Digital Marketing Concepts With Stats, Facts & Forecast –All You Need to Know!

Digital Marketing is More of A Personalized Approach

80% Digital Channels; 20% other channels

The 80:20 rule indicates 20% of workforce contributes to 80% of

revenue. Websites

SocialMedia

SEO &

PPC

EmailMarketing

VideoMarketing

InboundMarketing

Digital Marketing Avenues

92%

of all marketers employ email

marketing today

Email Marketing

In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019,

the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email

by year-end 2019

In 2015, the number of emails sent and received per day was over 205 billion; the

figure is expected to grow by 3% over the next 4 years, reaching over 246 billion by the end

of 2019!

Click-through-rate (by industry)

Click-to-open rate (by industry)

Email Marketing Stats Industry-wise

Email Marketing Types

Personalized Marketing

Online Newsletter Marketing

Article Marketing

Tips Marketing

Infographic Marketing

Drip Marketing

Pop up Marketing

Photo Mail Marketing Logo Marketing

H2H Marketing

Event Based Marketing

Piggyback Marketing

Mobile App Marketing

Global Marketing - No longer a game of chances!

Think Global Act Local!

• Internet enabled marketing tools

• IP momentum/VOIP Services) to create virtual cross-cultural offices

• Multi-media localization for targeted regions

• Multi-lingual marketing website & regional insights

Global Marketing-Industry-wise Global Growth

2015 Global ad spend & forecast by mediums

Idea Marketing- How to Get your Idea Funded

You don’t sell an idea; you sell a change to

transform the future!

Make your idea bullet proof

Seek a mentor’s advice

Seek government financial aids

Find a good investor

Mobile App Marketing

Mobile apps drives 20% of all ecommerce sales, business profits are huge!

• Convenience• Customization• Longer reach • Fast & easy integration• Make Money• PR integration• Competition

Mobile App Marketing boosts selling power for B2B/B2C Companies

80% of consumers spend their time on mobile apps

Mobile app usage grew by 76% by 2014

Mobile apps now account for more than half (52%) of total time spent on digital media

Smartphone users spent 89% of time using mobile apps

Mobile App Marketing- Worldwide mobile app revenues & growing categories

Mobile App Marketing- Worldwide mobile app revenues & growing categories

Multi-channel Marketing- a norm today

It is easy to complete desired conversations through preferred channels!

Thanks to multi-channel marketing!

How to do Multi-channel Marketing?• Ad words PPC Ad Extensions• Direct mail Featuring URLs• Television Hashtags

Data-driven multi-channel marketing with largest spending growth and performance chart

Multi-channel Marketing is a norm today

Marketing Automation sets Marketers Free

Lets achieve more with Less, beating human efficiency!

Marketing Automation types:

Lead Management

Marketing campaigns

Sales process Management

Website visitor tracking

Surveys/PollsNotifications/Follow-ups

Customer segmentation

Marketing Automation sets Marketers Free

Lets achieve more with

Less, beating human

efficiency

Marketing Automation sets Marketers Free

Internal Marketing - Begins Internally

Internal marketing begins with own employees, own team, and own

organizational staffs

Internal Marketing Types• Emails & Newsletters • Internal launch campaigns• Events• Company walls/staircases/Elevators• Training• Screen messages

Internal Marketing begins Internally!

Competing for Talent

Offering a Vision

Training Employees

Rewarding Performance

Empowerment

Knowing Employee’s Needs

Stressing TeamworkInternal Marketing Activities

Internal Marketing Activities

Local Marketing- How to Build your Brand Locally

How to develop cost-effectivelocal marketing campaigns?

• Social Media• Free Classifieds• Reciprocity Advertising• Press Release• Events• Networking• Maximizing your Mailing List• Website• Search• Mobile

LocalDirectory

Promotion

TaxiMarketing &

Mgmt

Social media

Marketing,Google+

CoupanMarketingpromotion

Picture Marketingpromotion

Video Marketing

Promotion

Onpage website

Optimization

Event Sponsor

Marketing

There is a higher satisfaction with

local events compared to media use & satisfaction

Channel Marketing

Channel Marketing includes a network of

channel partners,

distributors or resellers

Direct to End-Users

Sell via Dealer Network

Sell via a Value Added

Reseller

Three main types of distribution channels

Channel Marketing – Identify your major channel to market

A wide variety of channels from producer to final user

Agents Distributors

Dealers Intermediaries

Final Customer/End-user

Distribution Channels

Channel Marketing cycle

How Channel Marketing Works!

Action Steps

• Segment products available to partners

• Create Tiered Partner Program for each channel partner

• Test your strategy

Chart your channels in a Channel Blueprint to visualize your routes to market-all in one place!

Personalized Marketing

1:1 PERSONALIZATION! PLEASE THE AUDIENCE OF ONE RATHER THAN MANY!

Personalized shopping experience

Personalization takes Customization a step further

• Buyers journey-optimized & cross channeled

• One-to-one marketing

• Create personalized experience (emails, gift marketing, specialized newsletters etc.)

How often would you like to be contacted by a retailer within 30 days period whose site you left just after one-time visit?

Today's customers are willing

to trade data for

more personalizedexperiences

Accounts Based Marketing – Optimizes strategic customer accounts

• Build stronger customer relationships with individual accounts

• Target new accounts

Marketer's ABM Tactics

70%of marketers

are fully or partially committed to ABM

46%of ABM team

are collaborating with

other marketing teams

to get help

ABM Eco system is customer-focused-Insight-led-Tech-enabled

20%of ABM team

equipped with full programs

Looking for support to become successful

Hyper-personalization

Techniques

Behaviourthat fits to the

account purpose

Large Account

Named Account

Industry / Segment Account

Broadbased demand

Customer Lifecycle

Types of ABM Accounts employed today...

58% 77% 48% 39% 17%

ABM Strategy is about influencing a targeted account that reflects in the marketing system...

Account basedIndividual

decision-makers

Gift Marketing turns Smiles into Sales

• Position brand at the top of the mind

• Generate Brand awareness

• Generate positive

emotions through gift marketing programs

Corporate giving

Membership

Annual giving

Major gifts

Capital Campaigns

Personalized Gifts

Gift / Bulk Buy Marketing – Identify, the right matching gift champion

You

Direct Marketing is about getting Direct

• Direct mail• Telemarketing• Email marketing• SMS (Text Marketing)• Leaflet marketing• Exemplary Customer

Service Marketing • Experiential Marketing• Social Media

Direct Marketing mediums

Direct Marketing –Direct Marketing is now a dialogue...

40%20%

40%

List

Offer

Creative

Direct mail volume is seen to be decreased

Direct Marketing is about getting Direct!

Partner Marketing to build profitable mutual relationships

• Co-marketing• Co-branding• Cross-

marketing

Partner Marketing – The Power of Partnership

60%

71%

Underperformers

outperformers

7 out of 10 CEOs of outperforming organizations are now orchestrating their partner network harnessing the power of social media

50%

72%

UnderperformersOutperformers

72% of CEOs in outperforming organizations have boosted successful partnerships after closely clollaborating with customers

Earlier...

Today...

43% in last 3 years

51% in next 3 years

CEO's embrace new technologies powered by social media

Online Reputation Marketing: Control your Brand online

Do you know what people are speaking about

you?

Online Reputation score matters!

Reputation Marketing Strategy – Gaining a 5 Star Reputation Online

Which online reviews users look the most?

55%

Customerreviews

ComparisonCharts

22%

ExpertReviews

22%

Other

2%

New CustomersCare about

Old customers'

reviews

Reviews impactdecision-making

process& revenues

Word-of-mouth

One happy customer

Influences 9 others

Online Reputation Marketing: Control your Brand online Reputation Marketing Strategy – Think Again!

Election Marketing: Get your customers vote 24/7

How to get vote from customers?

• Create a narrative—and seed it• Cultivate and reap• Mix your media• Transcend the filter• Let your customers vent

Good electioneering is about-

• Social Media Marketing• Print Flyers• Email Marketing

Social media marketing stats-B2B vs B2C

So, Marketers! Now you know?

From the top digital marketing facts, concepts and stats-

What needs to be

changed, controlled or optimized! Plan your campaigns for digital marketing well ahead and measure

your performance metrics for future marketing success . Stay ahead in the race!