Digital Marketing and Evolving Technologies
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Transcript of Digital Marketing and Evolving Technologies
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Digital Marketing and Evolving Technology
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Digital marketing is the promotion of products, brands or services on one or more forms of electronic media, such as the internet, social media, mobile phones and electronic billboards (Crelin).
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Digital marketing has transformed advertising
•Speed•Relevance•Reach of campaigns (Benaday)
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Four predictions for the future of digital marketing:
1. Content will become more important2. Marketing channels will be more connected across platforms3. Mobile devices and wearable devices4. More businesses see benefits of digital marketing and
advertising (Patel)
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Works Cited
Benady, David. How technology is changing marketing. Ed. Lee Glendinning. 29 September 2014. web. July 2015. <http://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology- changing-marketing-digital-media>.
Crelin, Joy. Digital Marketing. January 2013. Salem Press Encyclopedia (2013): Research Starters. Web. 8 July 2015. <http://www.businessdictionary.com/definition/digital-marketing.html>.
Patel, Sujan. 6 Predictions About The State of Digital Marketing In 2015. 5 November 2014. Webpage. 12 July 2015. <http://www.forbes.com/sites/sujanpatel/2014/11/05/6-predictions-about-the-state-of-digital- marketing-in-2015/>.