Digital Hot List - Notable.tv

For Young Professionals, by Young Professionals

we’re tough to reach

we have disposable income

active online, 1,125 friends/followers on average

we’re sharper than most mainstream media thinks

we care about our careers

we care about our social lives

we influence trends

we think we know more than you know

Meet Alex.

Lifestyle Expert

Philanthropy Expert

Nutrition ExpertYoga Expert

Real Estate Expert

Fitness Expert

Dance Expert Decor Expert

YOUNG PROFESSIONALS YOUNG PROFESSIONALS NEEDED A DIGITAL BRAND NEEDED A DIGITAL BRAND WHERE WE COULD SHARE OUR WHERE WE COULD SHARE OUR VOICE, GET CONTENT WHEN WE VOICE, GET CONTENT WHEN WE WANT IT & CONNECT WHEN WE WANT IT & CONNECT WHEN WE WANT TO. THAT INSPIRES, WANT TO. THAT INSPIRES, ENTERTAINS, AND MOTIVATES ENTERTAINS, AND MOTIVATES US - ONLINE AND OFFLINEUS - ONLINE AND OFFLINE

IS THIS PORTALIS THIS PORTAL

WE OFFER BRANDS AND WE OFFER BRANDS AND AGENCIES A TURNKEY AGENCIES A TURNKEY PLATFORM TO SEEMLESSLY PLATFORM TO SEEMLESSLY INTEGRATE … INTEGRATE …

IT’S A WIN/WIN EQUATIONIT’S A WIN/WIN EQUATIONCONTENT IS KING AND CONTENT IS KING AND

TURNKEY IS QUEENTURNKEY IS QUEEN

what is Notable?

Notable <www.notabletv.com> is Canada’s destination for all things Notable to Young Professionals

Created for ALEX & For brands and agencies

Multi-layered communication videoarticlephotofacebook & twitter communitiese-blastEVENTS

where we are now (as of June 9)

Our Audience & Reach:

Monthly Site Traffic = ~30,000 unique visitors & 170,000 Page Views (mostly Toronto based traffic … just wait for the national marketing push!)

twitter = 9,200 + followers, 54th most followed Canadian on twitter (go canada!)

Globe and Mail has 15,000National Post has 9,400

facebook = 2,400 group members & 10,000+ combined friends

email subscribers = 6,500+

DEMONSTRATABLE AUDIENCE?DEMONSTRATABLE AUDIENCE?absolutely!

For More information please email us at [email protected] or by phone 416-994-9789

At 3pm on Tuesday June 9 I put out a note looking for some support from our members in the social mediasphere on our recent nomination …

This is what happened in the next 12 hours …


that’s all great BUT what can NOTABLE do for you ???????

We understand the change

& that budgets are tight

metrics and justification are crucial

what is the ROI?

WE BRIDGE ONLINE AND OFFLINEin a way that is

unique, quantifiable, memorable, and affordable



goal: generate consumer/ influencer awareness

solution:

pre-buzz: targeted e-Blast to Notable members, targeted tweets, FB promotion,

post-branding: custom contest, video & photos of event shared through our channels

photo w the most ‘likes’ would win 3-D TV

results

example – Samsung 3-D TV Launch

- Samsung 3-D TV Launch, example

the post-branding lived on after long after …

250 attendees at event (clients request)

Over 50 entrants in less than 48 hours

Average photo had 55 ‘likes’ and was also tweeted

x 1,125 (average # of friends/ followers)

= 50 x 55 x 1,125 = over 3,000,000 impressions

3-D Backordered for months …

250 attendees at event (clients request)

Over 50 entrants in less than 48 hours

Average photo had 55 ‘likes’ and was also tweeted

x 1,125 (average # of friends/ followers)

= 50 x 55 x 1,125 = over 3,000,000 impressions

3-D Backordered for months …

- Samsung/ APEX PR, Testimonial

“We have chosen to work with Notable on both the Samsung Galaxy mobile phone and the Samsung 3-D TV launch. We wanted to generate significant buzz on a consumer level amongst the “who’s who” before the product was officially launched to the public – Notable is turnkey. They created engaging ways for us to connect with this influencer both online and offline in a cost effective and memorable way.

Bonus: the buzz lives on after the campaign due to Notable’s unique relationship with key bloggers and personalities in the community.”


Brock PennerConsultant, APEX PR on Samsung Account

- client testimonial, ROGERS

“We were tasked with launching a major product and wanted to raise awareness with the right audience and bring cache and exclusivity to our event. Through NotableTV we were able to achieve that and more. Notable communicated our product to their considerable and highly valuable audience and their presence at our event created buzz and a sense of celebrity. Their presence and communication vehicles were a major contributor to the overall success of our event! We will definitely be working with NotableTV again!”


Stefania ManciniSr Manager, Marketing, Rogers Digital Media

where we are now

Select Clients

media to date in the past 11 months

where we’re going

the national source on young professionals

by popularizing the term

& adding voyeuristic interest in US!

If YOU want to reach 25-39 year olds in a meaningful way Notable will be top of mind

think what Pete Cashmore has done for the social media-sphere


emerging brand, right? there is so much more to go, just getting started …

Exciting?!

Cross platform? TV? Talk Show?

The Notable Quarterly is coming …

NOW please imagine for just 1 second where this can (and will) go

5 minutes is up

Digital Hot List - Notable.tv

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