Digital License PlatesTeam Impulse

Marques Dickson

Krystle Garcia-Gibbons

Krystle Garcia-Gibbons

Marques DicksonTeam Impulse

Kelly Kermode

Joanna Garcia

Kunj Bhatt

Team Impulse

Inventions Today

Leisure (ease) vs. Survival

Abstract

- A practical upgrade approach and solution for an “ancient” piece of technology.

- Digital and/or electronic license plates are the future.

- Serves the two purposes of today’s technologies: leisure (ease) and survival.

- The digital/electronic license plates and the environment.

- The digital/electronic license plates and crimes against person and/or property.

Kunj Bhatt

Claims

Digital/Electronic License Plates

The Digital License Plates would be linked to the DMV computer database and/or police department databases. When you pay your yearly vehicle registration the "sticker" on the license plate will automatically download and update on your Digital License Plate. This will save paper because people can pay online and there will be no need to make new stickers for all cars every year. If a car is reported stolen your local police department can set the license plate to “blink or flash” so that police officers will know the vehicle has been reported stolen. This feature will also be effective for Amber Alerts.

Marques Dickson

Claims Continued…

In emergencies, the plates could be used to broadcast Amber Alerts or traffic information

This idea is not new California legislative bill SB1453

Advocates for the use of electronic license plates.

No patent has been made for an electronic license plate.

Marques Dickson

Digital License Plate

Problem Resolution

Energy License plate will use

power from car battery when car is on

Stored Solar energy when car is off

Burned out light Mandatory checks similar

to smog checks

Vandalism Vandal Cover to protect

from vandalism and the elements

Disabling License Plate Alert sent to DMV when

license plate it disabled Front license plate would

remain “non-digital”

Joanna Garcia

Materials and

FunctionsThere is so much technology to

chose from!

Materials

LED in theory would be what we would use.

Functions to display the license plate images.

LED is what most electronic billboards use.

Marques Dickson

Materials and Functions

Iphone Technology?

A capacitive touchscreen panel is one which consists of an insulator such as glass, coated with a transparent conductor such as indium tin oxide (ITO).

TFT-LCD

A form of Liquid Crystal Display more of a viewing angle and display of color

Function to display images.

Marques Dickson

Materials and Functions

Cell Phone transmitter technology

This is useful in providing a unique radio signal to each plate which allows for the government to control the implementation of Alerts.

Marques Dickson

Materials and Functions

We will use a 620MHz ARM CPU

This will allow us the simple interface to compute the directions that will be sent to the plates.

We will also use plastic enclosures to prevent vandalisim

We will also use solar cells to power the plate when it is off.

Marques Dickson

Similar Products

Antecedents (Similar Products)

Enhanced vehicle advisory system to advise drivers of other vehicles and passengers in the vehicle of actions taken by the driver

“A front window advisory system embedded into the front window, the advisory system having a multiplicity of words which are STOP, HELP, SLOWING DOWN, LEFT TURN, RIGHT TURN, REVERSE and U-TURN, with the words readable from the front of the vehicle so that drivers of oncoming traffic can read them,”

Event-recorder for transmitting and storing electronic signature data

  “An electronic event recorder for attachment to a vehicle is provided which can broadcast encrypted signature and data, thereby leaving behind an electronic version of a "fingerprint" in the event of an accident or traffic violation. The fingerprint, captured by an external data acquisition system or another vehicle so equipped, provides a history of events related to the vehicle. The event recorder is preferably integrated on a smart card and housed in a tamper proof casing,”

Light guide plate, surface light source, and liquid crystal display device

The surface light source of claim 1, wherein each of the light sources is an LED of at least one color selected from the group consisting of a white LED, a red LED, a green LED and a blue LED.

Kelly Kermode

Anticipated Costs

Anticipated Costs

Each LED bulb costs about .75 cents retail.

By contracting with a bulb manufacturer we would lower the price of the bulb.

The only foreseeable problem is that LED technology is bulky and expensive.

Marques Dickson

Anticipated Cost (Cont.)

We calculated the prices by taking a look at the pricing of other businesses.

For a 6.56 X 6.56 foot led screen it costs $30-60 thousand dollars depending on specifications.

Too expensive

Marques Dickson

Anticipated Costs (cont.)

The Sony Bravia LCD TV runs for about $1000 US dollars retail.

That costs about 30 dollars an inch.

A license plate is about 8 across.

Estimated price for LCD components $240.

Marques Dickson

Anticipated Costs

If we use capacitive touchscreens or a similar technology on the license plates.

The price to make it would be around $ 100 US each and is expected to go down each year as technology advances.

We could use the glass substrate that is found in the capacitive touchscreen to protect the TFT-LCD.

Plastic enclosures will cost .10 cents each to make

Solar cells cost .20 to make

If we were to use the TFT-LCD it would be much cheaper around $50 in total per plate.

Marques Dickson

Marketing

Anticipated Market

All registered vehicles in California and possibly the entire United States 255,917,664 registered

vehicles in the United States

7,499,722 registered vehicles in Los Angeles

Record number of online vehicle registrations in 2007 23.8% Increase in online

registrations 2.36 million online reg. 453,430 in Los Angeles

alone

Joanna Garcia

Projected Profits

Projected Profits*

Cost of Production (TFT-LCD)

$50 to make each license plate screen

Over 21 million registered cars in California alone

Roughly $1,050,000,000 to supply all of California

*Projected for sales in California ONLY

Costs of Labor and Product Price

Product Price: $150 each

Worker Wages: $20 per/hr

Inventors’ Salaries: $100,000/yr

Krystle Garcia-Gibbons

Projected Profits*

$ 3,150,000,000 (price of product) – $1,050,000,000 (cost of product) = $2,100,000,000 (total profits)

200 (amount of workers) x $41,600 (worker wages/yr)

=

$8,320,000 (total worker wages)

5 (salary paid inventors) x $100,000 (salary/yr) =

$500,000 (total inventor salaries)

Total Profit: $2,091,180,000

*Projected for sales in California ONLY

Krystle Garcia-Gibbons

Works Cited

California Department of Motor Vehicles. Record number of vehicles registered online via DMV Web Site. 3 08 2007. 28 11 2010 <http://www.dmv.ca.gov/pubs/newsrel/newsrel07/2007-20.htm>.

RITA. "Table 1-11: Number of U.S. Aircraft, Vehicles, Vessels, and Other Conveyances ." Bureau of Transportation Statistics. 28 11 2010 <http://www.bts.gov/publications/national_transportation_statistics/html/table_01_11.html>.

Vehicles Registration Los Angeles County. 31 12 2008. 28 11 2010 <http://www.laalmanac.com/transport/tr02.htm>.