Online Dental Marketing - 2015 Dallas Dental Society Presentation
Digital Marketing and Your Dental Lab
Transcript of Digital Marketing and Your Dental Lab
Digital MarketingEvan Leek
Last Session
● Outbound vs Inbound marketing
● Content marketing
● Website evaluation / upgrade
● Video
● AdWords
● Next steps
Outbound v. Inbound
● Buckshot approach
● Timing concern
● Tough economics
● Consistency lacking
● Always live
● Content is king
● Qualifies prospects
● Scalable
Inbound Methodology
Content Marketing
Start Small, Think Big
Three quick starter items
● Evaluate your website for freshness and refreshability
● Develop a direct mail campaign for one service/product
and find a vendor to produce them for you
● Look at your lab’s offerings and pick two
services/materials you would market with AdWords
AdWordsExamples
AdWordsHow To
AdWordsCase Study
Remarketing Campaign Overview
Remarketing Campaign Keywords
AdWords Conversion Tracking
InfusionSoft Notification
Lead Information
Questions?