Digital marketing and SEO. Practical tips and tactics you can implement today

Luke Regan

Managing Partner

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SEO in 2015

It’s competitive out there…

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The top ranking factors in 2014 were…

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•  Source: SearchMetrics

Enduring Principles of SEO, still endure…

1.  Know the user intent, craft the content around this.

2.  Think of every relevance signal you can, make sure you tick as

many as humanly possible.

3.  Organic listings are ads too – they rely on brand and message.

4.  Do not obsess over 1-2 keywords – that way madness lies.

5.  Think about creative ways to generate links and make a noise.

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Once a week: GWT

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SEO Analysis Software

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And keep an eye on Google’s patents…

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Practical SEO Tips

1.  Avoid duplicate content like the plague. For example, use only

1x landing page for each course, not per year.

2.  Your page title and description need to be relevant and

compelling. The latter is usually better left blank.

3.  A simple structure helps Google find your key pages.

4.  Know your target websites for links.

5.  Transcribed videos and UGC help avoid having to write reams

of articles.

6.  Track events in analytics – course searches, PDF downloads.

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Links breed credibility

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OnlinePR: Media bait increasingly prevalent

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Content Strategy

Steal insight from brands with tremendous scale…

•  Source: minimaxir.com February 15 13

Test and repeat what works…

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Consider native advertising for your content…

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Don’t waste time broadcasting promotional content

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Paid Media

Use PPC tactically and be hyper-targeted

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Google Keyword Planner is a goldmine of insights

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Make budget savings with Adwords RLSA

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Tactical Social Targeting & Twitter Promotions

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Measurement

Get more out of your web analytics

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•  Image Source: Cutrioni.com

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Questions?

www.make-it-rain.co.uk @makeittweet /MakeItRainLondon @makeitrainuk

Thank You

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