• Part 1: Understanding Digital Marketing

• Part 2 : Supportive Areas

• Part 3: My Contributions

“Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses”

• Deep segmentation

• Influencer marketing

• Online behavioral advertising

• Collaborative environment

• Internet penetration 75.9%

• Mobile penetration 217% in UAE

• E-Commerce penetration 25.1%

• 45% population using Facebook

• 40% population using Twitter

• GCC online sales to end at $ 15 billion by end of 2015

• UAE users spending at least 5 hours on the internet

• Middle East digital spend approx $5 Billion

• Middle East spend is 8% to 10% of global spend

• Double digit CAGR for the digital marketing industry (10 to 16%)

• Almost 50% consumers shop online

• Top 5 industries for Digital Marketing – Banking and Finance / Real Estate / Tourism / Electronics / Automotive

• Drive sales or leads

• Brand awareness

• Consumer engagement

• Product / service information

• Customer support

• Getting consumer insights

• Product feedback

• Improve customer loyalty

• Improve customer retention

• Reduce costs

• Network cross and up-selling

• Leveraging channel partners

• Create moments of delight

• Create brand ambassadors

• Search Engine Marketing

• Social Media Marketing (PPC / Impressions)

• Online retargeting (Google display network)

• Customized landing pages (Cookie segments)

• Email Marketing

• Newsletters

• Display advertising

• Mobile advertising

• Affiliate Marketing

• Video marketing

• Online PR

Paid

• On page SEO

• Off page SEO

• Lead generation

• Social Media marketing (engagement)

• Content Management

• Community Management

• Viral Marketing

• Societal marketing

• CSR marketing

• Online articles

• Collaborative marketing

Organic / SEO

• Initial short term solution

• Conversion ratios – Traffic

– Bounce ratios

– Sign ups ratios

– Sales conversion ratios

– CTR ratios

• Budget optimization per lead

• Pricing models – Per click

– Per impression

– Per lead

– Per sales

– Referrals

• Using cookies as per different segments

• Using customized landing pages

• Keyword competition and visibility

• Keyword analysis

• Ad groups

• Google display properties

• Cost optimization

• Competitor engineering

• Customized landing pages

• Different cookies against ad groups

• Price control

• Budgeting

• Profitability

• Classification of leads

• Bidding

• Competition

• Flat rate

• Impressions

• Lead

• Action

• Sales

• Creativity

• CTRs

• Reporting

• Spam activity

• Online retargeting

• Premium charging

• Visual appeal

• Brand based advertising

• Long term solution

• Strategy and implementation

• Resource based strategy

• Strategic planning and technical coding

• Traffic generation

• Different optimization touch points – Lowering bounce ratios

– Short sign ups

– Short call to actions

– Segmentation and marking leads

– Local traffic vs. global traffic

• Visibility on search engines

• On specific keywords

• Monitoring Google algorithms

• Crawler friendly guidelines

• Cost friendly in the longer run

• Keyword tracking

• Onpage

• Offpage

• Schema.org

• Google updates

• Content based strategy

• Blogging

• Page indexing

• Localized domains

• Local searches

• Unique keyword grouping

• Linking building

• Frequent updating of content

• Automated system integration – Client area

– Project Management area

– Sales CRM area

– Designer Area

– Management Panel

• Latest trends and technologies – HTML 5

– Cross platform

– E-Commerce websites

– Social Media website

– Dynamic portals

– Storefronts

• Key customer segments – B2C Portals (Deals, promotions, group-on replicas, e-commerce websites)

– B2B Portals (Vendors, suppliers, wholesalers, distributors, supply chain)

– Government portals (Tenders, technology management, document management)

– Partnerships (Complete back office outsourcing by clients)

• Digital asset reusability module as per each actor

• Main target audience platforms – Social Media website (Facebook, Twitter, Pinterest, etc.)

– Rich content websites (Pinterest, instagram, etc.)

– Integrated with BTL activities and mobile applications

• Customized advertising solutions

• Fan pages

• Video channels

• Blogs

• Micro-sites

• Forums

• News and updates (RSS)

• Ideas for Social Media Marketing – Competitions

– Like based competitions

– Partnership with brand companies for gifts

– Customer engagement campaigns

– Recipes, tips, ideas and business plan competitions

• Social Media Campaign Management and Analytics

• Applications pertaining to – Information for customers

– Engagement

– Activity

– Sharing

– Content

• Game applications – Separate business and revenue model through in app purchases

– Game networks

– Social contribution in games

• Viral applications – Quick fads

– Tag and share

– Eg. Customization of Timeline pictures

• Backend Apps and APIs – Web services

– APIs to connect

– Selling and renting of APIs to 3rd parties

– Reusability for reducing development timelines

• Client side development

• In house product development

• Mobile advertising

• Mobile monetization

• In app purchases

• Partnerships – Development companies

– Marketing companies

– Publishing companies

– Telecom operators

• Categories – Apps

– Games

– KIOSK / Retail support

• Copy rights and IPRs

Requirement Analysis

Creativity Campaigns

Internal Communications

Relationship Management

Research and Analysis

Customer Lifetime Value

Business Development

Activities

Keep up to date in Digital

Marketing

• Consumer research

• Corporate branding

• Product and service branding

• Integrating with offline marketing

• QR codes and vouchers

• Social Media touch points

• Integrated marketing communications

• Consumer, agency and client triangle

• Publicity

• Corporate communications

• Handling exceptions

• Handling complains

• Corporate Social Responsibility

• Legal issues and rebuttals

• Traffic partnership

• Affiliate networks

• Advertising networks

• API partnerships

• Lead partnerships

• Database partnerships

• Back office partnerships

• Technology partnerships

• SEO partnerships

• Payment gateways

• Banking partnerships

• Online and offline channel partners

• Consumer research partnership

• Venture capitalists and investors

• Memberships

• Subscriptions

• Commission on sales

• In house products

• Online services

• Advertising

• Ad-words

• Affiliate revenue model

• Micro payments

• Sponsorships

• CSR – Social model

• Support earnings

• Monetization in house projects (Eg. Farmville)

• Campaign tracking

• Channel tracking

• Increase in visitors

• Increase in sign ups

• Increase in sales

• Better retention ratios

• Better loyalty rations

• Cost of spent to sales

• Cost of marketing to conversions

• Social engagement ratio

• CTR ratios

• Lead optimization ratio

• GRPs and TRPs

• Profitability ratio

• Top Management engagement

• Investment

• SEO

• SEM

• Top Ranking Keywords

• Content Writing

• Email Marketing

• Proper Branding

• Blogs

• E Broachers

• Special offers

• Tele Marketing

• Lead Generations

• Advertisement

• B2C – Alibaba, TradeKey, Others

• B2B – Online sales of products

• Channel – Affiliates, partners, agents, alliance, distributors, VARs

• Franchise – Re-selling service through chain stores

• Mobile App – Interactive channel through smart phones

• Portal Model – Dynamic content with user sign up for services

• Client Project – Fulfilling client requirements as per offerings

• 11+ Years of experience

• 6+ Years of Adjunct Faculty

• MBA MIS and Marketing

• Proven track record

• Specialty – Digital Marketing

– E-Commerce

– Mobile Apps

– Channel Marketing and Partnerships

• Contacts and business circles

• Team management

• Complete digital exposure

• Creativity

• ROI based planning

• Running a personal venture of Buyon.pk