Digital marketing (1)
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DIGITAL MARKETING
Transcript of Digital marketing (1)
DIGITAL MARKETING
What is Digital Marketing ?Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital Marketing Tools Organic Social Media
Paid Social Media
Email Marketing
Display Retargeting
Programmatic
Advertising
Website Testing
Video Hosting
Content Creation
Content Curation
Website Analytics
Customer Service
Search Engine Optimization
Affiliate Marketing
What is SEO ?SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Getting your content noticed is harder than ever now that social media advertising has become really big business. Optimizing for Face book news feed, using video and reacting in real-time are now required tactics for successful social media marketers.But keeping up with organic social is marketing departments’ equivalent of unfunded mandates.
Organic Social Media ?
Paid Social Media
In the first chapter we talked about
ways you can use paid social media
to build your social communities and
followings. In this chapter we’re going
to share key strategies you can use to
grow your traffic by marketing your
blog posts through paid social media.
Social media sites aren’t just great for organically reaching and engaging with your customers; they’re also effective for paying to promote your brand to large groups of active users. The major social networks have so much data on their users that targeting can become extremely granular and effective, which makes social an ideal place to pay for impressions.
Paid Social Media Tools
Email Marketing Tools
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part email still plays in our online marketing strategies. But even though it may be one of the oldest marketing channels, it is by no means one of the most ineffective. In fact, it was predicted that email marketing would be the top target for increased investment in 2015, which is why you should look into email marketing software for your business.
Display Retargeting Tools
Have you ever gone to a website, left without purchasing anything, only to be followed around by that company’s advertisements all around the web? These are retargeting ads, and even if you haven’t heard of them there’s a good chance that you’ve been targeted by them in the past. This channel is incredibly efficient for getting customers back to your site to make a purchase or become a lead.
Programmatic Advertising Tools
Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. Two of the largest benefits of using programmatic media buying solutions are that you can reduce the time you spend finding the best networks to advertise on, and you gain access to the plethora of data that most of these companies have access to.
Website Testing Tools
The smallest changes can
make the biggest
differences when it comes
to getting people to
convert on your landing
pages. Changing the color
of your call-to-action
button can spell the
difference between
getting someone to start a
free trial of your product,
and bouncing from your
site. That’s why it’s
important to use website
testing tools to constantly
innovate your pages.
Video Hosting Sites
It seems like video has recently become the next big content powerhouse brands are taking advantage of, and with so much effort needed to create videos it’s important to make sure you get as many eyeballs on them as possible. A solid way to do that is to host them on some of the popular video sites which draw in large crowds of viewers.
Content Curation Tools
We constantly need to fill our content calendars if we’re going to satiate the growing need to share actionable insights with our fans and followers. However, we don’t always have the time to put together something unique for every post we create. That’s why it’s good to have some content cur a t i on tools on hand to help you fill up those lulls in your calendar.
Website Analytics ToolsMany tools out there come with their own performance analytics. For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website.
Customer Service Tools
More than ever before customers are turning to online channels to reach out to brands with their inquiries and complaints. If you’re not there to engage with these customers it reflects poorly on your brand, and you could lose their business forever. Try one of these customer service tools to streamline your customer service process and to ensure you’re responding to all of your inbound messages.
Affiliate Marketing Tools
Affiliate marketing is the idea of having regular people advocate your brand to drive sales; all you have to do is pay them a percentage of every sale that they generate. It’s an effective channel because people tend to trust friends and brand advocates more than they trust a company when it comes to selling. Plus, you only pay for the sales that they generate.
Conclusion
Get out there and start some free trials! Companies these days don’t typically ask for too much information for you to get into the platform. And who knows, you may end up finding the cost is worth the time you save–we know we’d be lost without Sprout Social.
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