Digital marketing based on knowledge, IT and media.
Transcript of Digital marketing based on knowledge, IT and media.
digital marketing based on knowledge, IT and media
digital marketing based on knowledge, IT and media
Definition
Digital Marketing
Every marketing activity that uses the new media.
New media:The internetE-mailCell PhoneWAPI-mode
digital marketing based on knowledge, IT and media
Reddion Introduction
Founded in august 1998 as AdValueRecently changed to ReddionDigital marketing as core business Unique combination IT, Knowledge en MediaFocus on maximum return on investmentKnowledge centreIndependend buro
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
De Market
NetwerkenDoubleClickWebadsAdlink
Content SpecifiedSportdreamsBabyboxIEX
PortalsMSNVrouwonlineTiscali
E-mail listsEuroclicksHappypointSapenda
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
Reddion Strategy
Reddion goal
Find a way to translate your marketing plans and budgets effectively into a suitable strategy and maximum outcome.
Reddion services rest on three pillars
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
Knowledge IT Media
digital marketing based on knowledge, IT and media
Knowledge
Knowledge database since 1998
Follow developments in digital marketing Data handling analysis of trends distribution of knowledge within the organization
Knowledge for you!!
Knowledge
IT
Media
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
The young and dynamic market is knowledge-intensive, to market successful without knowledge is extremely difficultKnowledge is vital for learningInnovation is essential in this marketKnowledge will help to increase ROI of a campaignKnowledge is important for the learning process with the client
Knowledge
What can you do with our knowledge?
Knowledge
IT
Media
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
IT
NOAH Campaign Measurement System
Knowing the results of your promotion expenses:
Follow visitor from the first moment to the actual action
Store client profiles in knowledge database Contact analysis to make redirection campaign
possible. Client profiles make follow-up campaigns better
focused
Knowledge
IT
Media
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
Digital Media
From the first idea until the last evaluation: GUIDING!
Strategic advise Media planning Media buying Campaign analysis Optimization Evaluation Goal: Maximum possible R.O.I.
Knowledge
IT
Media
Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End
digital marketing based on knowledge, IT and media
The Process
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
Final Report: Evaluation and Learnings
Briefing: Goals, objectives, Target market, Budget
First meeting: Listening, Understanding, Recognizing
Strategic Plan: Choose from the Digital Tools Mix
ExecutingProject
Effectiveness measuring: NOAH
Optimization:Media Strategy Formulate and Execute
Report: Analysis, Research, Consulting
digital marketing based on knowledge, IT and media
Strategic Plan
Choosing from the Digital Tools Mix
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
Q1 Q2 Q3 Q4
NOAH, reddsitetracker
Q1 = 3 months
Consultancy
Web advertising
Email marketing
Sponsoring
Online PR
SEM
SMS-marketing
digital marketing based on knowledge, IT and media
Tool 1: SMS-marketing
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 2: Sponsoring
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 3: Online PR
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Article Tiscali in top 5 referrers Fashion Fun
Reddpublicity
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 4: Search Engine Marketing
Reddsearch
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 5: E-mail Marketing
Reddmail
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 6: Web Advertising
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 7: Consultancy
ReddresearchReddquestionReddcompetitorReddtraining
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Tool 8: Measurement & Management
NOAH
SMS-marketing
Sponsoring
Online PR
SEM
E-mail marketing
Web advertising
Consultancy
Measurement & Management
ReddsitetrackerReddmicroReddsurveyReddusabilityReddstress
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
Summery
Reddion want:
Innovative way of filling in marketing efforts
Pro-active
Optimal cooperation with client; The client is partner
Independent
Reddion represents the advertisor
Expertise
Experience in the market combined with a large knowledge database
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
For Whom?
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End
digital marketing based on knowledge, IT and media
End
Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End