Digital Innovation @ Discovery - Going beyond Social - #SPARK15
-
Upload
trackmaven -
Category
Marketing
-
view
444 -
download
3
Transcript of Digital Innovation @ Discovery - Going beyond Social - #SPARK15
![Page 1: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/1.jpg)
GET SOCIAL
GO DEEP
GIVE BACK
![Page 2: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/2.jpg)
Social media meets
social action
![Page 3: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/3.jpg)
The Bullseye: Seriously Social
![Page 4: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/4.jpg)
The Bullseye: Seriously Social
![Page 5: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/5.jpg)
Shark Week
Go Deep and Give Back• Sharkopedia: Authoritative Fun• Shark Finbassadors: Experts Takeover• Save Sharks: Fan Take Action Get Social • Facebook: Native Video + Social + Celeb• Snapchat: Engaging a Younger Demo• Meerkat: New Partnership• Instagram: Finbassadors• Pinterest: Engaging the Female Demo• Giphy: GIFs = Hype
![Page 6: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/6.jpg)
Shark Finbassadors
![Page 7: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/7.jpg)
Sharkopedia
• Nearly 2,000 hours over 7 months
• Over 400 individual pieces of content
• Over 30 custom illustrations
• Fully sourced and credited
• Highly visual and interactive
• Aimed at a general audience wanting to know more about sharks
![Page 8: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/8.jpg)
The Results...
• Highest-rated SHARK WEEK ever
• +111% year over year lift in visitors to SharkWeek.com with 6M visitors
• +300% growth on Instagram
• #1 spot on Nielsen Social TV Ratings for four days in one week
• Over 20M Facebook video views
• Sharkopedia accounted for over 8M video and page views
![Page 9: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/9.jpg)
Discovery VR
![Page 10: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/10.jpg)
![Page 11: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/11.jpg)
Treasure Abounds When You Keep Digging
![Page 12: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/12.jpg)
A movement is bornwhen hope is ignited
![Page 13: Digital Innovation @ Discovery - Going beyond Social - #SPARK15](https://reader033.fdocuments.us/reader033/viewer/2022052514/58e859cf1a28ab78478b6267/html5/thumbnails/13.jpg)
ObjectiveEngage viewers around the world and on every platformto watch, be inspired, and take action.
AudienceViewers in 220 countries and territories around the world.
Plan• #StartWith1Thing• Behind the Scenes video• 30 Days Social countdown• Educator Outreach• Virtual Reality