Digital Marketing: Best Practices in the MENA Region by Basma and Ammar
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Transcript of Digital Marketing: Best Practices in the MENA Region by Basma and Ammar
MEET BASMA ABOU ASSAF
BASMA ABOU ASSAF
SENIOR ARABIC SEO SPECIALIST @ RBBIWWW.RBBIDEAS.COM
Basma is currently managing multiple SEO projects for top Middle East brands in
various sectors including Qatar Airways and Jumeirah Group. She has
successfully developed International SEO strategies to reach an international
audience by targeting multiples countries and languages.
MEET AMMAR BADR
AMMAR BADR
SENIOR ARABIC SEO SPECIALIST @ RBBIWWW.RBBIDEAS.COM
Ammar joined RBBI in 2013 as an Arabic SEO expert. He is currently managing
SEO projects for highly competitive industries like Health, Automotive & Real
Estate. He recently contributed to the successful Arabic site launch for multiple
brands like Emaar & Al-Futtaim Automotive.
MEET RAWAN HAMED
RAWAN HAMED
CLIENT PARTNER MENA @ FACELIFT BRANDBUILDING TECHNOLOGIESWWW.FACELIFT-BBT.COM
Rawan has worked in Social Media in the region for 5 years, helping leading brands develop and
implement successful social media strategies. Currently Client Partner - MENA, she works closely with
top brands in the region to adopt the necessary technologies that help them implement their social media
strategies.
Summary
• Global Internet Stats
• Local Search targeting
• Content localization
• International SEO targeting
• Mobile Websites
• App Indexing
• Social Media
Understand Customers Behaviors
Can’t read, Won’t buy…
• 72.4% of people prefer buying a product provide information in their native
language
• 72.1% prefer visiting websites using their native language.
• 56.2% of internet users prefer to use their mother language to get information
Source: Google Event
Go Localize!
Understand how peoplethat you are targeting
search for a product or service.
Phrase Search Volume Language
حياةنمط 110 Arabic
ستايلاليف 3,600English/Arabic
characters
Arabic Localization!
• Arabic is the 4th most used language in the web
• there are more than 136 million Arabic-speaking internet users globally
• By 2017, over half of the Arab world [nearly 366 million] will have access to the internet, an increase from the 32% that were online in 2012
• About 97% of users in Saudi Arabia and Egypt are searching and prefer to browse content in Arabic according to the statistics
Source: Google Event
Go Localize!
Arabic localization =
Localize the Arabic search terms so users can
search by using their accent
How to say Tomato?!
طماطم
بندورة أوطة
مطيشة
Go Mobile!
• 74% say they are likely to return it is a mobile-friendly site.
• 52% are less likely to engage with a company that has no mobile
website.
• 42% of researchers use a mobile device during their purchasing
process.
• Mobile users spend more money per purchase than desktops
customers.
Source: SearchEngineLand & Google
Go Mobile!
Mobile Health Check:
• Does it load in less than 3 seconds?
• Is the content easy to read?
• Is it easy to recognize the call to action and you key
selling points?
• Does it provide a good user experience?