Generation Z Teens: Forging Their Own Digital Paths

They Spend Most of Their Time Looking For Content Instead Of Social Networking

Avidly Sample News Apps, Often Influenced By Online Videos

They Pay Most Attention To Digital Ads Which Lead To Action

Which sites or apps do you spend most of your time on?

Gen-Z

1

2

3

4

5

6

7

8

9

10

However, When ‘Networking,’ They Use A Variety Of Social Apps

They Are Most Interested In Ads For New Technology Products…

And Ads For Mobile Apps.

Which messaging app do you often use?

Teens between the ages of 13-15 (or Gen Z teens) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.

Online Videos

Social MediaRecommendations

39%

24%

32%

They Embrace Digital Advertising

Full Report: refuelagency.com/generation-z-explorer

10

20

30

40

50

60

70

80

73%

19%

33%38%

46%47%

44%

36% 35%

21% 19%

Digital Is In Their DNA

Try Out 7 or More New Apps

Per Month

24%

Which type of online ads do you pay most attention to?

33% 32%

28%

36%

They Are 29% More Likely To Make Electronic Purchases Than Millennials

And “Cannot Live Without” Popular Brands

Gen Z Teens

Millennial Teens

Social Media Ad

Mobile Banner Ad

Online Video Ad

This Research Was Conducted By Refuel Agencyrefuelagency.com | 866.360.9688

Seen An Online Video Ad

Seen A Mobile Ad Bought The Product

Bought The Product

50% 21%

19%56%45%

37%

Full Report: refuelagency.com/generation-z-explorer