

most effective way to increase ‘backlinks’ or ‘inbounds’

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getting discovered

user reviews

relevant to search engines

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getting discovered

classic SEO

‘be relevant to users’

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converting customers

call for action

Does everything right, then forgets this!

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converting customers

call for action

Does everything right, then forgets this!

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converting customers

abandoned cart nurturing

You start by measuring

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converting customers

abandoned cart nurturing

forms - ‘less is more’

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converting customers

abandoned cart nurturing

reminder for purchase

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converting customers

abandoned cart nurturing

Gift coupon or certificates in ‘scheduled process’

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understanding audience

analytics

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understanding audience

analytics

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understanding audience

analytics

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get discovered convert

analyse

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QPlay Tech Private Limited

Nithin George

@nithincharuvila

[email protected]