Digital is Live – are you

ready?

Rumyana Trencheva, Managing Director SAP SEE

14.6.2016

IT‘S the

BEST TIME

EVER TO

RUN A

BUSINESS

IT‘S the

WORST

TIME EVER

TO RUN A

BUSINESS

IT‘S ALL

ABOUT

OUR

PERSPECTIVE

THE ERA

OF ME.

TODAY THERE IS NO LIFE WITHOUT DIGITAL,

HOWEVER

LIFE IS MUCH MORE THAN JUST DIGITAL.

Immediate

Empowering business users with

insights to act in the moment.

Intelligent

Beyond automation,

to predictive

suggestion.

Integrated

Not only between your

departments,

but connected to the world.

HANA Platform

“By 2018, one third of the top 20

in every industry will be disrupted by

digitally transformed competitors.”

Frank Gens

Chief Analyst, IDC

OLD RECIPES DON’T WORK ANYMORE

DAD KIDS

THE RULE OF 3 C‘s

THE RULE OF 3 C

CUSTOMER COOPERATION COINOVATION

MARKETING IS

REDEFINED.

cUSTOMERS

ARE IN CONTROL.

cooperate

COINOVATION

MAKES THE

DIFFERENCE.

AND CONTEXT

IS THE FUEL.

ARE YOU DIGITAL RESISTER OR DIGITAL

DISRUPTOR?

IF we WanT TO PREDICT

THE FUTURE

we NEED TO BUILD IT!

THANK YOU!