Digital Journey in The Physical World...Mobile in the Retail Environment ... Source: Google Shopper...
Transcript of Digital Journey in The Physical World...Mobile in the Retail Environment ... Source: Google Shopper...
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Digital Journey in The Physical World
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Gimbal enables you to…
• Bridge the digital and physical worlds
• Create meaningful relationships built on trust
• Deliver relevant content; when and where it matters to them
• Gain insight into your user’s unique interests and precise location
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How it works…
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Gimbal Platform
Use the Gimbal SDK to empower your application…
…then manage it through Gimbal Manager
Advanced
Geofencing
Proximity
BeaconsAudience
Knowledge
Privacy &
Security
Notifications
Communication
ManagementEnterprise
Geofence/Beacon
Management
Analytics &
Reporting
We provide tools including beacon hardware, a SDK, a manager portal with APIs for both iOS and Android
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Mobile in the Retail EnvironmentConsumers are empowered in ways they have never been before
Source: Capegemini.com/internetretailer.com
Source: Google Shopper Marketing CouncilSource: Medallion Retail
Source: Medallion Retail
25%more gets spent in-store
when shoppers frequently use their smartphone to
help with shopping
41%of shoppers said they would
want to be identified via their smartphone when shopping at
brick-and-mortar stores.
46%of shoppers said they will buy
more from a retailer that personalizes the shopping
experience.
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Opportunity for enhanced customer engagement
Access to real-time information (“showrooming”)
Customers have instant access to relevant communications
8/10consumers use their smartphone to assist
them when shopping and making purchase
decisions.
1/3use their smartphone
in-store to get help instead of asking a store
employee.
Mobile in the Retail EnvironmentConsumers are empowered in ways they have never been before
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• Technology used for all aspects of the shopping experience from check-in through check-out• Proximity notifications, pick up on-line orders, product reviews, discovery, ease of check-out• Concierge services based on store entry or dwell time• In-store notifications should be real-time and real-relevant (contextual awareness)• Pairing for payments and removal of friction from check-out experience
Retail Use Cases
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Relevant RF Technologies
Wi-FiLocation Sensing / Discovery
NFCDiscovery / Payment
BLEGranular Proximity
GPSGeostationary Satellites
LTELTE-Direct
A/GPSTower Triangulation
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Other Data Transmission Technologies
VLCVisible Light
Communications
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• Bluetooth® Smart
• Minimal battery consumption
• Ultra secure transmissions
• Multiple form factors with configurable settings
• Work both indoor and outdoor
• Gimbal Manager can manage all beacons
Gimbal Proximity Beacons
Not all beacons are created equal
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Gimbal Geofencing
• Uses a combination of Cellular, Wi-Fi, and GPS to detect a geofence
• SDK enables the app to sense when a user enters, dwells, exits, or is absent from a location
• Indoor and outdoor locations
• Unlimited number of radial and polygonal geofences
• Minimum 50m radius
Engage your customers at macro-locations
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• Privacy for the end-user
o Requires opt-in upon install
o Must offer opt-out and/or delete in the app settings
o Each feature has been TRUSTe certified
• Designed for secure & private data storage
• Keeps end user personally identifiable information (PII) on the device; not in the cloud
Gimbal Privacy
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15Gimbal Inc. Confidential Information
Analytics
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Gimbal Analytics • Filtering – view all of your data or narrow it down to particular stores
• Alerts – automatically be notified when a metric exceeds a threshold (number or
percentage)
• Email reports - Automatically have reports emailed to team members or partners
• Export – PDF, Image, Excel, and email options
• Premium features:
– Collaboration – share notes and ask questions of team members within the interface
– Predictive analytics – several predictive models available within the interface and integration
with R and MatLab
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Premium features - Collaboration, Predictive Alerts, Predictive Modeling
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Gimbal Beacons in Public Places
Gimbal proximity beacons are installed on outdoor advertising properties so
now you can:
• Securely reach your target audience in public places and analyze and drive
traffic
• Further enhance the relevance and timeliness of consumer engagements
• Ensure consumer privacy with opt-in/opt-out requirement
• Offer new business and revenue opportunities
• Access public geofences and beacons from the Gimbal Manager
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Brands & Retailers: Show Showrooming the Door
Offer personalized shopping experience that enhances the quality and frequency of customer visits by:
• Welcoming them into your store
• Highlighting deals or new products near them
• Knowing user account information and loyalty status
• Reminding them of the benefits of your private label card
• Providing a depth of product knowledge
• Understanding shopping habits, dwell time and traffic patterns to customize a personal shopping experience and optimize in-store operations
• Protecting their privacy and security
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Smart marketers are using Gimbal to:
• Increase the value and effectiveness of push notifications
• Provide better understanding of consumer traffic patterns
• Deliver timely content based on actual location, instead of inferred
• Engage customers without compromising the user’s mobile experience
• Reduce “digital chatter” by delivering content they care about
• Turn real world marketing assets into digital experiences
Advertisers & Mobile Solution Partners
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Now it’s your turn…
We provide you a suite of tools so you can:
• Use our analytics to learn user location data, trends and analyze foot traffic
• Incorporate and manage an unlimited number of geofences and beacons
• Manage and connect beacons to your app