Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at...
18
1 Digital Fitness: The New Brand Imperative Insight Innovation eXchange Conference
-
Upload
insightinnovation -
Category
Business
-
view
218 -
download
0
description
The pace and adoption of digital technology into consumer’s lives have created a more complex environment for marketer’s to operate. At Campbell’s we are thinking about adoption use of Digital technology much like you would think about Health & Wellness… So we refer to it as “Getting Digitally Fit”. We are ‘Getting Digitally Fit’ in the way we gather insights, how we activate our programs in market and the skills necessary for our employees to perform.
Transcript of Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at...
1
Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference
2
3
Baked Snacks
Healthy Beverages
Simple Meals
3
4
How do we engage with consumers in a meaningful & relevant way?
4
5
6
7
Integrated and integral to people’s lives
8
9
Digital is influencing the entire Path to Purchase
10
Digital Fitness is Essential
11
LifestyleChoice
12
EveryDayCommitment
13
It’s About Being Wired For Digital
14
And Avoiding Digital Dieting
15
PROVIDE NEW SOLUTIONS
ENGAGE & CONNECT
Changethe way we gather
insights
Anticipate future
TRENDS15
we must get
Get Digitally Fit
16
This Is Like Training For A Marathon
17
But We Need To
Run At A
Sprinters Pace
18
Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference
