Digital is a Google game
Transcript of Digital is a Google game
![Page 1: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/1.jpg)
Google game.Digital is a
![Page 2: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/2.jpg)
2009
![Page 3: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/3.jpg)
« Le net est la plus grande saloperie qu’aient jamais inventé les hommes. C’est Dieu vivant… » Jacques Séguéla
Citation
![Page 4: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/4.jpg)
2016
![Page 5: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/5.jpg)
![Page 6: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/6.jpg)
Page Google
Vous avez dit Google ?
![Page 7: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/7.jpg)
Quid de l’internaute ?
Un espace de recherche
![Page 8: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/8.jpg)
Quid d’Adwords ?
Les résultats « payants »
![Page 9: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/9.jpg)
Quid du SEO ?
Les résultats « naturels »
![Page 10: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/10.jpg)
L’achat média maquillé
55% des internautes ne font pas la différence
![Page 11: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/11.jpg)
Une croyance aveugle
20% des internautes croient en ce classement
![Page 12: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/12.jpg)
12
le Dieu des internets
![Page 13: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/13.jpg)
Des qualités divines
Google est
OmnipotentOmniscient
Omniprésent
![Page 14: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/14.jpg)
Google répond à tous les besoins
Omniprésent
![Page 15: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/15.jpg)
Une domination sans partage
10 %
90 %
Yahoo!, Bing, Baidu, Yandex, …
Omnipotent
![Page 16: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/16.jpg)
Le détenteur de la vérité
Omniscient
![Page 17: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/17.jpg)
17
Une divinité
bien intentionnée ?
![Page 18: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/18.jpg)
99,8% des revenus
18
Des espaces pubs toujours plus importants
![Page 19: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/19.jpg)
Un horizon nuageux
19
4 espaces occupés sur les recherches
météo
![Page 20: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/20.jpg)
Les guides de voyages Google
20
![Page 21: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/21.jpg)
Moteur de réponses
21
Des réponses instantanées
![Page 22: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/22.jpg)
Des règles pour les autres
22
Google bloque les robots qui cherchent
à le visiter
![Page 23: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/23.jpg)
23
Un Dieu sans failles ?
![Page 24: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/24.jpg)
L’influence des masses
![Page 25: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/25.jpg)
L’influence des suggestions
![Page 26: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/26.jpg)
L’influence des images
![Page 27: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/27.jpg)
L’influence de la notoriété
![Page 28: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/28.jpg)
Jouer avec Google
![Page 29: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/29.jpg)
Jouer avec Google
![Page 30: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/30.jpg)
Le loup dans la bergerie
La technique du coucou
![Page 31: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/31.jpg)
Un site fait maison
![Page 32: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/32.jpg)
Un hack de site
![Page 33: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/33.jpg)
Un positionnement efficace
![Page 34: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/34.jpg)
34
Google ?Comment obtenir
les bonnes faveurs de
![Page 35: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/35.jpg)
![Page 36: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/36.jpg)
Analyser, optimiser, analyser, optimiser, …
Sinon vous pouvez
Analyser les parcours de Google sur votre site Accélérer le temps de chargement des pages
Assurez la compréhension multi-lingue du site Mettre en place une structure de site logique
Comprendre ce qui vous génère du trafic Détecter ce qui intéresse vos internautes
Observer l’évolution de vos concurrents Rendre le site accessible sur mobile
Améliorer les titres des pages Accroitre votre notoriété Optimiser vos images
Enrichir vos contenus …
![Page 37: Digital is a Google game](https://reader031.fdocuments.us/reader031/viewer/2022011722/589b5b191a28ab606f8b572b/html5/thumbnails/37.jpg)
37
Merci !
Retrouvez-nous sur le stand des Leading Swiss Agency