Digital Governance Canvas August 2014

03/08/14 Amberbuzz Consulting Confidential Page 2 Digital channels gap

03/08/14 Amberbuzz Consulting Confidential Page 3 I bridge the gap!

03/08/14 Amberbuzz Consulting Confidential Page 4 DIGITAL GOVERNANCE CANVAS Introducing the

03/08/14 Amberbuzz Consulting Confidential Page 5 Business case Visitor personas Big idea Content managemente Ecosystem elements Visitor scenarios Capabilities Continuous Improvement Processes KPIs Ways of working Decision making model

03/08/14 Amberbuzz Consulting Confidential Page 6 Business case Visitor personas Big idea Content managemente Ecosystem elements Visitor scenarios Capabilities Continuous Improvement Processes KPIs Ways of working Decision making model Sales Brand Service Communications Relationship Efficiency Social media monitoring Social media activation Banners and advertising Search engine optimisation CRM capabilities Sales funnel Management and leadership Sales and service Concept & campaign development Technology delivery Publishing and moderation Organisation Financial (biz goals) Customer (conversion goals) Internal (process targets) Learning and growth Status reporting Idea/opportunity management Communications/sharing Project planning Requirements handling Active document sharing Issue management Induction Archiving Workflow management Visitor journey documentation Concept and campaign localisation Editorial Global IT/biz dev Design Business Units Marketing/comms Capability Regional teams Sales/service Business steering Local teams Investors/HR/ sustainability Editorial teams Editorial scope Partners and services Capabilities and channels Why do you have a web site? What value does your business expect to get for the investment it puts into the channel? Who do you expect to visit your web site? Why are they visiting, what goals to they have? What is the innovative, exciting new concept that forms the basis for what you plan to do with digital channels? What content? Who will create and govern the content that your web site lives on? What services and platforms will you use? The network of service providers for your channel What are the core processes that your channels needs to be effective? What do you monitor to form the basis for continuous improvement? How do you work together to communicate and share across the organisation? What are the decision-making teams, their scope and composition? What other channels support your visitors journeys, where do they come from? Both offline and online? Based on the structure of businessmodelgeneration.com

03/08/14 Amberbuzz Consulting Confidential Page 7 Business case Visitor personas Big idea Content management Ecosystem elements Visitor scenarios Capabilities Continuous Improvement Processes KPIs Ways of working Decision making model Sales Brand Service Communications Relationship Efficiency Social media monitoring Social media activation Banners and advertising Search engine optimisation CRM capabilities Sales funnel In a nutshell Emotional drivers Rational targets Management and leadership Sales and service Concept & campaign development Technology delivery Publishing and moderation Organisation Financial (business goals) Customer (visitor and conversion goals) Internal (process targets) Learning and growth (organisational goals) Status reporting Idea/opportunity management Communications/sharing Project planning Requirements handling Active document sharing Issue management Induction Archiving Workflow management Visitor journey documentation Concept and campaign localisation Editorial Global IT/biz dev Design Business Units Marketing/comms Capability Regional teams Sales/service Business steering Local teams Investor/HR/sustainability Logical content Emotional content Content governance Content planning On platform Off platform customers prospects consumers investors employees Job seekers influencers suppliers I want to research I want to experience I want to buy I want service I want to apply I want to contact I want to contribute I want to connect Brand Security Design Content Build, host Email, news Copy, translate Images, rich media Campaign Measure

03/08/14 Amberbuzz Consulting Confidential Page 8 Intuitive, pragmatic and comprehensive, it contains everything you need for a complete digital strategy and operating model. A full set of supporting tools sit behind each section of the digital governance canvas. Built on over 30 years expertise leading and managing ICT and digital channels for major global organisations. Contact me now for a free consultation to create your own Digital Channel Canvas. Your internet strategy and operating model on one page Graham Honeywill +358 452 747 707 graham@amberbuzz.fi Business case Visitor personas Big idea Content governance Ecosystem elements Visitor scenarios Capabilities Continuous Improvement Processes KPIs Ways of working Decision making model

03/08/14 Amberbuzz Consulting Confidential Page 9 Thankyou