Digital in APAC 2016

@wearesocial • 1

DIGITAL INAPAC 2016

SIMON KEMP • WE ARE SOCIAL

WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016

wearesocial

@wearesocial • 2

SIMON KEMP@eskimon

http://www.linkedin.com/in/eskimon

@wearesocial • 3

http://wearesocial.com

@wearesocial • 4

COUNTRIES DETAILED IN THIS REPORT

01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

01

30

02

03

07

08

09

04

05

06

10

11

1213

17

18

19

1415

16

20

21

22

23

27

28

29

24

25

26

@wearesocial • 5

CLICK HERE TO READ MORE OF WE ARE SOCIAL’S FREEREPORTS ON 232 COUNTRIES AROUND THE WORLD

http://www.slideshare.net/wearesocialsg/presentations

@wearesocial • 6

GLOBAL OVERVIEW

@wearesocial • 7

GLOBAL DIGITAL SNAPSHOT

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS



FIGURE REPRESENTS TOTAL GLOBALPOPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

BILLION BILLION BILLION BILLION BILLION

A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS

• Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence

wearesocialwearesocial


7.448

SEP2016

URBANISATION: 54%

3.630

PENETRATION: 49%

2.671

PENETRATION: 36%

4.779

PENETRATION: 64%

2.438

PENETRATION: 33%

@wearesocial • 8

SEP2016 GLOBAL DIGITAL GROWTH TRENDS

GROWTH IN THE NUMBER OF ACTIVE

INTERNET USERS


SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF UNIQUE

MOBILE USERS


MOBILE SOCIAL USERS

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015


wearesocial

+19% +26% +30%* +39%*

@wearesocial • 9

NORTHAMERICA

CENTRALAMERICA

SOUTHAMERICA

AFRICA

MIDDLEEAST

WESTEUROPE

EASTEUROPE

EASTASIA

OCEANIA

CENTRALASIA

SOUTHASIA

SOUTHEASTASIA

GLOBALAVERAGE:

wearesocial

wearesocial

INTERNET PENETRATION BY REGIONSEP2016

49%

88%

62%30%

54%

84%

66%

57%

69%

50%

49%

33%

44%

INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES)

• Sources: UN; InternetWorldStats, ITU, CIA

@wearesocial • 10

ACTIVE USERS BY SOCIAL PLATFORMSEP 2016

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

• Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016

1,712 1,000 1,000

899 806

652 555

500 313

300 300

282 218

200 122

106 100 100 100 100 100

FACEBOOK

WHATSAPP

FB MESSENGER

QQ

WECHAT

QZONE

TUMBLR

INSTAGRAM

TWITTER

SKYPE

BAIDU TIEBA

SINA WEIBO

LINE

SNAPCHAT

YY

LINKEDIN

BBM

PINTEREST

TELEGRAM

VIBER

VKONTAKTE

@wearesocial • 11

MOBILE USERS vs. CONNECTIONS

# #

TOTAL NUMBER OF MOBILE

USERS (UNIQUE INDIVIDUALS)

MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

TOTAL NUMBEROF MOBILE

SUBSCRIPTIONS (CONNECTIONS)

AVERAGE NUMBER OF MOBILE

SUBSCRIPTIONS PER UNIQUE USER

• Sources: Worldometers; GSMA Intelligence

SEP2016


wearesocial

4.78B 64% 7.82B 1.64

@wearesocial • 12

REGIONAL OVERVIEW

@wearesocial • 13


TOTAL POPULATION


MOBILE CONNECTIONS


FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS





FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN


SEP2016

A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

BILLION BILLION BILLION BILLION BILLION

• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence



4.116

URBANISATION: 47%

1.825

PENETRATION: 44%

1.428

PENETRATION: 35%

3.860

vs. POPULATION: 94%

1.358

PENETRATION: 33%

DIGITAL IN ASIA-PACIFIC

@wearesocial • 14

SEP2016 APAC DIGITAL GROWTH TRENDS


INTERNET USERS


SOCIAL MEDIA USERS

GROWTH IN THE NUMBER OF MOBILE

SUBSCRIPTIONS


MOBILE SOCIAL USERS




wearesocial

+27% +31% +4% +50%

GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION

@wearesocial • 15

APAC INTERNET USAGE

@wearesocial • 16

GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

wearesocial

wearesocial

wearesocial

APAC INTERNET USESEP2016

49%

83%

93%90%

52%

34%

35%

74%

30%

18%

53%60%

53%

71%

85% 88%33%

50%

44%

28%

88%

92%

46%

9%

NATIONAL INTERNET PENETRATION FIGURES


@wearesocial • 17

APAC INTERNET USESEP2016

NATIONAL INTERNET PENETRATION FIGURES

GLOBALAVERAGE


93%

92%

90%

88%

88%

85%

83%

78%

75%

74%

71%

60%

53%

53%

52%

50%

46%

44%

41%

40%

35%

34%

33%

32%

30%

28%

22%

20%

18%

9% 0.01%

JAPA

N

NEW

ZEA

LAN

D

SOUT

H K

ORE

A

TAIW

AN

AUST

RALI

A

HO

NG

KO

NG

SIN

GAP

ORE

MAC

AU

BRUN

EI

MAL

DIV

ES

MAL

AYSI

A

THAI

LAN

D

PHIL

IPPI

NES

VIET

NAM

CH

INA

MO

NG

OLI

A

FIJI

APAC

AVE

RAG

E

NEP

AL

BHUT

AN

IND

IA

IND

ON

ESIA

BAN

GLA

DES

H

CAM

BOD

IA

SRI L

ANKA

TIM

OR-

LEST

E

MYA

NM

AR

LAO

S

PAKI

STAN

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

@wearesocial • 18

GROWTH IN INTERNET USERSSEP2016

2,472

%

354%

136%

90%

75%

70%

65%

56%

41%

33%

32%

32%

30%

27%

24%

22%

21%

21%

19%

18%

17%

11%

10%

8% 8% 8% 6% 0% 0% 0% 0%

TIM

OR-

LEST

E

MYA

NM

AR

MO

NG

OLI

A

IND

IA

NO

RTH

KO

REA

PAPU

A N

EW G

UIN

EA

LAO

S

MAL

DIV

ES

BHUT

AN

NEP

AL

BAN

GLA

DES

H

CAM

BOD

IA

SRI L

ANKA

APAC

AVE

RAG

E

FIJI

PHIL

IPPI

NES

IND

ON

ESIA

VIET

NAM

MAC

AU

PAKI

STAN

THAI

LAN

D

CH

INA

TAIW

AN

HO

NG

KO

NG

MAL

AYSI

A

JAPA

N

SIN

GAP

ORE

AUST

RALI

A

BRUN

EI

SOUT

H K

ORE

A

NEW

ZEA

LAN

D


GLOBALAVERAGE

19%

@wearesocial • 19

SEP2016

SHARE OF WEB PAGES SERVED:

LAPTOPS & DESKTOPS

SHARE OF WEB PAGES SERVED: MOBILE PHONES


TABLETS

SHARE OF WEB PAGES SERVED: OTHER DEVICES

BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:


wearesocial

39% 58% 3% 0.02%-17% +18% -14% -

SHARE OF WEB TRAFFIC: ASIA

• Source: StatCounter, Q3 2016

@wearesocial • 20

SEP2016


LAPTOPS & DESKTOPS

SHARE OF WEB PAGES SERVED: MOBILE PHONES


TABLETS

SHARE OF WEB PAGES SERVED: OTHER DEVICES

BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:


wearesocial

58% 31% 11% 0.01%-7% +22% -13% +40%

SHARE OF WEB TRAFFIC: OCEANIA

• Source: StatCounter, Q3 2016

@wearesocial • 21

APAC SOCIAL MEDIA USAGE

@wearesocial • 22

GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

wearesocial

wearesocial

wearesocial

SOCIAL MEDIA USESEP2016

36%

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

69%

43%82%

58%

34%

12%

71%

20%

14%

43%59%

53%

62%

68% 72%14%

47%

35%

28%

62%

66%

42%

5%

• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

@wearesocial • 23

SEP2016 APAC SOCIAL MEDIA USE

##

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS

ACTIVE SOCIAL USERS AS A PERCENTAGE OF

THE TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL USERS

ACCESSING VIA MOBILE

ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE

OF THE TOTAL POPULATION

BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM


wearesocial

1.428BILLION

35% 1.358BILLION

33%


@wearesocial • 24

SOCIAL MEDIA USESEP2016

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

GLOBALAVERAGE


82%

72%

71%

70%

69%

68%

66%

62%

62%

61%

59%

58%

53%

47%

43%

43%

42%

35%

34%

31%

28%

27%

23%

20%

20%

19%

14%

14%

12% 5%

<0.01%

SOUT

H K

ORE

A

TAIW

AN

MAL

DIV

ES

BRUN

EI

SIN

GAP

ORE

HO

NG

KO

NG

NEW

ZEA

LAN

D

MAL

AYSI

A

AUST

RALI

A

MAC

AU

THAI

LAN

D

CH

INA

PHIL

IPPI

NES

MO

NG

OLI

A

JAPA

N

VIET

NAM FI

JI

APAC

AVE

RAG

E

IND

ON

ESIA

BHUT

AN

TIM

OR-

LEST

E

CAM

BOD

IA

NEP

AL

MYA

NM

AR

SRI L

ANKA

LAO

S

PAKI

STAN

BAN

GLA

DES

H

IND

IA

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

@wearesocial • 25

GROWTH IN SOCIAL MEDIA USESEP2016


189%

91%

76%

75%

67%

50%

46%

38%

36%

35%

33%

31%

30%

29%

28%

27%

27%

23%

19%

18%

15%

15%

13%

12%

12%

9% 4% 2% N/A

N/A

N/A

MYA

NM

AR

LAO

S

TIM

OR-

LEST

E

CAM

BOD

IA

BAN

GLA

DES

H

NO

RTH

KO

REA

SRI L

ANKA

PAKI

STAN

BHUT

AN

NEP

AL

VIET

NAM

PAPU

A N

EW G

UIN

EA

MAL

DIV

ES

PHIL

IPPI

NES

CH

INA

MO

NG

OLI

A

APAC

AVE

RAG

E

IND

IA

IND

ON

ESIA

THAI

LAN

D

BRUN

EI

NEW

ZEA

LAN

D

MAC

AU FIJI

MAL

AYSI

A

AUST

RALI

A

HO

NG

KO

NG

TAIW

AN

JAPA

N

SOUT

H K

ORE

A

SIN

GAP

ORE

GLOBALAVERAGE

26%

@wearesocial • 26

GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

wearesocial

wearesocial

wearesocial

MOBILE SOCIAL USESEP2016

33%

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

65%

43%82%

58%

29%

10%

65%

16%

12%

36%59%

46%

56%

61% 72%11%

44%

33%

23%

54%

57%

38%

4%


@wearesocial • 27

MOBILE SOCIALSEP2016

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

GLOBALAVERAGE


82%

72%

66%

65%

65%

61%

59%

58%

57%

57%

56%

54%

46%

44%

43%

38%

36%

33%

29%

28%

23%

22%

20%

17%

16%

16%

12%

11%

10% 4%

<0.01%

SOUT

H K

ORE

A

TAIW

AN

BRUN

EI

SIN

GAP

ORE

MAL

DIV

ES

HO

NG

KO

NG

THAI

LAN

D

CH

INA

MAC

AU

NEW

ZEA

LAN

D

MAL

AYSI

A

AUST

RALI

A

PHIL

IPPI

NES

MO

NG

OLI

A

JAPA

N

FIJI

VIET

NAM

APAC

AVE

RAG

E

IND

ON

ESIA

BHUT

AN

TIM

OR-

LEST

E

CAM

BOD

IA

NEP

AL

MYA

NM

AR

LAO

S

SRI L

ANKA

PAKI

STAN

BAN

GLA

DES

H

IND

IA

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA

@wearesocial • 28

GROWTH IN MOBILE SOCIAL USESEP2016

165%

90%

77%

59%

59%

55%

55%

50%

50%

43%

41%

36%

33%

32%

31%

31%

27%

20%

19%

18%

18%

17%

16%

13%

13%

10%

7% 5%

N/A

N/A

N/A

MYA

NM

AR

NO

RTH

KO

REA

LAO

S

CAM

BOD

IA

CH

INA

BAN

GLA

DES

H

TIM

OR-

LEST

E

SRI L

ANKA

APAC

AVE

RAG

E

BHUT

AN

MO

NG

OLI

A

PAKI

STAN

THAI

LAN

D

MAL

DIV

ES

VIET

NAM

PHIL

IPPI

NES

NEP

AL

IND

IA

IND

ON

ESIA

NEW

ZEA

LAN

D

PAPU

A N

EW G

UIN

EA

BRUN

EI

TAIW

AN FIJI

MAC

AU

MAL

AYSI

A

HO

NG

KO

NG

AUST

RALI

A

JAPA

N

SOUT

H K

ORE

A

SIN

GAP

ORE

GLOBALAVERAGE

39%


@wearesocial • 29

APAC MOBILE PHONE USAGE

@wearesocial • 30

GLOBALAVERAGE:

INDIA

CHINA

SOUTHKOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWANHONGKONG

BANGLADESH

MONGOLIA

MALAYSIAVIETNAM

APACAVERAGE

TIMOR-LESTE

AUSTRALIA

NEW ZEALAND

FIJI

PAPUANEW GUINEA

THAILAND

wearesocial

wearesocial

wearesocial

MOBILE USESEP2016

105%

MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

145%

137%113%

95%

126%

77%

198%

124%

66%

152%122%

117%

142%

178% 139%83%

160%

94%

89%

127%

131%

124%

49%

• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

@wearesocial • 31

MOBILE CONNECTIONSSEP2016

MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

GLOBALAVERAGE

313%

198%

178%

166%

160%

152%

145%

142%

139%

137%

131%

127%

126%

124%

124%

122%

122%

117%

113%

95%

94%

93%

89%

88%

83%

77%

73%

68%

66%

49%

13%

MAC

AU

MAL

DIV

ES

HO

NG

KO

NG

CAM

BOD

IA

MO

NG

OLI

A

VIET

NAM

SIN

GAP

ORE

MAL

AYSI

A

TAIW

AN

JAPA

N

NEW

ZEA

LAN

D

AUST

RALI

A

IND

ON

ESIA

SRI L

ANKA FIJI

BRUN

EI

THAI

LAN

D

PHIL

IPPI

NES

SOUT

H K

ORE

A

CH

INA

APAC

AVE

RAG

E

NEP

AL

TIM

OR-

LEST

E

BHUT

AN

BAN

GLA

DES

H

IND

IA

LAO

S

MYA

NM

AR

PAKI

STAN

PAPU

A N

EW G

UIN

EA

NO

RTH

KO

REA


@wearesocial • 32

GROWTH IN MOBILE CONNECTIONSSEP2016

175%

54%

23%

21%

18%

11%

11%

11%

11%

9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1%

0% -1%

-6%

-15%

-15%

-28%

MYA

NM

AR

MO

NG

OLI

A

TIM

OR-

LEST

E

BHUT

AN

NO

RTH

KO

REA

VIET

NAM

JAPA

N

FIJI

BAN

GLA

DES

H

MAC

AU

MAL

DIV

ES

CAM

BOD

IA

IND

IA

NEP

AL

IND

ON

ESIA

PAPU

A N

EW G

UIN

EA

BRUN

EI

NEW

ZEA

LAN

D

PHIL

IPPI

NES

MAL

AYSI

A

APAC

AVE

RAG

E

HO

NG

KO

NG

AUST

RALI

A

SOUT

H K

ORE

A

CH

INA

TAIW

AN

SIN

GAP

ORE

SRI L

ANKA

THAI

LAN

D

PAKI

STAN

LAO

S

GLOBALAVERAGE

10%


@wearesocial • 33

APAC COUNTRY SNAPSHOTS

@wearesocial • 34

AUSTRALIA

@wearesocial • 35


TOTAL POPULATION


MOBILE CONNECTIONS




SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS



FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN


SEP2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION




24.1

URBANISATION: 90%

21.2

PENETRATION: 88%

15.0

PENETRATION: 62%

30.6

vs. POPULATION: 127%

13.0

PENETRATION: 54%

DIGITAL IN AUSTRALIA

@wearesocial • 36

SEP2016 DIGITAL GROWTH TRENDS


INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS

GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS




wearesocial

= +9% +2% +5%

@wearesocial • 37

SEP2016 FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD

• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

0.5

1.3

1.9

1.5

1.2

0.9

0.6

0.4

1.4

1.9

1.3

0.9

0.6 0.5

15,000,000 53% 47%

6% 3% 3%

18% 9% 9%

26% 13% 13%

19% 10% 9%

14% 8% 6%

10% 6% 4%

7% 4% 3%

@wearesocial • 38

BANGLADESH

@wearesocial • 39


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






162.0

URBANISATION: 35%

53.9

PENETRATION: 33%

22.0

PENETRATION: 14%

134.4

vs. POPULATION: 83%

18.0

PENETRATION: 11%

DIGITAL IN BANGLADESH

@wearesocial • 40



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+32% +67% +11% +55%

@wearesocial • 41




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.9

2.8

1.0 0.2 0.1 0.02 0.02

2.3

8.2

4.7

1.2 0.3 0.1 0.1

22,000,000 23% 77%

15% 4% 11%

50% 13% 37%

26% 5% 21%

6% 1% 5%

1.7% 0.4% 1.3%

0.5% 0.1% 0.4%

0.5% 0.1% 0.4%

@wearesocial • 42

BHUTAN

@wearesocial • 43


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016


THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND




779

URBANISATION: 39%

310

PENETRATION: 40%

240

PENETRATION: 31%

689

vs. POPULATION: 88%

220

PENETRATION: 28%

DIGITAL IN BHUTAN

@wearesocial • 44



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+41% +36% +21% +43%

@wearesocial • 45


DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS


TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


17

39

29

8 2 1 2

20

51 47

17

6 1 2

240,000 40% 60%

15% 7% 8%

37% 16% 21%

31% 12% 19%

10% 3% 7%

4% 1.0% 2.6%

0.7% 0.2% 0.5%

1.7% 0.7% 1.0%

@wearesocial • 46

BRUNEI DARUSSALAM

@wearesocial • 47


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






426

URBANISATION: 78%

319

PENETRATION: 75%

300

PENETRATION: 70%

521


280

PENETRATION: 66%

DIGITAL IN BRUNEI DARUSSALAM

@wearesocial • 48



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

= +15% +5% +17%

@wearesocial • 49




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


6

32

47

29

13

5 3

6

40

63

34

15

5 5

300,000 44% 56%

4% 2% 2%

24% 11% 13%

37% 16% 21%

21% 10% 11%

9% 4% 5%

3% 2% 2%

2% 1% 2%

@wearesocial • 50

CAMBODIA

@wearesocial • 51


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






15.7

URBANISATION: 21%

5.0

PENETRATION: 32%

4.2

PENETRATION: 27%

26.0


3.5

PENETRATION: 22%

DIGITAL IN CAMBODIA

@wearesocial • 52



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+32% +75% +7% +59%

@wearesocial • 53




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


230

787

492

84 28 13 7

270

1,078

895

206 69

23 16

4,200,000 39% 61%

12% 5% 6%

44% 19% 26%

33% 12% 21%

7% 2% 5%

2.3% 0.7% 1.6%

0.8% 0.3% 0.5%

0.5% 0.2% 0.4%

@wearesocial • 54

CHINA

@wearesocial • 55


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






1,379

URBANISATION: 57%

721

PENETRATION: 52%

806

PENETRATION: 58%

1,314

vs. POPULATION: 95%

806

PENETRATION: 58%

DIGITAL IN CHINA

@wearesocial • 56



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+11% +28% +1% +59%

@wearesocial • 57

FIJI

@wearesocial • 58


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






895

URBANISATION: 54%

415

PENETRATION: 46%

380

PENETRATION: 42%

1,110


340

PENETRATION: 38%

DIGITAL IN FIJI

@wearesocial • 59



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+24% +12% +11% +13%

@wearesocial • 60




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


20

59 57

29

13

5 2

21

63 62

30

12

5 4

380,000 48% 52%

11% 5% 6%

32% 15% 17%

31% 15% 16%

16% 8% 8%

6.6% 3.4% 3.2%

2.7% 1.3% 1.4%

1.4% 0.4% 0.9%

@wearesocial • 61

HONG KONG

@wearesocial • 62


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






7.3

URBANISATION: 100%

6.2

PENETRATION: 85%

5.0

PENETRATION: 68%

13.0


4.5

PENETRATION: 61%

DIGITAL IN HONG KONG

@wearesocial • 63



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+8% +4% +2% +7%

@wearesocial • 64




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


120

491

930

594

284

181 129

97

418

704

506

286

176 110

5,000,000 54% 46%

4% 2% 2%

18% 10% 8%

33% 19% 14%

22% 12% 10%

11% 6% 6%

7% 4% 4%

5% 3% 2%

@wearesocial • 65

INDIA

@wearesocial • 66


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






1,319

URBANISATION: 33%

462

PENETRATION: 35%

153

PENETRATION: 12%

1,012

vs. POPULATION: 77%

130

PENETRATION: 10%

DIGITAL IN INDIA

@wearesocial • 67



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+90% +23% +7% +20%

@wearesocial • 68




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


4

16.5

10.6 3.6

1.7 0.7 0.3

12

49.1

35.5

12.5

4.2 2.1 0.9

153,000,000 24% 76%

10% 2% 8%

43% 11% 32%

30% 7% 23%

11% 2% 8%

3.8% 1.1% 2.7%

1.8% 0.4% 1.4%

0.8% 0.2% 0.6%

@wearesocial • 69

INDONESIA

@wearesocial • 70


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






259.1

URBANISATION: 55%

88.1

PENETRATION: 34%

88.0

PENETRATION: 34%

326.3


76.0

PENETRATION: 29%

DIGITAL IN INDONESIA

@wearesocial • 71



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+21% +19% +6% +19%

@wearesocial • 72




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


8

14.7

9.2

3.5 1.2 0.3 0.3

8

19.0

15.6

5.6

1.7 0.4

1.3

88,000,000 41% 59%

18% 9% 9%

38% 17% 21%

28% 10% 18%

10% 4% 6%

3.2% 1.3% 1.9%

0.8% 0.3% 0.5%

1.8% 0.3% 1.5%

@wearesocial • 73

JAPAN

@wearesocial • 74


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






126.4

URBANISATION: 94%

118.0

PENETRATION: 93%

54.5

PENETRATION: 43%

173.3


54.5

PENETRATION: 43%

DIGITAL IN JAPAN

@wearesocial • 75



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+8% [N/A] +11% [N/A]

@wearesocial • 76




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.3

2.2

4.1

2.9

1.6

0.6 0.2 0.3

2.2

3.8

3.3

2.2

1.0

0.5

25,000,000 48% 52%

1% 1% 1%

18% 9% 9%

32% 16% 15%

25% 12% 13%

15% 7% 9%

6% 2% 4%

3% 1% 2%

@wearesocial • 77

LAOS

@wearesocial • 78


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






6.86

URBANISATION: 40%

1.40

PENETRATION: 20%

1.30

PENETRATION: 19%

5.03

vs. POPULATION: 73%

1.10

PENETRATION: 16%

DIGITAL IN LAOS

@wearesocial • 79



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+65% +91% -28% +77%

@wearesocial • 80




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


110

227

154

50 18 5 2

110

282

213

81

38 13 6

1,300,000 43% 57%

17% 8% 8%

39% 17% 22%

28% 12% 16%

10% 4% 6%

4.3% 1.4% 2.9%

1.3% 0.3% 1.0%

0.6% 0.2% 0.4%

@wearesocial • 81

MACAU

@wearesocial • 82


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






592

PENETRATION: 100%

460

PENETRATION: 78%

360

PENETRATION: 61%

1,851


340

PENETRATION: 57%

DIGITAL IN MACAU

@wearesocial • 83



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+19% +13% +9% +13%

@wearesocial • 84




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


8

39

80

35

18

7 6

6

34

69

32

14

6 5

360,000 54% 46%

4% 2% 2%

20% 11% 9%

41% 22% 19%

19% 10% 9%

9% 5% 4%

4% 2% 2%

3% 2% 1%

@wearesocial • 85

MALAYSIA

@wearesocial • 86


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






30.5

URBANISATION: 75%

21.7

PENETRATION: 71%

19.0

PENETRATION: 62%

43.4


17.0

PENETRATION: 56%

DIGITAL IN MALAYSIA

@wearesocial • 87



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+8% +12% +4% +10%

@wearesocial • 88




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.6

2.4

2.7

1.5

0.8

0.3 0.1 0.6

3.1

3.7

1.8

0.9

0.4 0.2

19,000,000 44% 56%

6% 3% 3%

29% 12% 16%

34% 14% 19%

17% 8% 9%

9% 4% 5%

4% 2% 2%

1.5% 0.4% 1.0%

@wearesocial • 89

THE MALDIVES

@wearesocial • 90


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






367

URBANISATION: 47%

270

PENETRATION: 74%

260

PENETRATION: 71%

725


240

PENETRATION: 65%

DIGITAL IN THE MALDIVES

@wearesocial • 91



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+56% +30% +8% +32%

@wearesocial • 92




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


7

25.7

35.3

12.8 4.8 1.6 0.7

10

48.8

73.3

27.7

9.8 3.3 1.6

260,000 34% 66%

6% 3% 4%

28% 10% 19%

41% 13% 28%

15% 5% 11%

6% 2% 4%

1.9% 0.6% 1.2%

0.9% 0.3% 0.6%

@wearesocial • 93

MONGOLIA

@wearesocial • 94


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






2.98

URBANISATION: 73%

1.50

PENETRATION: 50%

1.40

PENETRATION: 47%

4.77


1.30

PENETRATION: 44%

DIGITAL IN MONGOLIA

@wearesocial • 95



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+136% +27% +54% +41%

@wearesocial • 96




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


110

196

234

114

57

19 13

99

190

224

90

34 11 11

1,400,000 53% 47%

15% 8% 7%

28% 14% 14%

33% 17% 16%

15% 8% 6%

6% 4% 2%

2.2% 1.4% 0.8%

1.7% 0.9% 0.8%

@wearesocial • 97

MYANMAR

@wearesocial • 98


TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






54.1

URBANISATION: 35%

11.8

PENETRATION: 22%

11.0

PENETRATION: 20%

36.6

vs. POPULATION: 68%

9.0

PENETRATION: 17%

DIGITAL IN MYANMAR

@wearesocial • 99



INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+354% +189% +175% +165%

@wearesocial • 100




TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.4

1.9

1.1

0.3 0.1 0.1 0.03

0.7

3.4

2.0

0.6 0.2 0.1 0.1

11,000,000 36% 64%

9% 3% 6%

49% 17% 31%

28% 10% 18%

8% 3% 5%

3.1% 1.3% 1.7%

1.8% 0.7% 1.2%

0.8% 0.2% 0.6%


NEPAL



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






28.7

URBANISATION: 19%

11.7

PENETRATION: 41%

6.5

PENETRATION: 23%

26.7

vs. POPULATION: 93%

5.6

PENETRATION: 20%

DIGITAL IN NEPAL




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+33% +35% +6% +27%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.3

1.0

0.6

0.1 0.0 0.02 0.04

0.6

1.7

1.5

0.3 0.1 0.1 0.1

6,500,000 33% 67%

13% 4% 8%

42% 16% 26%

33% 10% 23%

7% 2% 5%

2.3% 0.6% 1.8%

1.5% 0.3% 1.2%

1.7% 0.6% 1.2%


NEW ZEALAND



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






4.55

URBANISATION: 86%

4.16

PENETRATION: 92%

3.00

PENETRATION: 66%

5.98


2.60

PENETRATION: 57%

DIGITAL IN NEW ZEALAND




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

= +15% +5% +18%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


3,000,000 59% 41%

8% 4% 4%

20% 10% 10%

24% 12% 12%

17% 9% 8%

14% 8% 6%

10% 6% 4%

7% 4% 3%

120

296

356

282

252

178

133 110

309

361

232

180

116 90


NORTH KOREA



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






25.22

URBANISATION: 61%

0.014

PENETRATION: <0.1%

0.012

PENETRATION: <0.1%

3.31

vs. POPULATION: 13%

0.010

PENETRATION: <0.1%

DIGITAL IN NORTH KOREA




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+75% +50% +18% +90%


PAKISTAN



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






190.9

URBANISATION: 39%

34.4

PENETRATION: 18%

27.0

PENETRATION: 14%

126.3

vs. POPULATION: 66%

22.0

PENETRATION: 12%

DIGITAL IN PAKISTAN




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+18% +38% -15% +36%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.8

3.1

1.6 0.4 0.2 0.1 0.04

2.7

9.0

6.4

2.0 0.7

0.2 0.1

27,000,000 22% 78%

13% 3% 10%

44% 11% 33%

29% 6% 24%

9% 1% 7%

3.3% 0.6% 2.7%

0.9% 0.2% 0.7%

0.7% 0.2% 0.5%


PAPUA NEW GUINEA



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






7.70

URBANISATION: 13%

0.72

PENETRATION: 9%

0.42

PENETRATION: 5%

3.80

vs. POPULATION: 49%

0.33

PENETRATION: 4%

DIGITAL IN PAPUA NEW GUINEA




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+70% +31% +5% +18%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


28

69

41

15 5 1 4

31

97

74

32

14 5 7

420,000 39% 61%

14% 7% 7%

39% 16% 23%

27% 10% 18%

11% 4% 7%

4.5% 1.3% 3.2%

1.4% 0.3% 1.1%

2.6% 1.0% 1.6%


THE PHILIPPINES



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






101.5

URBANISATION: 44%

54.0

PENETRATION: 53%

54.0

PENETRATION: 53%

119.2


47.0

PENETRATION: 46%

DIGITAL IN THE PHILIPPINES




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+22% +29% +4% +31%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


4.5

9.5

7.6

3.6

1.9 1.0 0.5

3.8

9.0

7.5

3.3

1.3 0.7 0.4

54,000,000 52% 48%

13% 7% 6%

35% 18% 17%

28% 14% 14%

13% 7% 6%

6% 4% 2%

3% 2% 1%

2% 1% 1%


SINGAPORE



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






5.65

URBANISATION: 100%

4.70

PENETRATION: 83%

3.90

PENETRATION: 69%

8.22


3.70

PENETRATION: 65%

DIGITAL IN SINGAPORE




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+6% [N/A] -1% [N/A]





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


57

338

623

409

231

142 53 55

402

743

442

241

141 60

3,900,000 47% 53%

3% 1% 1%

19% 9% 10%

35% 16% 19%

22% 10% 11%

12% 6% 6%

7% 4% 4%

3% 1% 2%


SOUTH KOREA



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






50.4

URBANISATION: 83%

45.3

PENETRATION: 90%

41.5

PENETRATION: 82%

57.1


41.5

PENETRATION: 82%

DIGITAL IN SOUTH KOREA




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

= [N/A] +2% [N/A]





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


1.2

2.3 2.1

1.1

0.6 0.2

0.04

1.1

2.7 2.8

1.6

0.9

0.3 0.1

17,000,000 44% 56%

13% 7% 6%

29% 13% 16%

29% 13% 16%

16% 6% 9%

9% 4% 5%

3.1% 1.1% 2.0%

0.7% 0.2% 0.5%


SRI LANKA



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






20.76

URBANISATION: 18%

6.23

PENETRATION: 30%

4.10

PENETRATION: 20%

25.83


3.30

PENETRATION: 16%

DIGITAL IN SRI LANKA




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+30% +46% -6% +50%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


72

447 436

157 56 22 10

300

966 992

444

130 52 26

4,100,000 29% 71%

9% 2% 7%

34% 11% 23%

35% 11% 24%

15% 4% 11%

4.5% 1.4% 3.2%

1.8% 0.5% 1.3%

0.9% 0.2% 0.6%


TAIWAN



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






23.5

URBANISATION: 78%

20.6

PENETRATION: 88%

17.0

PENETRATION: 72%

32.6


17.0

PENETRATION: 72%

DIGITAL IN TAIWAN




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+10% +2% = +16%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


0.6

1.6

2.4

1.9

1.2

0.6

0.2

0.5

1.6

2.3

1.9

1.1

0.5

0.2

17,000,000 51% 49%

6% 3% 3%

19% 10% 10%

28% 14% 14%

23% 12% 11%

14% 7% 6%

7% 4% 3%

3% 1% 1%


THAILAND



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






68.1

URBANISATION: 52%

41.0

PENETRATION: 60%

40.0

PENETRATION: 59%

82.8


40.0

PENETRATION: 59%

DIGITAL IN THAILAND




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+17% +18% -15% +33%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


2.3

5.9 5.7

3.1

1.6

0.7 0.3

2.2

6.3 6.2

3.1

1.4

0.7 0.5

40,000,000 49% 51%

10% 5% 5%

31% 15% 16%

30% 14% 16%

16% 8% 8%

8% 4% 4%

4% 2% 2%

2% 1% 1%


TIMOR-LESTE



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






1.20

PENETRATION: 33%

0.34

PENETRATION: 28%

0.33

PENETRATION: 28%

1.06

vs. POPULATION: 89%

0.27

PENETRATION: 23%

DIGITAL IN TIMOR-LESTE




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+2,472% +76% +23% +55%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


25

59

27

6 1.3 0.5 1.0

44

100

58

13 4 1.0 4

330,000 35% 65%

20% 7% 13%

46% 17% 29%

25% 8% 17%

5% 2% 4%

1.5% 0.4% 1.2%

0.4% 0.1% 0.3%

1.3% 0.3% 1.0%


VIETNAM



TOTAL POPULATION


MOBILE CONNECTIONS









SEP2016






93.9

URBANISATION: 34%

49.5

PENETRATION: 53%

40.0

PENETRATION: 43%

143.0


34.0

PENETRATION: 36%

DIGITAL IN VIETNAM




INTERNET USERS


SOCIAL MEDIA USERS


SUBSCRIPTIONS


MOBILE SOCIAL USERS





wearesocial

+21% +33% +11% +31%





TOTAL

13 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

13 – 17 YEARS OLD

65+ YEARS OLD

18 – 24 YEARS OLD

25 – 34 YEARS OLD

35 – 44 YEARS OLD

45 – 54YEARS OLD

FEMALE

MALE

55 – 64 YEARS OLD


3.3

6.5

5.6

2.0

0.8 0.3 0.1

3.5

7.2 7.1

2.4

0.9 0.4 0.2

40,000,000 46% 54%

17% 8% 9%

34% 16% 18%

32% 14% 18%

11% 5% 6%

4% 2% 2%

1.7% 0.8% 0.9%

0.7% 0.2% 0.5%


CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP16

http://bit.ly/DSMAP16


CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES

http://www.slideshare.net/wearesocialsg/presentations


SOURCES USED IN THIS REPORT

Population dataUnited Nations World Population Prospects, 2015 Revision; United Nations World Urbanization Prospects, 2014 Revision.

Internet user dataFigures derived from the latest available data published by Internet World Stats, the International Telecoms Union (ITU), and the United States Central Intelligence Agency (CIA), as at 23 August 2016.

Social media active account dataFigures represent the latest publicly reported monthly active user (MAU) data, as published by Facebook, Tencent, LINE, Kakao, and VKontakte (via LiveInternet.ru) up until 02 September 2016. Cited figures relate solely to the largest active social platform in each respective country (based on the largest MAU data reported via public media), and do not factor individuals’ use of multiple social platforms in order to avoid double-counting, so actual social media user figures may potentially be higher than those quoted.

Mobile phone connections and user dataLatest reported data published by GSMA Intelligence, correct as at 02 September 2016

Icons and graphicsSpecial thanks to TheNounProject.com for inspiring many of the icons in this report.

Note: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in APAC in 2015 report, available for free download via http://bit.ly/DSMAP15

http://bit.ly/DSMAP15


IMPORTANT NOTES

We Are Social publishes its compendia of digital, social, and mobile media statistics on a periodic basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/wassgss.

This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries.

This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights.

We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.

http://bit.ly/wassgss


WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER

OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.

WE CALL THIS SOCIAL THINKING.

WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO LEARN MORE ABOUT HOW WE CAN HELP YOU TOO, VISIT WEARESOCIAL.COM.



WE ARE SOCIAL

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIAL

[email protected]

+65 6236 0740

HTTP://WEARESOCIAL.COM


http://www.linkedin.com/in/eskimon

http://twitter.com/wearesocial

mailto:[email protected]?subject=APAC%20Report%202016


Digital in APAC 2016

Internet

Transcript of Digital in APAC 2016