Digital Marketing course in Delhi

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An IIT-IIM alumni initiative

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The Digital School

INTRODUCTION

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FreelancingAffiliate Marketing

Working Professionals

Entrepreneurship

IIT-IIM Faculty

Team of Digital Start-ups

Pre-reads & Post-reads

Job Placement Assistance

Opportunity with Digital Marketing

We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our

pre-built learning pathways to learn how to build and optimize digital assets , market your products and services online, build

reputation online, generate business leads, analyze and take corrective measures. We tell you the tools and the tricks of the

trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,

online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level

where the experts are. A fter all, it’s not rocket science and you don’t have to be an Einstein to master it. Just have faith in

yourself and the confidence in us.

LEARN WHAT YOU WANT, THE WAY YOU WANT

7 Google Certifications

Our Courses

Digital Marketing Big Data & Analytics

Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital

start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized

courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.

Simply Digital offers a range of Customized Programs imparting practical knowledge earned by

its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a

unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply

Digital is a Google partner group company with Google certified trainers.

Building Business

Fundamentals and Core Objectives of Marketing Significance of Digital Marketing In-depth knowledge of Marketing Procedure Differences between traditional and digital marketing Grasping the basics of Digital Marketing procedures

Ÿ Understanding the meaning of visibility and its different dimensionsŸ How can visitor’s engagement be built?Ÿ Tips to bring inbound and outbound targeting trafficŸ Understanding the concepts of leads generationŸ Importance of retention in digital marketingŸ How can Performance Evaluation be built and improved?

Overview of Digital Marketing

Ÿ Website planning & conceptualizationŸ Understanding websites, domain names and domain

extensions.Ÿ Web servers & web hostingŸ Integrating web performance and functionality

Website wireframesŸ Contemporary website designing. Clutter-breaking User

Interface (UI) & User Experience (UX).Ÿ Different types of websites – web, mobile, responsive,

parallax, static & dynamicŸ Html & CMSŸ Top tools to evaluating

Website Planing & Creation

Ÿ Incorporating Off Page Optimization through

Ÿ Local SEO

Ÿ How to differentiate between different types of keywordsŸ Tips for using SEO promotion techniquesŸ How to select the right plug-in for word press and other CMSŸ Link Juice: Its Significance and utilityŸ Highlights & understanding Google Panda Algorithm, EMD Update and Google PenguinŸ Top tools to evaluate SEO performance

Assignments

Ÿ Keyword planning, optimization & densityŸ Optimizing the content with the right keywordsŸ Planning the content calendarŸ Internal linkingŸ Creating Title Tags, Meta Tags & H1 for SEOŸ Use of HTML in website creationŸ Website verification and Google WebmasterŸ Creation of Website’s Site MapŸ Use of FTPŸ Website speed optimizationŸ Optimizing the website for crawling & indexingŸ What is Anchor textŸ Url code & url optimizationŸ Alt Tags for images

Ÿ Domain authority: Understanding the basic conceptsŸ How to increase your Page RankŸ Use of back linksŸ Link Building and their importanceŸ Content disseminationŸ Use of social media in Link BuildingŸ Info graphics, podcast & videoŸ What is Page Authority & Link Juice

Ÿ Understand how Google places optimization as well as using citation, classifieds, H Card and NAP

Ÿ The meaning and utility of SEOŸ Grasping the basics of how search engines workŸ Understanding different types of search engines and their

scopeŸ Evaluating the target nicheŸ Using the right keywords for the correct traffic generationŸ Traffic growth hackingŸ Researching the keywords: in-depth arithmeticŸ On Page Optimization

Search Engine Optimization

What do inorganic search results mean and why are they important

Understanding PPC advertising: Tips and Tricks Analysis of Microsoft Adcenter with Yahoo and Bing How to set up Google Adwords account and grasping its

essence Adwords account structure: Campaign, Ad groups, Ads,

Keywords Different types of advertisement campaigns Adwords Algorithm – what is adword rank & how it

ranks Basics of Quality Score: Click-through rate (CTR):

Importance for online advertising Tips for bidding: building competency Creating the right Search Campaigns

© How to place online advertisements© Target Search engine queries© Matching the right keywords© Basics of Campaign Level Setting© How to implement location targeting© CPC- the core of bidding strategy for right target

audience© Bidding strategies: Manual and Auto© CPA: Optimal Way for Online Advertising© How to keep your bid strategy flexible© Ad Extensions: Location, Call and Sitelink

Extensions© Creating Ads: How to advertise Online with a

compelling ad copy© Single ad group model (SKAG)© Creating your first search campaign live© Understanding the ad matrics© How to play with display & destination URLs© How to write a compelling ad copy

Tracking ROI© Importance of conversion tracking© How to set up a conversion tracking© Evaluating the statistics© Adding tracking code

Optimizing Search Campaigns© How to optimize your first campaign© Importance to CTR in optimization

PPC and GoogleAdwords

How to increase the quality score© How to optimize CPC© Display network targeting© Searching for keywords that convert to

sales© How to increase bids for best performing

keywords© Search query report© Excluding user locations© Use of review extensions© Call-to-action Ad copies© Results for mobile devices with full

browsers vs. computers and tablets© Evaluation of Ad Campaign Statistics© Analyzing competitor’s performance© Investigation Fraud clicks

Display Campaign Creation© Different types of display campaigning

and their target audience© Engagement and re-marketing© Creation of different Ad Groups© Ad-scheduling and delivery© Use of display planner tool© Organising text ads© Uploading banner ads

Remarketing

© What is remarketing© Setting up an account of remarketing© Tailored ads and bring back indecisive

customers adding custom parameters, creating a feed and delivering customized, higher-performance ads.© Advance list creation© Overview of my client centre

Get started with Google analytics Generate detailed statistics for your website Measure conversion and sales Track search engines and social networks Analyze display advertising, pay-per-click networks and

email marketing Integrating adwords and analytical account Link tagging: Basic of set-up procedure Viewing customized reports Implementing corrective actions

Google Analytics

Ÿ Understanding Social MediaŸ Different types of current social media paradigmsŸ How to use social media for marketing and advertisingŸ Facebook Marketing: Differences between personal and

business page, increasing likes and shares, building fan-engagement, Facebook advertising, Case Studies and use of 3rd parties.

Ÿ Facebook Insights (Analytics), Facebook Case Studies, Power editor tool.

Ÿ Facebook Practical Session: Facebook advertisement, Payment Module, CPC, CPM, CPA, Conversion Tracking of Facebook.

Ÿ Linked In Marketing: Differences between company and individual profiles, marketing through Linked In groups, tips of Linked In advertising and increasing ROI.

Ÿ Twitter Marketing: Measuring influence and increasing followers, tips and tricks of online marketing with twitter, using the right tools and Case Studies, twitter advertising, Hashtags and trends, Understanding the influencers and industry leaders of niche.

Ÿ Twitter Case Studies, Tools for twitter marketing.Ÿ Video Marketing: Tips, trends, strategies and best practices

for creating video campaigns, using YouTube for business growth, creating Video ADgroups, utilizing the right target options and bid strategies, Intro to viral video, Building viral video and its case studies, Creating Youtube Channel, Youtube video marketing strategy : Pre AD role, Post AD role and Mid AD role, True View Ads- Instream Ads, Display, Creating a video AD groups.


Social MediaMarketing

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Email Marketing and its functionality Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP,

Asynchronous and Synchronous Mails. Understanding its importance How to send a bulk image What are the jargons of sending a bulk image Email marketing techniques – legitimate, partial

legitimate & illegitimate Boosting sales Generating leads Strengthening relationships Increasing web traffic Building brand loyalty. Difference between opt-in & opt-out emailing Does & don’ts of email marketing Auto responders & broadcast emails Web form & list database Tips & tricks of broadcasting emails & prevent spamming

Email Marketing

Basic terminology & benchmarks of online advertising Different types of online advertising for digital marketing Display Advertising: Banner Ads, Rich Media Ads, Pop Ups

and Pop under Ads Contextual Advertising: Page Ads, Video Ads, Image Ads

and Text Ads Native ads Payment Modules Online tracking of ROI Allocating funds for various online advertising networks Using tools to Create Banner Ads



Online DisplayAdvertising

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What is e-commerce marketing How to create an e-commerce website Developing plans and marketing strategies Get higher organic search engine listings Retention of customers Competitive pricing and increasing per-customer

purchases After-sales marketing and relationship building Case studies & assignments

E-CommerceMarketing

Importance of lead generation Landing Page Versus Websites Understanding A/B testing and using it Understanding leader nurturing and lead funnel How to carry out lead nurturing Creating a live landing page What is thank you page How ROI is calculated through landing page



Lead Generationfor Business

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9 Using Social media for mobile web marketing Using advertising tools for mobile web marketing Mobile marketing mix Creating mobile applications SMS marketing Uploading mobile apps for iOS and androids Creating mobile websites Hyper local marketing Geo tagging & geo location marketing Mobile advertising networks New age marketing – whatsapp, snapchat, instagram, vine Native vs. hybrid ads Building a mobile first company Voice to text & text to voice integration Augmented reality on mobiles Difference between mobile responsive, mobile first & mobile only

MobileMarketing

How to write compelling and provocative content 35 tips and tricks Overcoming content marketing barriers Magnetizing the content Top Content Marketing Examples Using the right template and designs Promoting content in social media Managing content calendars



ContentMarketing

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9 What is affiliate marketing & 3As of affiliate marketing How to make millions with affiliate marketing Tips and tricks of affiliate marketing Being in tandem with affiliate marketing strategies in India Live examples and real-time mentoring Cracking the top affiliate networks in the world

AffiliateMarketing

Basic of Adsense How to write a captivating blog with right keyword insertion How to get approved by Adsense Placing the right Ads on your Blog Creating blogs with CMS How to make more than 1 Lakh rupees with Google Adsense


Website Planing & CreationAdsense &Blogging

Goals for Analytics & Big Data Course Introduction to basic statistical terms and concepts Structured overview of modelling methodology Interpretation and implementation of statistical tests

( commonly used in company's methodology) Understanding Big Data Landscape and

technologies Use state of the art tools to work with very large

data sets Detailed case study/Project.Course Structure:

Data Understanding and preparation© Basic training in R© Enhanced data dictionary© Missing value imputation© Outlier treatment

Data analysis© Defining target for Model© Variable Transformation© Variable reduction© Variable finalisation

Modelling ( case study)© Model creation© Model validation© Model calibration

Understanding the Big Data Problem© Introduction to Very Large Datasets© Limitations of existing Data Analytics

Architecture

Introduction to the Hadoop Ecosystem© Hadoop© Hadoop Features© Hadoop 2.x core components© Hadoop Storage: HDFS© Hadoop Processing: MapReduce Framework© Anatomy of File Write and Read© Rack Awareness

Big Data &Analytics

Hadoop Architecture and HDFS

© Hadoop 2.x Cluster Architecture - Federation and High Availability

© A Typical Production Hadoop Cluster© Hadoop Cluster Modes© Common Hadoop Shell Commands© Hadoop 2.x Configuration Files© Password-Less SSH© MapReduce Job Execution© Data Loading Techniques

Map Reduce Framework© Traditional way Vs MapReduce way© Why MapReduce© Hadoop 2.x MapReduce Architecture© Hadoop 2.x MapReduce Components© YARN MR Application Execution Flow© YARN Workflow© Anatomy of MapReduce Program© Practical problem solving using Map Reduce

Why SIMPLY DIGITALWhy SIMPLY DIGITAL

Contact Us:97/1, Adhchini, New Delhi-110017+91 78270 68882, +91 83760 16348

[email protected]

J It's an IIT-IIM alumni initiative.J We stand for Quality Education.J Our Faculty is from IIT-IIM and successful digital start-ups.J We have Jobs and Internships for our students in Digital Start-ups.J Mentors are eager to guide students on their entrepreneurial ideas.J We help you prepare for Google Certification.J We send Pre-reads and Post-reads comprising Case Studies and Study Material.J You can enroll with us for a no-charge Reinforcement Class on any topic.J We teach everything under Digital from Digital Marketing to Big Data.J Our Course Content is most updated and ever evolving.J You can choose your Course Modules and become an expert in your chosen field.J We bring 100 plus years of cumulative Corporate Experience in MNCs.J We are a Google Partner Company

Digital Marketing course in Delhi

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