Digital Journey presentation in Whangarei

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    25-May-2015
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Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.

Transcript of Digital Journey presentation in Whangarei

  • 1. Digital Journey

2. Welcome Stuart Dillon-Roberts Stuart@digitaloffice.co.nz Not for profit, governed charitable trust. 3. Todays Business Today we see: Businesses operating out of their front room, Orders arriving in the middle of the night. Business owners checking how their business is performing when theyre away from the office or even whilst sitting on the beach Businesses doing GST returns in 2 mins New customers from across the world 4. Going online can save $s Savings: Reducing your phone line costs and make cheaper ongoing phone calls. Saving money by using an online IT service with no need to buy a physical server. Using software month by month without the need to pay high upfront costs Reducing costs to travel Saving on print costs 5. But how? So how do we start? What do we do? What tools can we use? This is where digital journey comes in. 6. It is: Free Not aligned to a product we dont sell anything Supported by our partners Future roadmap 7. Northland results and recommendations 8. Websites are increasingly an essential tool for businesses to communicate with customers. A website ensures your business is accessible; people can interact with your business online in a way that suits them, at a time that suits them. A well designed website creates credibility, allows potential customers to find you 24/7, increases the geographic reach of your business, and is an effective marketing tool. 9. Website Nationwide: Only 41% of SME have a website. 2014 MYOB state of nation Digital Journey Results: 80% have a website 10. Options 11. $ and Talk Kiwis spent $2.7 billion online in the year to September 2013 Digital Journey Results: 27% have an ecommerce facility Blogging: Digital Journey Results: 27% have a blog 12. $ and Talk $ Blog: share news, opens up 2 way communication, keeps content fresh, marketing advantages. Increases search engine profile 13. Responsive 14. Responsive Design Digital Journey Results: 46% have a responsive website Talk to website provider or take the time to look at redesigning your website. Could be a good opportunity to have a re-think about how your business appears online. Consumers are falling in love with their mobile phones 15. Social Media Integration and Call Social Media Integration Digital Journey Results: 54% have social media integrated in their website. Create buttons through Add This or Share This. Boost engagement, share information Contact Information Digital Journey Results: 81% have a customer contact facility Increases options to customers to get in touch, forward information to email address, predefined fields. 16. Content Management Digital Journey Results: 61% have the ability to manage content with only 20% editing content Save time and money you drive the content and publish when you want. Inform users on latest new, specials, offers, product information. Search engines love new content we encourage original, high-quality content, since thats whats best for web users" 17. Age 0 2 4 6 8 10 12 14 16 18 20 Up to 1 year 1 to 2 years 2 to 4 years 4 to 6 years Over 6 years 18. Content Text Images Video 19. Content Video research shows more time is spent on website when video is available Virtual tour how-to demonstrations Educational video Customer feedback Animation 20. SEO When users search for a business online many will only look through the first few pages of search results, the higher a site ranks the greater the chance it will be visited. Did you know 97% of NZ Consumers search for products and services online 21. SEO 72% 18% 8% 2% Importance of SEO Very important Important Slightly important Not important 22. SEO Digital Journey Results: 66% understand SEO and 30% say that their website performs poorly when you do a search. Aim for being 1st, 2nd, 3rd on a search, Resource section google video on how it works or use a third party tool 23. Domain Statistic: 550,000 domain names in NZ. .NZ stat 2013 70% have a domain name and 75% use the domain name for their website and email address. 24. Online Directories People are more likely to search online than phone books 50% of business use an online directory 25. People and processes are an important component of any business. Discover how technology can positively impact your business, as well as how to create IT training plans, bring your own device (BYOD) policies and more. 26. Business Plans Surveys show that entrepreneurs with written business plans have 50% greater sales and 12% higher profits. Digital Journey Results: 52% of businesses have a business plan 27. Technology and Marketing Plans Digital Journey Results: 25% of businesses have a technology plan Digital Journey Results: 47% of businesses have a marketing plan 28. Training Training alone increased productivity by 22.4%, but when followed up with coaching, the figure soared to 88%. 16% 51% 33% Structured training courses Informal training No training 29. Staying Connected 0 5 10 15 20 25 30 35 Attend trade shows or presentations Follow social media news feeds Read eNewsletters Read websites 30. Staying in Touch 31. Security Having a Security Policy in place? Digital Journey Results: 61% of businesses do not have a security policy in place. And 70% have no Acceptable Use policy 32. http://www.connectsmart.govt.nz/ 33. . 34. Bring Your Own Device Digital Journey Results: 85% of businesses do not have a BYOD policy in place 35. IP protection, Copyright, Patents and Trademarks Digital Journey Results: 66% of businesses do not have IP protection, patents or trademarks http://www.business.govt.nz/ 36. Away from Office 37. Away from Office Many businesses are providing staff access to the business' IT systems when they're away from the office. This could be at home, on the road or from a location of their choice. Telework, or flexible work is being supported by the NZ Government who provide advice on implementing Telework practice. Digital Journey Results: 29% of businesses do not allow staff to access services remotely 38. Away from Office 39. Away from Office 0 10 20 30 40 50 60 Email Calendar Documents Customer Information Financial or Accounts 40. Recruitment Digital Journey Results: 50% of businesses use word of mouth to find new staff and 25% use traditional media like newspapers, with 25% using online services 41. Recruitment 42. Internet Importance 0 10 20 30 40 50 60 70 80 Critical Important Slightly Important Not Important 43. Recommendations on best practice use of social media and making the most of online marketing opportunities. 44. Social Media Use. http://pennystocks.la/internet-in-real-time/ There are over 1.15 billion users on Facebook and 23% of users check their account more than 5 times a day. Digital Journey Results: 34% of businesses do not have engage with social media 45. Social media statista.com 2014. Figures in billions 46. Which one? Twitter Facebook YouTube LinkedIn Google+ Instagram Other 0 10 20 30 40 50 60 47. Social Plan Yet Digital Journey Results: 68% of businesses do not have a social media plan Social media is now the number one daily activity among Americans, topping time spent on email and Google. For a plan.. 48. Social Plan 0 5 10 15 20 25 30 35 40 Up to 5 hours per week 5 to 10 hours per week 10 to 20 hours per week Over 20 hours per week 66% See value in Social Media 49. Email marketing Opt-in Email marketing to promote products, services or events to customers Create stronger engagement Campaigns run 0 5 10 15 20 25 30 35 40 45 Manually typed emails CRM (Customer Relationship Management) System Campaign Management Tool We don't use email for marketing 50. Email marketing 51. Online Advertising. Google display ad campaigns reach 80% of global Internet users. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. Digital Journey Results: 56% of businesses do not advertise online 52. Online Advertising. 19 6 4 6 UP TO $100 $100 TO $250 $250 - $500 OVER $500 53. Online Advertising. 35% 47% 18% Google AdWords Facebook LinkedIn 54. Online Advertising. 55. Recommendations on preparing your IT systems for a disaster and using Cloud-based services. 56. Internet Connectivity 57. Internet Connectivity Digital Journey Results: 50% split businesses who have and havent reviewed their internet service. Worth a review: UFB can save money, improve performance, quality of service. 58. Cloud The Cloud refers to applications and services offered over the Internet. It can reduce costs of expensive IT hardware/software and provide extra protection for data by not relying on a local server. 59. Cloud Accountancy and Finance Digital Journey Results: 61% of businesses do not use cloud based financial/accountancy systems. 60. Cloud Sales and Order processing (sometimes bundled with customer relationship management solutions) Digital Journey Results: 62% of businesses do not use cloud based financial/accountancy systems. 61. Cloud Payroll Systems and Staff Management (sick leave, payslips, annual leave) Linked to accountancy solutions, IRD. Digital Journey Results: 65% of businesses do not use cloud based payroll systems. 62. Cloud Project Management 7 42 11 31 0 5 10 15 20 25 30 35 40 45 Online / Cloud-based software Installed software Purpose-built software None of these 63. Cloud Project Management 64. Cloud Product or Stock Management 0 10 20 30 40 50 60 Online / Cloud-based software Installed software Purpose-built software None of these 65. Cloud Product or Stock Management Integration into ecommerce solutions, main stream services. Instant access to stock levels Linked Accounts Solutions 66. Cloud Document Storage 0 5 10 15 20 25 30 35 40 45 50 Online / Cloud-based software Installed software Purpos