Digital in apac sep 2016

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DIGITAL IN APAC 2016 SIMON KEMP WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016 we are social

Transcript of Digital in apac sep 2016

@wearesocial • 1

DIGITAL INAPAC 2016

SIMON KEMP • WE ARE SOCIAL

WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016

wearesocial

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COUNTRIES DETAILED IN THIS REPORT

01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

01

30

02

03

07

08

09

04

05

06

10

11

1213

17

18

19

1415

16

20

21

22

23

27

28

29

24

25

26

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GLOBAL OVERVIEW

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GLOBAL DIGITAL SNAPSHOT

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL GLOBALPOPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

BILLION BILLION BILLION BILLION BILLION

A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS

• Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence

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7.448

SEP2016

URBANISATION: 54%

3.630

PENETRATION: 49%

2.671

PENETRATION: 36%

4.779

PENETRATION: 64%

2.438

PENETRATION: 33%

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SEP2016 GLOBAL DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF UNIQUE

MOBILE USERS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015

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+19% +26% +30%* +39%*

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NORTHAMERICA

CENTRALAMERICA

SOUTHAMERICA

AFRICA

MIDDLEEAST

WESTEUROPE

EASTEUROPE

EASTASIA

OCEANIA

CENTRALASIA

SOUTHASIA

SOUTHEASTASIA

GLOBALAVERAGE:

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INTERNET PENETRATION BY REGIONSEP2016

49%

88%

62%30%

54%

84%

66%

57%

69%

50%

49%

33%

44%

INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES)

• Sources: UN; InternetWorldStats, ITU, CIA

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ACTIVE USERS BY SOCIAL PLATFORMSEP 2016

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

• Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016

1,712 1,000 1,000

899 806

652 555

500 313

300 300

282 218

200 122

106 100 100 100 100 100

FACEBOOK

WHATSAPP

FB MESSENGER

QQ

WECHAT

QZONE

TUMBLR

INSTAGRAM

TWITTER

SKYPE

BAIDU TIEBA

SINA WEIBO

LINE

SNAPCHAT

YY

LINKEDIN

BBM

PINTEREST

TELEGRAM

VIBER

VKONTAKTE

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MOBILE USERS vs. CONNECTIONS

# #

TOTAL NUMBER OF MOBILE

USERS (UNIQUE INDIVIDUALS)

MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

TOTAL NUMBEROF MOBILE

SUBSCRIPTIONS (CONNECTIONS)

AVERAGE NUMBER OF MOBILE

SUBSCRIPTIONS PER UNIQUE USER

• Sources: Worldometers; GSMA Intelligence

SEP2016

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4.78B 64% 7.82B 1.64

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REGIONAL OVERVIEW

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ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

BILLION BILLION BILLION BILLION BILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

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4.116

URBANISATION: 47%

1.825

PENETRATION: 44%

1.428

PENETRATION: 35%

3.860

vs. POPULATION: 94%

1.358

PENETRATION: 33%

DIGITAL IN ASIA-PACIFIC

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SEP2016 APAC DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

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+27% +31% +4% +50%

GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION

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APAC INTERNET USAGE

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GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

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APAC INTERNET USESEP2016

49%

83%

93%90%

52%

34%

35%

74%

30%

18%

53%60%

53%

71%

85% 88%33%

50%

44%

28%

88%

92%

46%

9%

NATIONAL INTERNET PENETRATION FIGURES

• Sources: UN; InternetWorldStats, ITU, CIA

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APAC INTERNET USESEP2016

NATIONAL INTERNET PENETRATION FIGURES

GLOBALAVERAGE

• Sources: UN; InternetWorldStats, ITU, CIA

93%

92%

90%

88%

88%

85%

83%

78%

75%

74%

71%

60%

53%

53%

52%

50%

46%

44%

41%

40%

35%

34%

33%

32%

30%

28%

22%

20%

18%

9% 0.01%

JAPA

N

NEW

ZEA

LAN

D

SOUT

H K

ORE

A

TAIW

AN

AUST

RALI

A

HO

NG

KO

NG

SIN

GAP

ORE

MAC

AU

BRUN

EI

MAL

DIV

ES

MAL

AYSI

A

THAI

LAN

D

PHIL

IPPI

NES

VIET

NAM

CH

INA

MO

NG

OLI

A

FIJI

APAC

AVE

RAG

E

NEP

AL

BHUT

AN

IND

IA

IND

ON

ESIA

BAN

GLA

DES

H

CAM

BOD

IA

SRI L

ANKA

TIM

OR-

LEST

E

MYA

NM

AR

LAO

S

PAKI

STAN

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

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GROWTH IN INTERNET USERSSEP2016

2,472

%

354%

136%

90%

75%

70%

65%

56%

41%

33%

32%

32%

30%

27%

24%

22%

21%

21%

19%

18%

17%

11%

10%

8% 8% 8% 6% 0% 0% 0% 0%

TIM

OR-

LEST

E

MYA

NM

AR

MO

NG

OLI

A

IND

IA

NO

RTH

KO

REA

PAPU

A N

EW G

UIN

EA

LAO

S

MAL

DIV

ES

BHUT

AN

NEP

AL

BAN

GLA

DES

H

CAM

BOD

IA

SRI L

ANKA

APAC

AVE

RAG

E

FIJI

PHIL

IPPI

NES

IND

ON

ESIA

VIET

NAM

MAC

AU

PAKI

STAN

THAI

LAN

D

CH

INA

TAIW

AN

HO

NG

KO

NG

MAL

AYSI

A

JAPA

N

SIN

GAP

ORE

AUST

RALI

A

BRUN

EI

SOUT

H K

ORE

A

NEW

ZEA

LAN

D

• Sources: UN; InternetWorldStats, ITU, CIA

GLOBALAVERAGE

19%

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SEP2016

SHARE OF WEB PAGES SERVED:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGES SERVED: MOBILE PHONES

SHARE OF WEB PAGES SERVED:

TABLETS

SHARE OF WEB PAGES SERVED: OTHER DEVICES

BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

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39% 58% 3% 0.02%-17% +18% -14% -

SHARE OF WEB TRAFFIC: ASIA

• Source: StatCounter, Q3 2016

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SEP2016

SHARE OF WEB PAGES SERVED:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGES SERVED: MOBILE PHONES

SHARE OF WEB PAGES SERVED:

TABLETS

SHARE OF WEB PAGES SERVED: OTHER DEVICES

BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

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58% 31% 11% 0.01%-7% +22% -13% +40%

SHARE OF WEB TRAFFIC: OCEANIA

• Source: StatCounter, Q3 2016

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APAC SOCIAL MEDIA USAGE

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GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

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SOCIAL MEDIA USESEP2016

36%

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

69%

43%82%

58%

34%

12%

71%

20%

14%

43%59%

53%

62%

68% 72%14%

47%

35%

28%

62%

66%

42%

5%

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

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SEP2016 APAC SOCIAL MEDIA USE

##

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS

ACTIVE SOCIAL USERS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL USERS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM

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1.428BILLION

35% 1.358BILLION

33%

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

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SOCIAL MEDIA USESEP2016

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

GLOBALAVERAGE

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

82%

72%

71%

70%

69%

68%

66%

62%

62%

61%

59%

58%

53%

47%

43%

43%

42%

35%

34%

31%

28%

27%

23%

20%

20%

19%

14%

14%

12% 5%

<0.01%

SOUT

H K

ORE

A

TAIW

AN

MAL

DIV

ES

BRUN

EI

SIN

GAP

ORE

HO

NG

KO

NG

NEW

ZEA

LAN

D

MAL

AYSI

A

AUST

RALI

A

MAC

AU

THAI

LAN

D

CH

INA

PHIL

IPPI

NES

MO

NG

OLI

A

JAPA

N

VIET

NAM FI

JI

APAC

AVE

RAG

E

IND

ON

ESIA

BHUT

AN

TIM

OR-

LEST

E

CAM

BOD

IA

NEP

AL

MYA

NM

AR

SRI L

ANKA

LAO

S

PAKI

STAN

BAN

GLA

DES

H

IND

IA

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

@wearesocial • 25

GROWTH IN SOCIAL MEDIA USESEP2016

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

189%

91%

76%

75%

67%

50%

46%

38%

36%

35%

33%

31%

30%

29%

28%

27%

27%

23%

19%

18%

15%

15%

13%

12%

12%

9% 4% 2% N/A

N/A

N/A

MYA

NM

AR

LAO

S

TIM

OR-

LEST

E

CAM

BOD

IA

BAN

GLA

DES

H

NO

RTH

KO

REA

SRI L

ANKA

PAKI

STAN

BHUT

AN

NEP

AL

VIET

NAM

PAPU

A N

EW G

UIN

EA

MAL

DIV

ES

PHIL

IPPI

NES

CH

INA

MO

NG

OLI

A

APAC

AVE

RAG

E

IND

IA

IND

ON

ESIA

THAI

LAN

D

BRUN

EI

NEW

ZEA

LAN

D

MAC

AU FIJI

MAL

AYSI

A

AUST

RALI

A

HO

NG

KO

NG

TAIW

AN

JAPA

N

SOUT

H K

ORE

A

SIN

GAP

ORE

GLOBALAVERAGE

26%

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GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

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MOBILE SOCIAL USESEP2016

33%

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

65%

43%82%

58%

29%

10%

65%

16%

12%

36%59%

46%

56%

61% 72%11%

44%

33%

23%

54%

57%

38%

4%

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

@wearesocial • 27

MOBILE SOCIALSEP2016

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

GLOBALAVERAGE

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

82%

72%

66%

65%

65%

61%

59%

58%

57%

57%

56%

54%

46%

44%

43%

38%

36%

33%

29%

28%

23%

22%

20%

17%

16%

16%

12%

11%

10% 4%

<0.01%

SOUT

H K

ORE

A

TAIW

AN

BRUN

EI

SIN

GAP

ORE

MAL

DIV

ES

HO

NG

KO

NG

THAI

LAN

D

CH

INA

MAC

AU

NEW

ZEA

LAN

D

MAL

AYSI

A

AUST

RALI

A

PHIL

IPPI

NES

MO

NG

OLI

A

JAPA

N

FIJI

VIET

NAM

APAC

AVE

RAG

E

IND

ON

ESIA

BHUT

AN

TIM

OR-

LEST

E

CAM

BOD

IA

NEP

AL

MYA

NM

AR

LAO

S

SRI L

ANKA

PAKI

STAN

BAN

GLA

DES

H

IND

IA

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

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GROWTH IN MOBILE SOCIAL USESEP2016

165%

90%

77%

59%

59%

55%

55%

50%

50%

43%

41%

36%

33%

32%

31%

31%

27%

20%

19%

18%

18%

17%

16%

13%

13%

10%

7% 5%

N/A

N/A

N/A

MYA

NM

AR

NO

RTH

KO

REA

LAO

S

CAM

BOD

IA

CH

INA

BAN

GLA

DES

H

TIM

OR-

LEST

E

SRI L

ANKA

APAC

AVE

RAG

E

BHUT

AN

MO

NG

OLI

A

PAKI

STAN

THAI

LAN

D

MAL

DIV

ES

VIET

NAM

PHIL

IPPI

NES

NEP

AL

IND

IA

IND

ON

ESIA

NEW

ZEA

LAN

D

PAPU

A N

EW G

UIN

EA

BRUN

EI

TAIW

AN FIJI

MAC

AU

MAL

AYSI

A

HO

NG

KO

NG

AUST

RALI

A

JAPA

N

SOUT

H K

ORE

A

SIN

GAP

ORE

GLOBALAVERAGE

39%

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

@wearesocial • 29

APAC MOBILE PHONE USAGE

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GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

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MOBILE USESEP2016

105%

MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

145%

137%113%

95%

126%

77%

198%

124%

66%

152%122%

117%

142%

178% 139%83%

160%

94%

89%

127%

131%

124%

49%

• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

@wearesocial • 31

MOBILE CONNECTIONSSEP2016

MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

GLOBALAVERAGE

313%

198%

178%

166%

160%

152%

145%

142%

139%

137%

131%

127%

126%

124%

124%

122%

122%

117%

113%

95%

94%

93%

89%

88%

83%

77%

73%

68%

66%

49%

13%

MAC

AU

MAL

DIV

ES

HO

NG

KO

NG

CAM

BOD

IA

MO

NG

OLI

A

VIET

NAM

SIN

GAP

ORE

MAL

AYSI

A

TAIW

AN

JAPA

N

NEW

ZEA

LAN

D

AUST

RALI

A

IND

ON

ESIA

SRI L

ANKA FIJI

BRUN

EI

THAI

LAN

D

PHIL

IPPI

NES

SOUT

H K

ORE

A

CH

INA

APAC

AVE

RAG

E

NEP

AL

TIM

OR-

LEST

E

BHUT

AN

BAN

GLA

DES

H

IND

IA

LAO

S

MYA

NM

AR

PAKI

STAN

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

@wearesocial • 32

GROWTH IN MOBILE CONNECTIONSSEP2016

175%

54%

23%

21%

18%

11%

11%

11%

11%

9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1%

0% -1%

-6%

-15%

-15%

-28%

MYA

NM

AR

MO

NG

OLI

A

TIM

OR-

LEST

E

BHUT

AN

NO

RTH

KO

REA

VIET

NAM

JAPA

N

FIJI

BAN

GLA

DES

H

MAC

AU

MAL

DIV

ES

CAM

BOD

IA

IND

IA

NEP

AL

IND

ON

ESIA

PAPU

A N

EW G

UIN

EA

BRUN

EI

NEW

ZEA

LAN

D

PHIL

IPPI

NES

MAL

AYSI

A

APAC

AVE

RAG

E

HO

NG

KO

NG

AUST

RALI

A

SOUT

H K

ORE

A

CH

INA

TAIW

AN

SIN

GAP

ORE

SRI L

ANKA

THAI

LAN

D

PAKI

STAN

LAO

S

GLOBALAVERAGE

10%

• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

@wearesocial • 33

APAC COUNTRY SNAPSHOTS

@wearesocial • 34

AUSTRALIA

@wearesocial • 35

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

24.1

URBANISATION: 90%

21.2

PENETRATION: 88%

15.0

PENETRATION: 62%

30.6

vs. POPULATION: 127%

13.0

PENETRATION: 54%

DIGITAL IN AUSTRALIA

@wearesocial • 36

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

= +9% +2% +5%

@wearesocial • 37

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.5

1.3

1.9

1.5

1.2

0.9

0.6

0.4

1.4

1.9

1.3

0.9

0.6 0.5

15,000,000 53% 47%

6% 3% 3%

18% 9% 9%

26% 13% 13%

19% 10% 9%

14% 8% 6%

10% 6% 4%

7% 4% 3%

@wearesocial • 38

BANGLADESH

@wearesocial • 39

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

162.0

URBANISATION: 35%

53.9

PENETRATION: 33%

22.0

PENETRATION: 14%

134.4

vs. POPULATION: 83%

18.0

PENETRATION: 11%

DIGITAL IN BANGLADESH

@wearesocial • 40

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+32% +67% +11% +55%

@wearesocial • 41

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.9

2.8

1.0 0.2 0.1 0.02 0.02

2.3

8.2

4.7

1.2 0.3 0.1 0.1

22,000,000 23% 77%

15% 4% 11%

50% 13% 37%

26% 5% 21%

6% 1% 5%

1.7% 0.4% 1.3%

0.5% 0.1% 0.4%

0.5% 0.1% 0.4%

@wearesocial • 42

BHUTAN

@wearesocial • 43

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

779

URBANISATION: 39%

310

PENETRATION: 40%

240

PENETRATION: 31%

689

vs. POPULATION: 88%

220

PENETRATION: 28%

DIGITAL IN BHUTAN

@wearesocial • 44

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+41% +36% +21% +43%

@wearesocial • 45

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

17

39

29

8 2 1 2

20

51 47

17

6 1 2

240,000 40% 60%

15% 7% 8%

37% 16% 21%

31% 12% 19%

10% 3% 7%

4% 1.0% 2.6%

0.7% 0.2% 0.5%

1.7% 0.7% 1.0%

@wearesocial • 46

BRUNEI DARUSSALAM

@wearesocial • 47

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

426

URBANISATION: 78%

319

PENETRATION: 75%

300

PENETRATION: 70%

521

vs. POPULATION: 122%

280

PENETRATION: 66%

DIGITAL IN BRUNEI DARUSSALAM

@wearesocial • 48

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

= +15% +5% +17%

@wearesocial • 49

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

6

32

47

29

13

5 3

6

40

63

34

15

5 5

300,000 44% 56%

4% 2% 2%

24% 11% 13%

37% 16% 21%

21% 10% 11%

9% 4% 5%

3% 2% 2%

2% 1% 2%

@wearesocial • 50

CAMBODIA

@wearesocial • 51

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

15.7

URBANISATION: 21%

5.0

PENETRATION: 32%

4.2

PENETRATION: 27%

26.0

vs. POPULATION: 166%

3.5

PENETRATION: 22%

DIGITAL IN CAMBODIA

@wearesocial • 52

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+32% +75% +7% +59%

@wearesocial • 53

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

230

787

492

84 28 13 7

270

1,078

895

206 69

23 16

4,200,000 39% 61%

12% 5% 6%

44% 19% 26%

33% 12% 21%

7% 2% 5%

2.3% 0.7% 1.6%

0.8% 0.3% 0.5%

0.5% 0.2% 0.4%

@wearesocial • 54

CHINA

@wearesocial • 55

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

1,379

URBANISATION: 57%

721

PENETRATION: 52%

806

PENETRATION: 58%

1,314

vs. POPULATION: 95%

806

PENETRATION: 58%

DIGITAL IN CHINA

@wearesocial • 56

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+11% +28% +1% +59%

@wearesocial • 57

FIJI

@wearesocial • 58

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

895

URBANISATION: 54%

415

PENETRATION: 46%

380

PENETRATION: 42%

1,110

vs. POPULATION: 124%

340

PENETRATION: 38%

DIGITAL IN FIJI

@wearesocial • 59

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+24% +12% +11% +13%

@wearesocial • 60

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

20

59 57

29

13

5 2

21

63 62

30

12

5 4

380,000 48% 52%

11% 5% 6%

32% 15% 17%

31% 15% 16%

16% 8% 8%

6.6% 3.4% 3.2%

2.7% 1.3% 1.4%

1.4% 0.4% 0.9%

@wearesocial • 61

HONG KONG

@wearesocial • 62

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

7.3

URBANISATION: 100%

6.2

PENETRATION: 85%

5.0

PENETRATION: 68%

13.0

vs. POPULATION: 178%

4.5

PENETRATION: 61%

DIGITAL IN HONG KONG

@wearesocial • 63

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+8% +4% +2% +7%

@wearesocial • 64

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

120

491

930

594

284

181 129

97

418

704

506

286

176 110

5,000,000 54% 46%

4% 2% 2%

18% 10% 8%

33% 19% 14%

22% 12% 10%

11% 6% 6%

7% 4% 4%

5% 3% 2%

@wearesocial • 65

INDIA

@wearesocial • 66

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

1,319

URBANISATION: 33%

462

PENETRATION: 35%

153

PENETRATION: 12%

1,012

vs. POPULATION: 77%

130

PENETRATION: 10%

DIGITAL IN INDIA

@wearesocial • 67

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+90% +23% +7% +20%

@wearesocial • 68

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

4

16.5

10.6 3.6

1.7 0.7 0.3

12

49.1

35.5

12.5

4.2 2.1 0.9

153,000,000 24% 76%

10% 2% 8%

43% 11% 32%

30% 7% 23%

11% 2% 8%

3.8% 1.1% 2.7%

1.8% 0.4% 1.4%

0.8% 0.2% 0.6%

@wearesocial • 69

INDONESIA

@wearesocial • 70

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

259.1

URBANISATION: 55%

88.1

PENETRATION: 34%

88.0

PENETRATION: 34%

326.3

vs. POPULATION: 126%

76.0

PENETRATION: 29%

DIGITAL IN INDONESIA

@wearesocial • 71

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+21% +19% +6% +19%

@wearesocial • 72

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

8

14.7

9.2

3.5 1.2 0.3 0.3

8

19.0

15.6

5.6

1.7 0.4

1.3

88,000,000 41% 59%

18% 9% 9%

38% 17% 21%

28% 10% 18%

10% 4% 6%

3.2% 1.3% 1.9%

0.8% 0.3% 0.5%

1.8% 0.3% 1.5%

@wearesocial • 73

JAPAN

@wearesocial • 74

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

126.4

URBANISATION: 94%

118.0

PENETRATION: 93%

54.5

PENETRATION: 43%

173.3

vs. POPULATION: 137%

54.5

PENETRATION: 43%

DIGITAL IN JAPAN

@wearesocial • 75

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+8% [N/A] +11% [N/A]

@wearesocial • 76

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.3

2.2

4.1

2.9

1.6

0.6 0.2 0.3

2.2

3.8

3.3

2.2

1.0

0.5

25,000,000 48% 52%

1% 1% 1%

18% 9% 9%

32% 16% 15%

25% 12% 13%

15% 7% 9%

6% 2% 4%

3% 1% 2%

@wearesocial • 77

LAOS

@wearesocial • 78

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

6.86

URBANISATION: 40%

1.40

PENETRATION: 20%

1.30

PENETRATION: 19%

5.03

vs. POPULATION: 73%

1.10

PENETRATION: 16%

DIGITAL IN LAOS

@wearesocial • 79

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+65% +91% -28% +77%

@wearesocial • 80

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

110

227

154

50 18 5 2

110

282

213

81

38 13 6

1,300,000 43% 57%

17% 8% 8%

39% 17% 22%

28% 12% 16%

10% 4% 6%

4.3% 1.4% 2.9%

1.3% 0.3% 1.0%

0.6% 0.2% 0.4%

@wearesocial • 81

MACAU

@wearesocial • 82

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

592

PENETRATION: 100%

460

PENETRATION: 78%

360

PENETRATION: 61%

1,851

vs. POPULATION: 313%

340

PENETRATION: 57%

DIGITAL IN MACAU

@wearesocial • 83

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+19% +13% +9% +13%

@wearesocial • 84

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

8

39

80

35

18

7 6

6

34

69

32

14

6 5

360,000 54% 46%

4% 2% 2%

20% 11% 9%

41% 22% 19%

19% 10% 9%

9% 5% 4%

4% 2% 2%

3% 2% 1%

@wearesocial • 85

MALAYSIA

@wearesocial • 86

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

30.5

URBANISATION: 75%

21.7

PENETRATION: 71%

19.0

PENETRATION: 62%

43.4

vs. POPULATION: 142%

17.0

PENETRATION: 56%

DIGITAL IN MALAYSIA

@wearesocial • 87

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+8% +12% +4% +10%

@wearesocial • 88

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.6

2.4

2.7

1.5

0.8

0.3 0.1 0.6

3.1

3.7

1.8

0.9

0.4 0.2

19,000,000 44% 56%

6% 3% 3%

29% 12% 16%

34% 14% 19%

17% 8% 9%

9% 4% 5%

4% 2% 2%

1.5% 0.4% 1.0%

@wearesocial • 89

THE MALDIVES

@wearesocial • 90

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

367

URBANISATION: 47%

270

PENETRATION: 74%

260

PENETRATION: 71%

725

vs. POPULATION: 198%

240

PENETRATION: 65%

DIGITAL IN THE MALDIVES

@wearesocial • 91

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+56% +30% +8% +32%

@wearesocial • 92

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

7

25.7

35.3

12.8 4.8 1.6 0.7

10

48.8

73.3

27.7

9.8 3.3 1.6

260,000 34% 66%

6% 3% 4%

28% 10% 19%

41% 13% 28%

15% 5% 11%

6% 2% 4%

1.9% 0.6% 1.2%

0.9% 0.3% 0.6%

@wearesocial • 93

MONGOLIA

@wearesocial • 94

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

2.98

URBANISATION: 73%

1.50

PENETRATION: 50%

1.40

PENETRATION: 47%

4.77

vs. POPULATION: 160%

1.30

PENETRATION: 44%

DIGITAL IN MONGOLIA

@wearesocial • 95

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+136% +27% +54% +41%

@wearesocial • 96

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

110

196

234

114

57

19 13

99

190

224

90

34 11 11

1,400,000 53% 47%

15% 8% 7%

28% 14% 14%

33% 17% 16%

15% 8% 6%

6% 4% 2%

2.2% 1.4% 0.8%

1.7% 0.9% 0.8%

@wearesocial • 97

MYANMAR

@wearesocial • 98

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

54.1

URBANISATION: 35%

11.8

PENETRATION: 22%

11.0

PENETRATION: 20%

36.6

vs. POPULATION: 68%

9.0

PENETRATION: 17%

DIGITAL IN MYANMAR

@wearesocial • 99

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+354% +189% +175% +165%

@wearesocial • 100

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.4

1.9

1.1

0.3 0.1 0.1 0.03

0.7

3.4

2.0

0.6 0.2 0.1 0.1

11,000,000 36% 64%

9% 3% 6%

49% 17% 31%

28% 10% 18%

8% 3% 5%

3.1% 1.3% 1.7%

1.8% 0.7% 1.2%

0.8% 0.2% 0.6%

@wearesocial • 101

NEPAL

@wearesocial • 102

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

28.7

URBANISATION: 19%

11.7

PENETRATION: 41%

6.5

PENETRATION: 23%

26.7

vs. POPULATION: 93%

5.6

PENETRATION: 20%

DIGITAL IN NEPAL

@wearesocial • 103

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+33% +35% +6% +27%

@wearesocial • 104

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.3

1.0

0.6

0.1 0.0 0.02 0.04

0.6

1.7

1.5

0.3 0.1 0.1 0.1

6,500,000 33% 67%

13% 4% 8%

42% 16% 26%

33% 10% 23%

7% 2% 5%

2.3% 0.6% 1.8%

1.5% 0.3% 1.2%

1.7% 0.6% 1.2%

@wearesocial • 105

NEW ZEALAND

@wearesocial • 106

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

4.55

URBANISATION: 86%

4.16

PENETRATION: 92%

3.00

PENETRATION: 66%

5.98

vs. POPULATION: 131%

2.60

PENETRATION: 57%

DIGITAL IN NEW ZEALAND

@wearesocial • 107

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

= +15% +5% +18%

@wearesocial • 108

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

3,000,000 59% 41%

8% 4% 4%

20% 10% 10%

24% 12% 12%

17% 9% 8%

14% 8% 6%

10% 6% 4%

7% 4% 3%

120

296

356

282

252

178

133 110

309

361

232

180

116 90

@wearesocial • 109

NORTH KOREA

@wearesocial • 110

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

25.22

URBANISATION: 61%

0.014

PENETRATION: <0.1%

0.012

PENETRATION: <0.1%

3.31

vs. POPULATION: 13%

0.010

PENETRATION: <0.1%

DIGITAL IN NORTH KOREA

@wearesocial • 111

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+75% +50% +18% +90%

@wearesocial • 112

PAKISTAN

@wearesocial • 113

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

190.9

URBANISATION: 39%

34.4

PENETRATION: 18%

27.0

PENETRATION: 14%

126.3

vs. POPULATION: 66%

22.0

PENETRATION: 12%

DIGITAL IN PAKISTAN

@wearesocial • 114

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+18% +38% -15% +36%

@wearesocial • 115

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.8

3.1

1.6 0.4 0.2 0.1 0.04

2.7

9.0

6.4

2.0 0.7

0.2 0.1

27,000,000 22% 78%

13% 3% 10%

44% 11% 33%

29% 6% 24%

9% 1% 7%

3.3% 0.6% 2.7%

0.9% 0.2% 0.7%

0.7% 0.2% 0.5%

@wearesocial • 116

PAPUA NEW GUINEA

@wearesocial • 117

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

7.70

URBANISATION: 13%

0.72

PENETRATION: 9%

0.42

PENETRATION: 5%

3.80

vs. POPULATION: 49%

0.33

PENETRATION: 4%

DIGITAL IN PAPUA NEW GUINEA

@wearesocial • 118

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+70% +31% +5% +18%

@wearesocial • 119

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

28

69

41

15 5 1 4

31

97

74

32

14 5 7

420,000 39% 61%

14% 7% 7%

39% 16% 23%

27% 10% 18%

11% 4% 7%

4.5% 1.3% 3.2%

1.4% 0.3% 1.1%

2.6% 1.0% 1.6%

@wearesocial • 120

THE PHILIPPINES

@wearesocial • 121

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

101.5

URBANISATION: 44%

54.0

PENETRATION: 53%

54.0

PENETRATION: 53%

119.2

vs. POPULATION: 117%

47.0

PENETRATION: 46%

DIGITAL IN THE PHILIPPINES

@wearesocial • 122

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+22% +29% +4% +31%

@wearesocial • 123

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

4.5

9.5

7.6

3.6

1.9 1.0 0.5

3.8

9.0

7.5

3.3

1.3 0.7 0.4

54,000,000 52% 48%

13% 7% 6%

35% 18% 17%

28% 14% 14%

13% 7% 6%

6% 4% 2%

3% 2% 1%

2% 1% 1%

@wearesocial • 124

SINGAPORE

@wearesocial • 125

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

5.65

URBANISATION: 100%

4.70

PENETRATION: 83%

3.90

PENETRATION: 69%

8.22

vs. POPULATION: 145%

3.70

PENETRATION: 65%

DIGITAL IN SINGAPORE

@wearesocial • 126

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+6% [N/A] -1% [N/A]

@wearesocial • 127

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

57

338

623

409

231

142 53 55

402

743

442

241

141 60

3,900,000 47% 53%

3% 1% 1%

19% 9% 10%

35% 16% 19%

22% 10% 11%

12% 6% 6%

7% 4% 4%

3% 1% 2%

@wearesocial • 128

SOUTH KOREA

@wearesocial • 129

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

50.4

URBANISATION: 83%

45.3

PENETRATION: 90%

41.5

PENETRATION: 82%

57.1

vs. POPULATION: 113%

41.5

PENETRATION: 82%

DIGITAL IN SOUTH KOREA

@wearesocial • 130

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

= [N/A] +2% [N/A]

@wearesocial • 131

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

1.2

2.3 2.1

1.1

0.6 0.2

0.04

1.1

2.7 2.8

1.6

0.9

0.3 0.1

17,000,000 44% 56%

13% 7% 6%

29% 13% 16%

29% 13% 16%

16% 6% 9%

9% 4% 5%

3.1% 1.1% 2.0%

0.7% 0.2% 0.5%

@wearesocial • 132

SRI LANKA

@wearesocial • 133

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

20.76

URBANISATION: 18%

6.23

PENETRATION: 30%

4.10

PENETRATION: 20%

25.83

vs. POPULATION: 124%

3.30

PENETRATION: 16%

DIGITAL IN SRI LANKA

@wearesocial • 134

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+30% +46% -6% +50%

@wearesocial • 135

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

72

447 436

157 56 22 10

300

966 992

444

130 52 26

4,100,000 29% 71%

9% 2% 7%

34% 11% 23%

35% 11% 24%

15% 4% 11%

4.5% 1.4% 3.2%

1.8% 0.5% 1.3%

0.9% 0.2% 0.6%

@wearesocial • 136

TAIWAN

@wearesocial • 137

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

23.5

URBANISATION: 78%

20.6

PENETRATION: 88%

17.0

PENETRATION: 72%

32.6

vs. POPULATION: 139%

17.0

PENETRATION: 72%

DIGITAL IN TAIWAN

@wearesocial • 138

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+10% +2% = +16%

@wearesocial • 139

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.6

1.6

2.4

1.9

1.2

0.6

0.2

0.5

1.6

2.3

1.9

1.1

0.5

0.2

17,000,000 51% 49%

6% 3% 3%

19% 10% 10%

28% 14% 14%

23% 12% 11%

14% 7% 6%

7% 4% 3%

3% 1% 1%

@wearesocial • 140

THAILAND

@wearesocial • 141

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

68.1

URBANISATION: 52%

41.0

PENETRATION: 60%

40.0

PENETRATION: 59%

82.8

vs. POPULATION: 122%

40.0

PENETRATION: 59%

DIGITAL IN THAILAND

@wearesocial • 142

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+17% +18% -15% +33%

@wearesocial • 143

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

2.3

5.9 5.7

3.1

1.6

0.7 0.3

2.2

6.3 6.2

3.1

1.4

0.7 0.5

40,000,000 49% 51%

10% 5% 5%

31% 15% 16%

30% 14% 16%

16% 8% 8%

8% 4% 4%

4% 2% 2%

2% 1% 1%

@wearesocial • 144

TIMOR-LESTE

@wearesocial • 145

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

1.20

PENETRATION: 33%

0.34

PENETRATION: 28%

0.33

PENETRATION: 28%

1.06

vs. POPULATION: 89%

0.27

PENETRATION: 23%

DIGITAL IN TIMOR-LESTE

@wearesocial • 146

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+2,472% +76% +23% +55%

@wearesocial • 147

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

25

59

27

6 1.3 0.5 1.0

44

100

58

13 4 1.0 4

330,000 35% 65%

20% 7% 13%

46% 17% 29%

25% 8% 17%

5% 2% 4%

1.5% 0.4% 1.2%

0.4% 0.1% 0.3%

1.3% 0.3% 1.0%

@wearesocial • 148

VIETNAM

@wearesocial • 149

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILE CONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocialwearesocial

93.9

URBANISATION: 34%

49.5

PENETRATION: 53%

40.0

PENETRATION: 43%

143.0

vs. POPULATION: 152%

34.0

PENETRATION: 36%

DIGITAL IN VIETNAM

@wearesocial • 150

SEP2016 DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS

GROWTH IN THE NUMBER OF ACTIVE

SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS

GROWTH IN THE NUMBER OF ACTIVE

MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

wearesocialwearesocial

wearesocial

+21% +33% +11% +31%

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SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

3.3

6.5

5.6

2.0

0.8 0.3 0.1

3.5

7.2 7.1

2.4

0.9 0.4 0.2

40,000,000 46% 54%

17% 8% 9%

34% 16% 18%

32% 14% 18%

11% 5% 6%

4% 2% 2%

1.7% 0.8% 0.9%

0.7% 0.2% 0.5%

@wearesocial • 156

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