Digital Marketing Conclave

July 21, 2014, Trident Hotel, Chennai

Digital Marketing

CONCLAVE & AWARDS 2014

Member: IAMAI &TiE (Delhi)

Think Media Inc.; G-44, Nizamuddin West, New Delhi – 110013; 91-11-45758811; 91-11-45758814

CONCLAVE THEME

DIGITAL MARKETING IN THE EMERGING MARKETS



Digital Marketing


Conclave DetailsThere are 243 million internet users in India which is expected to soar to 400 million in a couple of years.

There are 950 million mobile subscribers in India out of which 130 million access Internet through their

mobile phones. 86% of Indian with web access visit at least one social media site such as Face book, Twitter

and others. This has influenced the way people buy products and services – be it banking, ticketing, news,

property, electronics, jewellery etc. Email, Internet and mobile have emerged as major media vehicles for

reaching the customers. According to a new research one in 3 FMCG shoppers go online first to gather

information about brands and prices before going to a physical store to buy the product. Consequently

digital marketing is becoming mainline marketing.

The Conclave aims to enhance our understanding on digital marketing and develop models and methods

to enhance the effectiveness of the same in emerging markets. The sub-themes have been so designed

keeping in mind a range of topics that are important from the perspective of the theme of the Conclave. The

Conclave has the following sub themes:



Digital Marketing


Sub-themes

Rebirth of e-commerce in India

India is at the cusp of a digital revolution. Internet has become an integral part of the growing Urban Indian

population, various factors have been driving this trend, such as , declining broadband subscription

fees, launch of 3G services leading to an ever-increasing member of netizens, Ubran India’s changing

lifestyle, convenience of online shopping and changes in supporting Eco-system.

Although the trend of ecommerce has been making rounds in India for 15 years, the appropriate ecosystem

has now started to fall in place. The e-commerce market in India has enjoyed phenomenal growth of

almost 50% in the last 5 years.

The key factors driving the growth story of e-commerce in India include, considerable rise in the number of

internet users, growing acceptability of online payments, proliferation of internet-enabled devices

&favorable demographics.

Understanding the digital consumers in emerging markets

Companies that harness word of mouth effects, emphasize in store execution, and get their brands

into shoppers ’ short lists for initial consideration are more likely to capture the loyalty of emerging

market consumers.

As the rapid growth of emerging markets gives millions of consumers new spending power, those

consumers are encountering a marketing environment every bit as complex and swiftly evolving as

its counterpart in developed countries. Product choices, and, as everywhere consumer empowerment

is on the rise. Finally, companies need to place special emphasis on what happens when products

reach the shelves of retailers, because the in store phase of the consumer decision journey tends

to be longer and more important in emerging markets than in developed ones.



Digital Marketing


Social media opportunities across different sectors:

Social media has evolved from dorm room toy to boardroom tool. Thus for, social media has largely been

limited to marketing and community building functions at companies. A recent report from McKinsey

showed that a majority of the estimated $1.3 trillion in untapped value from social technologies lies

in “Improved Communications and Collaboration within and across enterprises.” In other words,

social media is poised to become an office productivity tool.

Already, HR departments are using social media to connect with job seekers and streamline the application

process. Sales Team use social media to generate leads and track clients as they move through the sales

funnel, operations and distribution teams forecast supply chains, while research and development squads

brainstorm product ideas. Today social media is a serious business tool.

Online Marketing analytics & ROI

Online and digital marketing have become an integral component of the marketing strategies many

companies. However, very few of us are tracking the ROI of our digital and social media Initiatives. Since

Google analytics has released social media reporting, it has streamlined the way we can report onsite social

media conversions and value. There are a number of challenges one encounter when trying to measure and

report on the social media initiatives.

Plan a mobile marketing strategy

Mobile gives the chance for an anything any place anywhere connection to consumers. Mobile phones and

tablets have revolutionized digital marketing because they open up radically new touch points for where and

when you can connect to the customers. It’s a massive part of the digital marketing mix, and having the

right mobile strategy means that website content, SEO, CRM and social media will work on a mobile

as well as the location based services for more advanced tools.

The Conclave on “Digital Marketing” is brought to you by VIT Business School & Think Media Inc



Digital Marketing


About VIT Business School

Established in 1994 as the Department of Management Sciences, the VIT Business School now offers

Undergraduate and Postgraduate programmes, as well as Ph.D in Management. The School has an

excellent placement record.

VIT Business School produces masters of Business readiness through its innovative curriculum that

encourages learning by discovery. As the industry needs hands on managers who are willing to soil their

clothes and dirty their hands, VIT Business School has adopted experiential learning methods that help

students engage with the industry through live projects, case studies and internships.

In the information-age, organizations are struggling to cope with massive data. The curriculum has been so

designed to give students sufficient skills to massage and make meaning out of large volumes of data.

VIT Business School produces people friendly managers through teamwork and a number of outdoor

activities. Apart from building their IQ, VIT Business School concentrates on EQ (Emotional Quotient) and

the SQ (Spiritual Quotient). Instead of haughtiness and high-handedness the School strongly emphasizes

humility and honesty. The School also imparts high moral and ethical values to its students.

With international partnerships and joint degree programmes, you will also have the opportunity to earn a

second advanced degree from USA during the second year of study. There are also options to do

internship in companies abroad.

The leadership for the school is provided by a former IIM Director with considerable ̀Institution- building ’

experience The recent AIMA survey has put VIT business School in the top 15% of the MBA programs in the

country.


Member: IAMAI &TiE (Delhi)About Think Media Inc.

Think Media Inc.is a new venture established with a simple objective to create an impact on the society by

providing all the updates on inspirational news which we call as ‘Positive News ’ for all the genres across the

world, through the web portal www.thinknewsmedia.com.

The portal is highly interactive covering all information of corporates through corporate communications,

advertising, media and marketing which is the highlight of this unique venture.

The company has launched a quarterly print magazine which capture the essence of corporate news, news

in advertising, media and marketing. Think Media will leverage the internet to promote positive and uplifting

news around the world to its subscribers through the daily and weekly newsletters. Readers will receive a

news story, an inspiring quote, and a suggested action that each person can take to make a difference in

their own lives and the world around them. Often times, watching the nightly news and reading mainstream

newspapers it’s hard to remember the presence of good in the world.

And yet it is constantly around us. The world is full of everyday heroes and true stories of transformation.

They have helped sustain life down the ages in a multitude of ways, small, simple and profound.

Think Media Inc.aims to shine a light on these stories and in doing so to change the nature of our

conversations. If it can spread a few smiles along the way it’s purpose is served. Our philosophy is quite

simple: “Be the change that you wish to see in the world”.


Digital Marketing


Showcase of Best Practices

Have you leveraged the Power of Internet, and Mobiles yet?

The way we did marketing all along is fast

getting obsolete. Without an online

presence, virtually no business can thrive.

Use of Internet, social media, emails and

mobiles for marketing is getting easy and

cost effective.

Showcasing of Best practices of social media

Learn about new, best, simple yet effective

practices around key social media

services. This showcase will change the

way we look and use Facebook, Twitter,

YouTube, Blogs, other social media and

customer review sites for business

advantage.

What is in it for you?

As a participant, you will learn success stories,

strategies and new approaches towards usage of

Internet and social media services. The case displays

will also highlight the dark side of using social media

which can result in negative publicity or legal hassles

and the way to handle the same. The showcase will

equip you with all these insights for your better

judgment and advantage on using the power of social

media. It is said “Content is the King” on social media


Conference Patrons Co-chair and Organising Committee Secretary Dr. G. Viswanathan,

Chancellor, VIT University Prof. J. Reeves Wesley,

Professor, VIT Business School, VIT Chennai Mr. SankarViswanathan,

Vice-President, VIT Chennai Organising Mr. SekarViswanathan, Committee MembersVice-President, University Affairs, VIT

Prof. SajuMr. G.V. Selvam,

Prof. Krishna KumarVice President, Administration, VIT University

Prof. Joseph JeyaAnandMs. Kadhambari S. Viswanathan,

Sandeep Simon BeheraAssistant Vice President (Chennai Campus)

Ekhlaque AnsariConference Chair

Student CommitteeProf. M.J. Xavier,

Joans George – II MBAExecutive Director, VIT University

ShaikNagur Sharif – II MBAMr. Vijay MichihitoBatra,

Founder Think Media Inc. Geetha – II MBA

Balaji – II MBAAdvisory Board

Bharanidhar. S – II MBAProf. V. Raju,

Vice Chancellor, VIT University Chairman Raja – II MBA

Prof. Anand Samuel, Jennifer Chris Ramya – II MBA

Pro Vice-Chancellor, Chennai CampusVasanth – II MBA

Prof. S. Narayanan, Mohammad Zahin – Int. MBA

Pro-Vice Chancellor, VIT University, VelloreSoumya Elizabeth – Int. MBA

Gayathri Nair – Int. MBA


Digital Marketing


THE BOARD FOR THE CONFERENCE ON SOCIAL MEDIA MARKETING


Professor JagdishSheth is the Charles H. Kellstadt Professor of Marketing at Emory University Goizueta

Business School.

He is known nationally and internationally for his scholarly contributions in consumer behavior,

relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in

1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of

Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of

Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least twenty

countries. He has also provided consulting for numerous companies in the United States, Europe and Asia.

His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent

Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor

Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International,

and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the

Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and

Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to

theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of

the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished

Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science.

The following year, he was awarded the Distinguished Fellow award from the International Engineering

Consortium. Professor Sheth is currently a Fellow of the American Psychological Association (known as

APA).

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel

published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal,

was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr.

RajendraSisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of

Endearment and 4 As of Marketing.


Digital Marketing


Chief Guest of the FunctionProfessor JagdishSheth

Charles H. Kellstadt Professor of Marketing

Emory University Goizueta Business School


Prof. MJ Xavier obtained his Doctorate in Management (1984) from the Indian Institute of Management,

Calcutta. He is basically an engineer with an M.Tech. (1979) in Chemical Plant Engineering from Regional

Engineering College, Warangal and B.Tech.(1976) in Chemical Engineering from Coimbatore Institute of

Technology.

Prof. M. J. Xavier was the Founding Director of Indian Institute of Management Ranchi (IIM Ranchi). He has

more than 25 years of professional experience in teaching, research, and consultancy. He has served as a

Research Executive in Mode Research Pvt. Ltd., Calcutta (1982-84) and as Manager in-charge of

Management Development and Services with SPIC Ltd., Chennai (1985-91). He has taught at XLRI,

Jamshedpur (1984-84), IIM Bangalore (1991-96), IFMR Chennai (1998 – 2006) and Great lakes Institute of

Management, Chennai (2008-2010). He is currently the Executive Director at VIT Business School

(Vellore/Chennai)

His areas of interest include Marketing Research, Data Mining, e-Governance and Spirituality. He has

conducted a number of training programmes for executives and has also been a consultant to several

companies in India and abroad.

He has authored three books and published more than 100 articles in Journals and Magazines in India and

Abroad. His book ̀Marketing in the New Millennium ’ won the DMA-Escorts Award for the best Management

Book of the Year 1999.

He has served as Visiting Faculty to a number of business schools in India and abroad including The

University of Buckingham, U.K. (1993), The Texas Christian University, U.S.A. (1999), California Polytechnic

State University, USA (2003-05) and The American University of Armenia, Armenia (2006).


Digital Marketing


Keynote SpeakerProf. Dr. M.J. Xavier

Former Director IIM (R), Executive Director, VIT University


Vijay MichihitoBatra is driven by a deep-seated interest in creating awareness of the need to remain

positively focused in life through good and positive reportage. This idea gave birth to Think Media Inc. – a

creative showcasing of innovations in the business process and bringing Corporate News Updates and

giving coverage to what is inspiring and motivating. Through his upcoming (project underway)

personalized show Rendezvous with Vijay Batra , he would like to explore the positive and inspirational

thoughts and the success principles underlying the achievements which drive India’s Wealth Makers.

People who know him closely identify him as to possessing a single-minded pursuit to deepen the

understanding and impact of sowing seeds of Positive Thoughts in People’s Minds to make Life Better. It is

a mission typified by his Training Organization, Think Inc. taking it further to a new platform and steadily

expanding its reach is Think Media Inc. It is not a new venture alone, but also the fruition of Vijay Batra long

standing dream of bringing to people’s lives a news portal developed for inspirational news what we call

“Positive News”.

It is a channel geared to tell the untold, lesser known - scavenging for only the real, extracting treasure from

unmined and unexpected sources.

Think Media is resolved to undo the negative impacts of fear-mongering media, sensationalizing and

depressing reporting and worrying trends created by pessimistic socio - economic forecasts. His optimistic

venture is completely rooted in reality as Vijay Batra encourages courageous worrying instead. It is a skill

that he practices with great commitment himself. He learnt this through his experience and observation of

Japanese business practices. Vijay is an alumni of PHP Institute, a Think Tank affiliated to Panasonic,

founded by Matsushita Konosuke, who is considered to be the ultimate authority in management and

leadership in Japan. Already blessed with a unique lineage, and sharpened by his training in USA and

Japan, Vijay embodies the Samurai spirit and comprehensively translates its essence, adapting it with

equal intensity for the climate of the Indian soil.

As the Editor-in-Chief of Think Media Inc., Vijay Batra is committed to establish Think Media Inc. as a vehicle

devoted to building opinion through openness. During his education in University of Pittsburgh he felt this

deep-rooted desire to share one’s privileges by creating a common good and wellness through common

sense - a wealth that would enable individuals to lead fulfilled and empowered lives.

Electrifying, intensely involved, down to earth, amazingly humorous, extremely driven and passionately

connected, yet a man characterized by his benevolence and honesty and remarkable simplicity.


Digital Marketing


Sowing Seeds of Positive Thoughts

Mr. Vijay MichihitoBatraMotivational Speaker,

Author & Founder – Think Media Inc.



Digital Marketing


VIT-Think Outstanding Digital Awards - 2014

eCommerce Financial

Website or web-portal which provides the Website/web-portal/webpage/social

consumers the facility of online commerce, media forum providing financial services

trade and exchange vis-à-vis the retail sale of and/or information. These include online

any product or service or a range of products stock trading, financial news, mortgage

and services. information, online banking, bill paying

services or other consumer related financial

services.News content

Website/web-portal/webpage/social Entertainmentmedia forum specially dedicated to the

service of providing consumers with online Website/web-portal/webpage/social

news content and updates in a plenary, media forum providing entertainment service

convenient and transparent manner. and/or information in any/all of the following

formats: video, audio, gaming, social media,

and others.Automotive Services/Information

Website/web-portal/webpage/social Educationmedia forum developed with the objective of

furnishing all automobile related services Website/web-portal/webpage/social

and/or information. Ecommerce websites media forum providing educational courses

pertaining to the automotive sector may only and/or information regarding course

either apply for their entry under this category material, study material, online training,

or under the e-Commerce category. education related information, and others.

Travel Brand/Product Websites

Website/web-portal/webpage/social Website/web-portal/webpage providing

media forum dedicated to offering travel information regarding a brand /

services, arrangement facilities and product/service and/or promoting a brand

information. These include online agents for / product/service. These could include

purchasing tickets, hotel rooms, rental cars, features, review, and information of any type

vacation packages, other travel services, of consumer brand / product / service.

online travel guides, travel writings and travel

tools.

Display Campaigns

Use of digital banners, buttons,

pop-ups, videos, other forms of

web display to promote an idea,

concept, product, service, offer,

etc. and helped the campaigner in

achieving the desired results.

Email Marketing Campaign

Direct marketing as a tool via

electronic mail to broadcast,

p ropagate , c i rcu l a t e o r

disseminate a message and

fulfilling objective of promotion,

advert is ing, buzz-creat ion

amongst the target group.

Digital Integrated Campaign

Comprehensive Integrated Media

Plan executed over either all web

based forums or all mobile based

platforms in cohesion. Entries

must include media buys and

placement over the entire gamut of

digital media consumed.

VIT-Think Digital

Advertising Awards

VIT-Think Website Awards



Digital Marketing


VIT-Think Outstanding Digital Awards - 2014

Mobile Advertising & Marketing

Original, creative and acclaimed mobile

marketing campaign executed via the medium

of text or multimedia messaging, in-app

advertising, branding, barcodes, QR codes, or

any other mobile platform based property

with/without cohesion with social media that

helped achieve success and recognition.

Consumer Mobile Services

Remarkable service which provides facilities

pertaining to entertainment needs of the

users including graphics, music, video, social

media, games, m-commerce, messaging,

mailing, data-storing, GPS/location tracking,

etc. through cross-platform forums, mobile-

based browsers, applications and/or portals.

Innovative Mobile App

Preventative and innovative mobile App

designed with the idea of serving the

consumer or enterprise users in order to

meticulously cater to a need that hasn’t been

previously addressed by any other mobile

application or portal

VIT-Think Mobile Awards Outstanding Digital Person of the year

Apex individual title, looks forward to awarding a person who has made an

outstanding contribution for the promotion of Internet and/or mobile Services in

India through endeavours or works of his Company, Government Department or NGO

in the form of any executed project or application that rendered significant

developments in the digital domain in terms of reach, accessibility, convenience and

acceptance with proven results.

Outstanding Digital Start-up of the year [Company]

To award a company pertaining to the arena of Internet or Mobile that was started or

incorporated on or after 1st January, 2013 and has demonstrated commendable

growth in its operations at a brisk pace and promises to make it big in the industry in

near future.

Outstanding Digital Agency of the Year

To award an Agency which scores more than the rest of its competition based on the

average score (in percentage), quality of entries and number of entries (Significant

work done) across all categories mentioned above.

Outstanding Social Media Campaign of the Year

Creative and innovative activity performed using online social media viz. websites,

applications, APIs, plug-ins, etc. in a marketing campaign.

VIT-Think Special Awards

Delegate Registration Details

CATEGORY FEE PER DELEGATE

General Delegates INR 2000

Early Bird (10th July 2014) INR 1500

Students INR 1000

International Delegates US$ 100

Group Discount for 5 or more INR 1250 per delegate

FOR SPONSORSHIP & SPEAKING ASSIGNMENTS PLEASE CONTACT

Ekhlaque Ansari - 91-8130786718; [email protected] - 91-9971241131; [email protected]

NO NOMINATION FEES FOR PARTICIPATING

IN THE AWARD SHOW

Digital Marketing Conclave

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