Social Networks for Agricultural Development

digitalGREEN www.digitalgreen.org | @digitalgreenorg

Personalized• Analytics Data• Farmer

Feedback

Localized• Extension

Interventions• Content Library

Generalized• Literature

Reviews• Research Trials

Self Help Group Savings/Credit

Soil Sampling

Seed Treatment

Sowing

…

Market Linkages

GovernmentSchemes

Localized Content (80%)• Identifiable Peers• Accessible Services

Generalized Content (20%)• Comparable Agroecology• Common Services

Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11$0

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“Where can I buy seeds?”

“How do I keep out pests?”

FinancialHuman PoliticalDigitalPhysical

Technology magnifies human intent and capability.

Successful technology interventions require support from well-intentioned, competent people or organizations.

Thanks!

digitalGREEN www.digitalgreen.org | @digitalgreenorg