Digital Intelligence
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Digital IntelligenceSports Analytics Demo
Eashwar Raghunathanin.linkedin.com/in/splunker/
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What is DI ?
DI – Digital IntelligenceAnalytics
DI - Digital Interaction
The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and
execution of marketing tactics and business strategies.- Forrester Research
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Why DI?
More than 50% of our digital visitors will be via mobile by 2015
Mass reach via TV ads won’t be effective
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How to Build a DI framework?
Digital data inputs – incorporating data from all digital marketing touchpointsBusiness data inputs – putting digital marketing data into context with data from the businessData processing – collecting, integrating, and managing data with a high degree of speed and granularityData warehouse – storing digital data to make it available for analysis and executionAnalysis – analytics activities spanning dashboards and reports to data mining and forecastingAction – making analytical data and insights directly available to the applications that drive interactions
Digital Data inputs
Business data
inputs +
Data processing
Data warehouse
Analysis
Value
Huge VolumeDifferent Devices
Different ChannelsHigh Velocity
Integrations
Correlations
Speed
scalable RedundantReliable
Time to Value
Multiple Sources
Secure
Visualization – Right person, Right TimeTime to ValueROI
Real-Time
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5
BD Platform
Data Store
BSM Run-time Service Model
Web Servers Backend
Application Servers
Middlewares
Internet & Intranet
CorrelationClassification +
Search Time Correlation
Real-time
Value
Synch
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Survey by Adobe
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Why ?
How can I move away from
one-size-fits-all to relevant,
personalized experiences?
What can I do to increaseConversion?
What channels do I use
to increase customer
engagement?Who are the most
profitable customers to
target?
How to Increase brand
preference and trust?
- Hitting
the customer “sweet spot”
Reduce costs, and Effective Digital Spending
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Popular Areas
Its not only Click Stream, its also move stream
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Splunk Sports Analytics Demo
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Splunk Sports Analytics Demo
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Splunk Sports Analytics Demo
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Splunk Sports Analytics Demo
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Splunk Sports Analytics Demo
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Splunk Sports Analytics Demo
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Thanks