Digital Marketing Communication By Madam SEO

Traditional media vs New Media

• Traditional media is limited to an approach where one entity can communicate with many people Example: a newspaper campaign

• New Media is an approach where unlimited number of people are enabled to communicate with unlimited number of other people. Example: Social Networking Sites.

• Source: St Louis Business Technology, 2011

Offline Site Promotion

• Company documentation: business cards, invoices, etc

• Newspaper and Magazines

• Radio

• Television

• Branded products: pen, mug, t-shirt,etc

• Word of Mouth

Online Site Promotion

• Directory submission

• Submitting URL to search engines

• Link Popularity

• Articles submission

• Press release

• Banner ads

• Forums, discussions & signature file

From PUSH to PULL

• Pull strategy: motivating present and potential customers to actively seek out your brand

• Tactics: advertising & mass media

• Tactics: word of month referrals

• Tactics: Customer Relationship Management

• Tactics: Sales, Promotions & Discounts

Digital Dialogue-the benefits

• Dialogue between a company and it's customers

• Collecting intelligence

• Web log analysis to build a valuable picture of a consumer

• Profiling customers

• Segmentation

• Feedback and innovation

Communication on the Internet/ the Theories

• Schramm (1955) model:

• Encoding - the design of the site content that aims to convey the message...

• Noise-the external influence that affects the quality of the message...

• Decoding-the process of interpreting the message...

• Feedback-occurs through online forms and monitoring of on-site behavior ( log files)...

• Source: Marketing Online,2011

To be continued ... www.madamseo.com