Digital Libraries and Archives: Outreach and Marketing NSRC / Senegal Partners Workshop Summer 2012...

Digital Libraries and Archives: Outreach and Marketing

NSRC / Senegal Partners WorkshopSummer 2012

Andrew BonamiciAssociate University Librarian

Media and Instructional Services

University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485


Introduction Aligning Message with Mission Internal and External Audiences Integrated Web Strategy Assessment Discussion

Outline

Mission and Strategic Directions

Align messages about digital collection and preservation programs with mission of parent institution and library/archive.



MISSION OF PARENT INSTITUTIONThe University of Oregon is a comprehensive research university that serves its students and the people of Oregon, the nation, and the world through the creation and transfer of knowledge in the liberal arts, the natural and social sciences, and the professions.

- UO Mission Statement

http://pages.uoregon.edu/uosenate/UOmissionstatement.html


MISSION OF LIBRARY/ARCHIVEThe University of Oregon Libraries enriches the student learning experience, encourages exploration and research at all levels, and contributes to advancements in access to scholarly resources.

Audiences: Internal

Institutional Sponsors:Library administrationUniversity administrationFundraising and development

Collection Users Librarians and archivists outside of digital group: collection development, reference and referralFaculty: for teaching, research, publicationStudents: for learning, research, publication


http://journals.oregondigital.org/OURJ

Audiences: External

Donors and SponsorsGovernment ministriesCorporate/Foundation SponsorsPrivate philanthropists

Collection UsersLibrarians and archivists at other institutionsFaculty and students at other institutionsPrimary and secondary teachers and studentsIndependent learners and citizens


Reaching AudiencesInternal audiencesPersonal RelationshipsWeb, including social mediaIntranetsStaff newsletters

External AudiencesPersonal relationshipsWeb, including social mediaNews releasesProfessional networks (publications, conferences, etc.)


Integrated Web Strategy

Website serves as Content discovery tool (titles; search)Outreach tool (K-12 resources)Communication, marketing, and fundraising tool


Social Media in an Integrated Web Strategy


• Twitter• Blog• E-Mail• Facebook

http://oregonnews.uoregon.edu/

http://odnp.wordpress.com/

Social Media in an Integrated Web Strategy


• Twitter• Blog• E-Mail• Facebook

http://odnp.wordpress.com/

K-12 Resources


Assessment

QuantitativeWeb statistics (Google Analytics, AW Stats)User Surveys

QualitativeUsability studiesFocus Groups


DISCUSSION


Thank You!

Andrew Bonamici, UO [email protected]

http://blogs.uoregon.edu/bonamicihttp://twitter.com/andrewbonamici


Digital Libraries and Archives: Outreach and Marketing NSRC / Senegal Partners Workshop Summer 2012...

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