Digital marketing 101 (Pillars and Models)

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Digital Marketing 101 Wasfi Qaddoumi @ wasfiii

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7 slides giving an introduction to Digital Marketing simply answering "what is Digital Marketing?", "How does it work" and "what are the models"

Transcript of Digital marketing 101 (Pillars and Models)

  • Digital Marketing 101 Wasfi Qaddoumi @wasfiii
  • What is Digital Marketing? Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.
  • How does digital marketing work? using a number of different strategies. Each of these may serve a different purpose strategies work together to drive traffic to a business (either online or off) convert ing a one time visitor into a returning, loyal customer
  • Digital Marketing Revolutions1990s www Presense 2000s Search Discovery 2010-2015 SM+Mobile Utility What is Next ? augmented reality!
  • Digital marketing pillars SEO Social Media Content
  • Digital Marketing Models Digital Branders Customer Experience Demand Generators Product Innovators Digital Marketing Models
  • Here We Gooo !
  • AIDA Cycle