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D IG ITAL INNOVAT ION STRATEGY A FRAMEWORK FOR D IAGNOS ING AND IMPROV ING D IG I TAL PRODUCT AND SERV ICE I NNOVAT ION

Abstract 5

1. 5

Areas to be measured and evaluated

user experience

value proposition

digital evolution scanning

skills improvisation

The Perils And Promises of The Digital World 5

User Experience

Usability Aesthetics Engagement

Value Proposition

Customer segmentation Product and service bundling commission

Digital Innovation Scanning

Skills

Improvisation Learning by Doing

Digital Innovation: Whats new?

Can digital innovation be managed? Digital innovation process Digital innovation in context revenue model IBM hardware software PC Netflix content content

A Managerial Framework for Digital Innovation Strategy

I. User Experience: 1990 e-commerce website key word website 97% website website

II. Value Proposition: 3 Customer Segmentation, Product and Service Bundled, and Commission

III. Digital Evolution Scanning:

IV. Skills:

V. Improvisation: learning by doing

Implementing The Framework

Concluding Thoughts